<?xml version="1.0" encoding="UTF-8"?><feed
	xmlns="http://www.w3.org/2005/Atom"
	xmlns:thr="http://purl.org/syndication/thread/1.0"
	xml:lang="en-US"
	>
	<title type="text">Kumulos</title>
	<subtitle type="text">Setting the Gold Standard in Customer Engagement &#38; Retention</subtitle>

	<updated>2022-05-18T14:58:53Z</updated>

	<link rel="alternate" type="text/html" href="https://www.kumulos.com/" />
	<id>https://www.kumulos.com/feed/atom/</id>
	<link rel="self" type="application/atom+xml" href="https://www.kumulos.com/feed/atom/" />

	
<icon>https://www.kumulos.com/wp-content/uploads/2021/10/kumulos_symbol.svg</icon>
	<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[How Proximity Marketing Works for Bricks-And-Mortar Brands]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/05/18/how-proximity-marketing-works-for-bricks-and-mortar-brands/" />

		<id>https://www.kumulos.com/?p=32456</id>
		<updated>2022-05-18T14:58:53Z</updated>
		<published>2022-05-18T14:58:50Z</published>
		<category scheme="https://www.kumulos.com/" term="Business" /><category scheme="https://www.kumulos.com/" term="Engagement" />
		<summary type="html"><![CDATA[Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and inconsistent messaging continue to dominate the pick of the pops when it comes to their [&#8230;]]]></summary>

		
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[Travel app engagement &#038; retention &#8211; what you need to know]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/03/21/travel-app-engagement-retention-what-you-need-to-know/" />

		<id>https://www.kumulos.com/?p=23537</id>
		<updated>2022-03-27T10:42:40Z</updated>
		<published>2022-03-21T15:47:00Z</published>
		<category scheme="https://www.kumulos.com/" term="Loyalty Apps" /><category scheme="https://www.kumulos.com/" term="Hospitality" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[Long gone are the days of infatuation with quick wins and endless growth hacking to overcome challenges. Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your travel app in 2022 is about to become the holy grail for travel marketers literally the world over. [&#8230;]]]></summary>

		
					<link rel="replies" type="text/html" href="https://www.kumulos.com/2022/03/21/travel-app-engagement-retention-what-you-need-to-know/#comments" thr:count="0" />
			<link rel="replies" type="application/atom+xml" href="https://www.kumulos.com/2022/03/21/travel-app-engagement-retention-what-you-need-to-know/feed/atom/" thr:count="0" />
			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[Mobile user engagement &#8211; Why it’s important and how to measure and improve it]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/03/18/mobile-user-engagement-why-its-important-and-how-to-measure-and-improve-it/" />

		<id>https://www.kumulos.com/?p=21509</id>
		<updated>2022-03-27T10:34:29Z</updated>
		<published>2022-03-18T15:03:00Z</published>
		<category scheme="https://www.kumulos.com/" term="Engagement" /><category scheme="https://www.kumulos.com/" term="General" /><category scheme="https://www.kumulos.com/" term="Featured" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[Increasing competition, a new wave in innovation, and increasingly clever ways to reach your customers &#8211; finding a new audience for your app in 2022 is more challenging than ever. And if the last couple of years have shown us anything, it’s that the days of business infatuation with quick gains and endless rounds of [&#8230;]]]></summary>

		
					<link rel="replies" type="text/html" href="https://www.kumulos.com/2022/03/18/mobile-user-engagement-why-its-important-and-how-to-measure-and-improve-it/#comments" thr:count="0" />
			<link rel="replies" type="application/atom+xml" href="https://www.kumulos.com/2022/03/18/mobile-user-engagement-why-its-important-and-how-to-measure-and-improve-it/feed/atom/" thr:count="0" />
			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[Omnichannel Strategy &#8211; Why It&#8217;s Important and Who&#8217;s Doing It Well]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/03/14/omnichannel-strategy-why-its-important-and-whos-doing-it-well/" />

		<id>https://www.kumulos.com/?p=31677</id>
		<updated>2022-03-14T14:40:00Z</updated>
		<published>2022-03-14T14:39:58Z</published>
		<category scheme="https://www.kumulos.com/" term="Business" /><category scheme="https://www.kumulos.com/" term="Industry" /><category scheme="https://www.kumulos.com/" term="Retail" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[A push notification offering me 10% off an item in-store that I’ve been eyeing up online; an email suggesting a few &#8220;frequently bought together&#8221; items that’ll look very nice with that jacket I bought via an app last week; an SMS while I’m at the gym, inviting me to try out a new spa treatment [&#8230;]]]></summary>

		
			</entry>
		<entry>
		<author>
			<name>Pauline Fyfe</name>
					</author>

		<title type="html"><![CDATA[Sports Fan Loyalty &#124; Apps Smashing it in the Engagement Stakes]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/03/07/sports-fan-loyalty-apps-smashing-it-in-the-engagement-stakes/" />

		<id>https://www.kumulos.com/?p=22995</id>
		<updated>2022-03-27T10:19:53Z</updated>
		<published>2022-03-07T12:40:00Z</published>
		<category scheme="https://www.kumulos.com/" term="Engagement" /><category scheme="https://www.kumulos.com/" term="General" /><category scheme="https://www.kumulos.com/" term="Loyalty Apps" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[When it comes to sport, fan engagement is changing. Our appetite for content as we spend more and more time online consuming our sport of choice means that we’re starving for ever more engaging, ever more innovative fan experiences, and we’ve turned to our phones to deliver them: 95% of fans interact in some way [&#8230;]]]></summary>

		
					<link rel="replies" type="text/html" href="https://www.kumulos.com/2022/03/07/sports-fan-loyalty-apps-smashing-it-in-the-engagement-stakes/#comments" thr:count="0" />
			<link rel="replies" type="application/atom+xml" href="https://www.kumulos.com/2022/03/07/sports-fan-loyalty-apps-smashing-it-in-the-engagement-stakes/feed/atom/" thr:count="0" />
			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[5 Simple Steps to Hiring the Right Mobile App Developers]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/03/03/5-simple-steps-to-hiring-the-right-mobile-app-developers/" />

		<id>https://www.kumulos.com/?p=23752</id>
		<updated>2022-03-28T07:51:20Z</updated>
		<published>2022-03-03T16:36:00Z</published>
		<category scheme="https://www.kumulos.com/" term="Business" /><category scheme="https://www.kumulos.com/" term="Industry" /><category scheme="https://www.kumulos.com/" term="Featured" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we&#8217;re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through Netflix &#8211; all helping to drive a 23.3% increase in app downloads since the start [&#8230;]]]></summary>

		
					<link rel="replies" type="text/html" href="https://www.kumulos.com/2022/03/03/5-simple-steps-to-hiring-the-right-mobile-app-developers/#comments" thr:count="0" />
			<link rel="replies" type="application/atom+xml" href="https://www.kumulos.com/2022/03/03/5-simple-steps-to-hiring-the-right-mobile-app-developers/feed/atom/" thr:count="0" />
			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[A Year in Review: What We Achieved At Kumulos in 2021]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/03/01/a-year-in-review-what-we-achieved-at-kumulos-in-2021/" />

		<id>https://www.kumulos.com/?p=31579</id>
		<updated>2022-03-01T16:42:14Z</updated>
		<published>2022-03-01T16:42:12Z</published>
		<category scheme="https://www.kumulos.com/" term="Updates" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[If you ask anyone what’s made the last 12 months a stand-out year, they’re unlikely to scream, ‘Why, the incredible advances in technology!”. That said, whilst we’ll all have our ‘moments to remember’ when we think about 2021, there have indeed been a whole load of gigantic leaps and incredible bounds when it’s come to [&#8230;]]]></summary>

		
			</entry>
		<entry>
		<author>
			<name>Mark Petrie</name>
					</author>

		<title type="html"><![CDATA[How mobile technology is redefining the hospitality industry post-covid]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/02/18/how-mobile-technology-is-redefining-the-hospitality-industry-in-the-wake-of-covid/" />

		<id>https://www.kumulos.com/?p=21646</id>
		<updated>2022-03-27T10:12:09Z</updated>
		<published>2022-02-18T14:18:00Z</published>
		<category scheme="https://www.kumulos.com/" term="Hospitality" /><category scheme="https://www.kumulos.com/" term="Engagement" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[The past 24 months have seen the hotel industry take a hammering &#8211; huge drops in bookings, high job losses and lost revenues mean the looming recovery will be welcomed with very open arms … Over half of leisure travelers are already telling us that they’re planning to travel this year, encouraged by the removal [&#8230;]]]></summary>

		
					<link rel="replies" type="text/html" href="https://www.kumulos.com/2022/02/18/how-mobile-technology-is-redefining-the-hospitality-industry-in-the-wake-of-covid/#comments" thr:count="0" />
			<link rel="replies" type="application/atom+xml" href="https://www.kumulos.com/2022/02/18/how-mobile-technology-is-redefining-the-hospitality-industry-in-the-wake-of-covid/feed/atom/" thr:count="0" />
			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[First-party data: What it is, why it’s important, and how you can start collecting it ]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/02/14/first-party-data-what-it-is-why-its-important-and-how-you-can-start-collecting-it/" />

		<id>https://www.kumulos.com/?p=31117</id>
		<updated>2022-03-01T12:57:37Z</updated>
		<published>2022-02-14T17:41:22Z</published>
		<category scheme="https://www.kumulos.com/" term="Industry" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[Since time immemorial, mobile- and the rest! &#8211; marketers drove their campaigns with third-party cookies that collected data from their apps and websites … and for a long, long time, that’s just ‘how things were’ &#8211; it worked, and it seemed like it always would … But then a shift happened; folks started to think [&#8230;]]]></summary>

		
			</entry>
		<entry>
		<author>
			<name>Heather Young</name>
					</author>

		<title type="html"><![CDATA[The best loyalty apps &#124; Travel &#038; Hospitality]]></title>
		<link rel="alternate" type="text/html" href="https://www.kumulos.com/2022/02/07/the-best-loyalty-apps-travel-hospitality/" />

		<id>https://www.kumulos.com/?p=22804</id>
		<updated>2022-03-27T10:23:36Z</updated>
		<published>2022-02-07T17:05:00Z</published>
		<category scheme="https://www.kumulos.com/" term="General" /><category scheme="https://www.kumulos.com/" term="Loyalty Apps" /><category scheme="https://www.kumulos.com/" term="Engagement" /><category scheme="https://www.kumulos.com/" term="Product News Feed" />
		<summary type="html"><![CDATA[If you were to take a sneaky peak at the average traveler’s smartphone, chances are that you’d find several travel and hotel loyalty apps lurking around onscreen. From Sandals to Criton, AmericanAirlines to Hotels.com,  every major travel and hospitality brand worth its salt runs its own rewards program, with the most die-hard travelers amongst us [&#8230;]]]></summary>

		
					<link rel="replies" type="text/html" href="https://www.kumulos.com/2022/02/07/the-best-loyalty-apps-travel-hospitality/#comments" thr:count="0" />
			<link rel="replies" type="application/atom+xml" href="https://www.kumulos.com/2022/02/07/the-best-loyalty-apps-travel-hospitality/feed/atom/" thr:count="0" />
			<thr:total>0</thr:total>
			</entry>
	</feed>
