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So, Google apparently owns 40% of the internet

On Saturday here at Kumulos we noticed Google’s services simultaneously dropped and took roughly 40% of worldwide internet traffic with them. They were only down for a few minutes, but in that time many internet users world’s stopped altogether.

Can we all just take a step back here and think about the mind boggling implication of that statistic?

FORTY percent?

In the internet world owning more than about 10% of anything is considered a win; so Google going down for a couple of minutes hamstringing more than a third of global traffic is downright disturbing. It shows just how much Mountain View’s services have managed to integrate themselves into our lives. Think for a moment, if ALL of Google’s services went away, just how many things would you lose that you use daily? Your email, free cloud storage of files and music, search, most of what makes Android worth using and of course Youtube. And that’s just the most used parts of Google’s cake, there’s so much more there.

Should we be worried that one company has managed to so heavily embed itself in our online lives that Google is now somewhat synonymous with the internet as a general thing?

But then, that’s where the internet is going these days isn’t it?

Civilisation is starting to catch up to the lawless frontiers of old, the small towns like Google and Facebook are now sprawling mega-cities. This is the age of the “stack” where most of the internet is controlled by a few massive, vertically integrated corporations. Amazon, Google, Facebook, they all do the same thing. They want our money, they want our loyalty and they want our data and in return we get our lives entirely catered for online.

Should we be worried? Perhaps, but what’s the other option? Cobble together our services from smaller, specialised companies who don’t talk to each other and have no way of integrating? Sorry, but tabbed Google services beat that headache any day.

And speaking of headache solving services, Kumulos’ Mobile Backend as a Service is meant to do just that. It’s our own problem solver to keep your app development world ticking over smoothly, so why not talk to us today?

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