Author: Caroline McClelland

In-App Messaging vs Push Notifications: What’s the Difference?

In-App Messaging

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently only use push notifications. They think push notifications alone are sufficient for their mobile app marketing strategy.

However, mobile marketing should always be about targeted engagement. Personalization is key when it comes to app marketing. Gone are the days of generic marketing messages. In are the days of tailored messages to suit the actual needs of app users.

A key part of this personalized mobile marketing strategy is app messaging – both in-app messages and push notification messages. Regardless of the type of message, app messages should reach the user at the right time, with the right content, to engage them further with the mobile app.

The Difference between In-App Messaging and Push Notifications

The two most important ways to deliver app messaging campaigns are push notifications and in-app messages. So, what’s the difference between in-app messaging and push notifications?

Push Notifications

When clients ask you about mobile app messaging, you probably start talking about push notifications. Don’t you? Pretty much all mobile marketers use push notification marketing because it’s easy to implement and it’s an industry standard.

Push notifications are a great technique to increase app retention. They let you deliver messages to the app user’s home screen on their mobile. It’s like an SMS message, but coming from an app. When the technology first came on the scene, push notifications were solely text and sometimes emojis. Now though, rich push notifications let mobile marketers include text as well as images, video and sound.

In-app Messaging

Recently, in-app messaging has become more common in mobile marketing. It can be used to draw attention to new features, highlight special offers, better onboard new app users and much more. What’s more, in-app messages can deliver rich content like images and video too. Overall, in-app messaging is a powerful tool to create more targeted user sessions. There are stats floating around the industry that say those who use in-app messaging see around a 30% increase in uptake of app launches and a massive 4 times increase in app retention.

When to use Push Notifications and when to use In-App Messaging

It’s all very well having two fantastic mobile marketing messaging tools, but how do you know when to use a push notification, or, when an in-app message would be better?

When to use Push Notifications

Push notifications are great for prompting immediate interaction and engaging app users who are not currently active in the app. Users who opt-in to push notifications are a great target audience. Opted in users tend to engage with your app on a regular basis – so much so that they engage around 90% more than those who are not opted in.

Often though, the decision about when to use push messaging comes down to the content, frequency and timing of the messaging. If you get all three right then push messaging drives lapsed users back into your app and brings awareness to your mobile marketing campaigns.

However, don’t misuse push notifications. Note, they can be irritating for the user and ineffective if they lack context or purpose. Overdo push notifications and you will risk an app uninstall.

Overall, with push notifications, you have the power to engage users outside of your app at a chosen time. This content can act as a reminder to use the app. Or, it can notify the user of a special offer, or advise about app updates. In summary, when push notifications are customized, timely and justified, push messages drive big results and increase app retention.

When to use In-App Messaging

In-app messages are notifications which are displayed while the user is active within the app. Some people talk about native app content as essentially they are used to nurture users in the app and increase app session time. Because it is sent while the user is in the app, this type of messaging is very contextual. Success is very much dependent on having good app analytics as messages can be triggered based on user interactions.

Due to this tailored style, it creates a more seamless progression from an app user’s initial session to the desired conversion. If it’s done well, in-app messaging should feel like a natural part of the app. It should not feel like additional marketing. In app messaging can be used by mobile marketers to fine-tune app content or marketing strategy.

Although the in-app message can only be shown when the app is open, it’s possible for the app marketer to send the message and it will wait for the next app open. Therefore, the user doesn’t necessarily have to be active at the time of sending the message.

Using In-App Messages to Improve the Onboarding process

Another popular use of in-app messaging is to create onboarding experiences for new app users. A well structured flow of in-app messages can show new users the most popular app features. In fact, it’s one of the most common ways you’ll use in-app messages as it’s been proven that by implementing onboarding you can increase retention rates by over 50%.

However, there can be challenges. Without the right tool to run in-app messaging, it can be difficult to implement and track. If you don’t have the right app analytics and know how to act on them, it’s hard to get it right.

In summary, in-app messaging is the single most effective way of creating a richer app experience. This is due to being able to segment and tailor the target audience. It creates a more valuable app session by providing the user with personalized messages. What’s more, it can funnel actions into becoming conversions.

Using both Push Notifications and In-App Messaging

As part of a wider mobile marketing strategy, push notifications and in-app messaging work best when used together and not separately. The key is to have layered messaging. For example, if an in-app messaging campaign is triggered by app opens, but you have a low open rate, you could consider running a push marketing campaign to prompt more opens. This way, you are using push notifications to re-direct users back into a funnel for your in-app messaging!

Most importantly, a structured approach to messaging means better app usage analytics and more engaged users. Most importantly though, the app user will feel that they are getting the best experience possible.

Choosing a tool for push notifications and in-app messaging

Award Winning Push Notifications Feature

There are many solution providers who give you the tools to run push notification campaigns and in-app messaging so it’s worth doing your research. For a complete list of providers, check out Business of Apps Top Push Notifications Guide.

About Kumulos Mobile Marketing Automation Platform

Not only is Kumulos a multi-award-winning tool for push notifications and in-app messaging but the mobile marketing automation platform, gives you app analytics, crash reporting, ASO and more – all in one dashboard.

In fact, Kumulos is the first fully integrated mobile marketing automation platform to help you attract, engage, retain and monetize app users.

Contact us for a demo, or take a free trial today.

Top Mobile App Development Companies in Virginia 2019

Top Mobile App Development Companies in Virginia 2019

Top mobile app development companies in Virginia 2019  – the awards are announced! As a leading provider of mobile app performance management software, Kumulos eat, sleep and breathe mobile. We talk to a lot of mobile app developers around the world and are fascinated by the incredible work done by app developers from startups to enterprise to agency.

top mobile app development company badge virginiaWe regularly survey and assess the best mobile app development businesses across the world. In the past we’ve looked at businesses across the different regions in the US, Australia, Europe and more. It’s clear to us just how much talent there is in the US, so in our latest awards we turned our attention to Virginia mobile app developers.

This is what we found!

TOP MOBILE APP DEVELOPMENT COMPANIES IN VIRGINIA 2019

Virginia has the highest concentration of technology workers of any state, and the fourth-highest number of technology workers after California, Texas, and New York. 

Northern Virginia, once considered the state’s dairy capital, now hosts many software, communication companies and many technology businesses including mobile. 

So, here you go…

Kumulos brings you our pick of the crop for the Top Mobile App Development Companies in Virginia 2019.

10Pearls

Founded in 2004, 10Pearls is an award winning digital transformation company, helping businesses with product design, development and technology acceleration.  Founded by Imran Aftab and Zeeshan Aftab the company has over 400 employees. 

10Pearls specialize in mobile apps, cyber security, web applications and enterprise solutions. They blend high-value stateside contributors (UX/UI, Product Managers, Architects, Security) with their global development workforce to provide value to customers.  They have partnered with a range of growing companies and large enterprises across the US to help accelerate product development. 

Clients include some great brands and start-ups, including: Time Warner Cable, Nextel International, Discovery, Johnson & Johnson, Zubie, Blackboard, National Geographic, JK Moving and many more. 

Watch this video about 10Pearls digital health projects.

Follow 10Pearls on Twitter.

Mobomo

Founded by Barg Upender in 2009, Mobomo is a premier web and mobile application development company in Virginia who also specialize in creative design. Mobomo claim to create elegant products to solve complex problems. Brian Lacey is CEO and the team has grown to around 100 people. 

The team has extensive experience in creating functional, large-scale, engaging mobile and responsive web designs. Their specialties include UX Design, Mobile Development, Web Development, Product Development, Drupal, High Performance Websites, and AWS.

Clients include Navy, Pulse, RGS, PockItShip and many more. 

Watch this video about Mobomo guide to user research.

Follow Mobomo on Twitter 

NS804

NS804 has been in business for 7 Years. It was founded by Nick Jones and now has just under 20 employees. What makes NS804 unique from other mobile app developers is that, not only are they completely full service, but they are also project oriented, not profit oriented. 

The team at NS804 doesn’t focus on any single industry – they make apps for appreneur passion projects and fortune 300 companies. They are full stack developers for both iOS and Android – mainly focusing on Swift, Java, Kotlin, C, C++ and Javascript. Moreover, NS804 provide services which go beyond the coding of the app itself. They provide app marketing, app store optimization, app maintenance, consulting, app design and prototyping. 

Their clients include Luck Stone, Dominion Energy, Wells Fargo, CarLotz & Whystle. NS804 client portfolio includes strictly native development for iOS, Android, and some web development services. Everything is done in an agile project management methodology.

Watch this video to learn more about NS804.

Follow NS804 on Twitter. 

Savvy Apps

Savvy is an award-winning creative agency that crafts compelling application experiences across Android, iOS, and the web. It was founded in 2009 and has around 30 employees. Ken Yarmosh is both Founder and CEO. 

Their impressive list of clients include household names like Levi’s, Toyota, PBS, NFLPA, and Motley Fool, as well as innovative companies such as Homesnap, LifeFuels, Pocket Prep, and The Draft Network.

What makes Savvy Apps unique is their team. They believe they have the best team in the game – a group of passionate, particular, and proven individuals. Savvy consists of product managers, designers, developers, growth experts, and even content strategists (including social and video).  They care about each other, their customers, and doing great work. In fact they’ve won awards for Happiest Company (TINYpulse) amongst others. 

Their mission is to make life better, one app at a time, enabling digital transformation inside organizations and disruptive technologies in the marketplace. 

Specialties include app development for iPhone, iPad, iOS and Android to Mobile Strategy, Growth Hacking and more. 

Check out Savvy’s video about making your first app.

Follow Savvy Apps on Twitter.

Segue Technologies Inc. 

Segue Technologies Inc. has been in business for 22 Years. Key executives include Brian W. Callahan, President & CEO and Executive Vice Presidents Mike Behrmann and Ron Novak. The company has grown to over 160 people. 

Segue is primarily a Federal IT services provider with a core competency in custom application development and modernization. Segue’s experience with Federal customers is a differentiator; they understand Federal IT procurement constraints and pride themselves in the ability to engage with non-technical government stakeholders to realize their IT requirements.

Their core customers are the US Air Force, Navy / Marine Corps, and Department of Interior. Segue provides an in-depth project discovery service to help customers fully understand the potential of their app and the business cases it serves. Clients include The Caring Village, AWLA, NABTU to name but a few. 

Segue builds native, hybrid and responsive web applications for a variety of industries and sectors. For specific mobile app development projects, Segue typically takes an agile approach. For larger system development efforts, they take a hybrid approach. They are also engaged in development with low/no code platforms such as Pega.

Learn more about Segue by watching this video.

Follow Segue on Twitter. 

Shockoe

Founded in 2010, Shockoe is a full-service digital agency with a singular focus on custom mobile solutions. From ideation and mobile strategy to product design and implementation, they partner with clients to create innovative apps for both consumers and employees while focusing on delivering the latest in mobile, AR and voice technology. 

CEO Edwin Huertas heads up the team of around 40 employees. 

Shockoe’s strategic planning, design, and engineering teams build solutions driving intentional behaviors that help meet client’s overall digital and business objectives.

In addition to mobile app development, specialties include Mobile Security & Compliance, Mobile Strategy & Transformation, Workforce Apps, Customer Experience & Brand Loyalty, Inventory & Asset Management and Mobile Workforce.

Clients include American Express, T-Mobile, citi and a whole load of other well known names. 

Watch this video to learn more about Shockoe.

Follow Shockoe in Twitter.

Simpalm

Simpalm was founded in 2009. Founder Piyush Jain has grown the company to have almost 50 members of the team. Simpalm have developed 250+ applications in the last 10 years. They have an expert team of app and web developers who have worked on amazing startups, enterprises, government and several associations in the USA. 

What makes Simpalm stand out is their team. They can build complex mobile apps on native and cross platforms. The team also has expertise in Augmented Reality, Virtual Reality, Internet of Things, Cloud Based Apps, Bluetooth and WiFi Based Apps, Payment and Financial Apps.  Overall, they focus on Native iOS, Native Android and cross platform tools like React Native, Xamarin and HTML5. Simpalm use agile scrum methodology for several of their projects. 

In terms of industries, they work in Financial & Payment, Startup, Social Media, Fitness & Healthcare and Government. Beyond the app coding, they offer UI/UX designing, Backed server & database development, API Building, Designing Complex Algorithm, App Store Optimization and App Marketing.

Their client projects which feature both native and hybrid apps include TaptIn, AudioBooksNow, Blanco, Forte Mobile Payments

Watch this video to learn more about Simpalm.

Follow Simpalm on Twitter. 

V4 Development

V4 Development is a full-service web and mobile development company in Richmond which has been around since 2010.  It was founded by David vanBlaricom. They specialize in Mobile Development, Android Applications, Security, Responsive Design, Backend Development, CMS development, UI UX Design, Website Management, Frontend Development, Software Development, and Creative.

What makes V4 Development unique is how they support their community. They believe in encouraging kids’ passion for science, technology, engineering and math. They provide a scholarship for one child to attend Space Camp each year. Also, two of V4’s partners serve on the board of ECPI University.

Clients include motormouth, Co-op, WelldHealth and more. 

Watch this video to learn more about V4 Development.

Follow V4 Development on Twitter

Viget

Viget was founded in 1999 by co-founders Brian Williams,CEO and Andy Rankin, President. 

Viget is a digital agency made up of designers, engineers and strategists who create award-winning digital products, experiences, and tools that inspire customers, extend capabilities, and advance business.

With a unique mix of capabilities, Viget has a deep history of digital innovation, helping clients leverage emerging technologies to improve existing processes or establish new ones. 

Their work crosses many sectors from enterprise to consumer goods, finance, food & hospitality, healthcare, news & media, nonprofits, sports & entertainment, startups, higher education. Clients include World Wildlife Fund, NBC Sports, Whitehouse Historical Association, Trackpacer and more. 

Learn more about Viget Trackpacer app by watching this video.

Follow Viget on Twitter.

WillowTree

WillowTree LLC was founded in 2007 with offices in Charlottesville, VA and Durham, NC. Their team of around 400 staff, help their clients realize the potential of rapidly evolving mobile technologies, from developing a mobile strategy to launching mobile products. Key executives include Abby Cook, Controller and Tobias Dengel, CEO. 

The team has 4 key areas of focus ranging from mobile strategy and research, native and web applications development, including iPhone, iPad, Android and Web Apps to Mobile Optimization and Client Workforce Augmentation.

With an impressive list of clients including some Fortune 500 companies such as 21st Century Fox, Synchrony Financial, Wyndham Hotels & Resorts, Johnson & Johnson, and GE the team are clearly leading the way when it comes to mobile projects. 

Watch this video of Tobias Dengel speaking about WillowTree.

Follow WillowTree Apps on Twitter.

ABOUT TOP APP DEVELOPMENT COMPANIES

So, there you go, all you need to know about the top mobile app development companies in Virginia.

In order to be named a Top App Development company by Kumulos, a company must be an established mobile app development business which is growing fast and developing exceptional mobile apps for their clients. The company will either have broad expertise across many industry sectors or will have developed a niche expertise. Either way, they will have outstanding business results, evidence of client wins and good client retention.

Top Mobile App Development companies will be able to showcase a portfolio of mobile projects with recent case studies, backed up of course by the apps themselves being ranked well in the app stores and good user reviews. We look at the strategy for the app, what the app solves, the technology used behind the app, any use of AR / voice / IoT and it’s onboarding experience along with the UX/UI design and use of push notifications etc.

Overall, we’re looking for innovation that goes beyond the norm of mobile. To be featured as a Top Mobile App Development company by Kumulos is a great achievement and shows that a mobile app agency is excelling at mobile strategy, design and development and in fact is thinking about the full app life-cycle for their clients by offering ongoing ASO services and app analytics.

Bob Lawson, Founder and Director, Kumulos says, “These app agencies in Virginia impressed us with their close collaboration with clients when it comes to strategy, UX design, and ongoing services.”

Did you like our list? Let us know if we left out your favourite app agency!

ABOUT KUMULOS MOBILE APM PLATFORM

Kumulos Mobile App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimization, analytics & reporting, backend hosting, crash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool.

It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo. And, when you’re up and running with your free trial, make sure you download the free Kumulos Companion App to try out the push notifications for real.

Using a Bulletproof Push Notification Strategy to Maximize Success

push notification strategy

Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used correctly, push notifications can re-engage users, spur users to take a specific action, and boost retention rates and other key metrics. When used incorrectly, push notifications can very quickly contribute to uninstalls and bad reviews. This can make app marketing even more difficult. A relevant, timely, personalized push notification is magic. 

In this post, we’ll explore how you can incorporate the best of push notifications into your mobile marketing strategy. We’ll also look at the role a mobile advertising agency, like Moburst, plays in push notification success. Your bulletproof push notification strategy starts here!

Push Notifications Primer

Push notifications are used by a mobile advertising agency or app marketing team for many different purposes. 

Push notifications could be about news or the latest offer, a new feature or update, or triggered by a specific event – for example, a ride-hailing app letting you know that your ride is waiting.

Push notifications are especially powerful because users don’t have to be logged into an app in order to receive them. There are some powerful push notification statistics that you should take into account:

  • US smartphone users can receive up to 46 app push notifications per day
  • There’s a 7% push reaction rate on Android devices and 4.9% on iOS
  • Basic personalization can improve open rates by 9%

Push notifications have come a long way since an untargeted 1-liner popped up on your screen at the most inopportune time. The best of today’s push notifications will incorporate rich push notifications: that is, including a rich media attachment such as images, videos, audio, and even interactive elements.

Push notifications will also be highly targeted and personalized, like being based on where you are or what you’re doing. Additionally, they will add value, be unobtrusive, and feel like they are a part of the app experience. 

It’s important at this stage to differentiate between push notifications and in-app messages. In-app messages are shown to users when they are active within the app itself. They have many different purposes and advantages and can be used to improve the chances of high ratings, encourage in-app purchases, or inform people about new features. Push notifications, on the other hand, are sent outside of the app and pop up on the user’s screen when the mobile advertising agency or app marketing team decides to send the push. 

Next, we’ll look at your push notification strategy, and how to take it to the next level.

Push Notifications Strategy

When it comes to app marketing, most people will agree that the ability to communicate with users is absolute gold. For yourself, your mobile advertising agency or your app marketing team, this is could be your number one way to boost your key metrics. There are multiple ways to do so outside of push notifications, but each of these methods has significant drawbacks:

In-app messaging

In-app messaging is powerful and completely controllable by the app developer. The look and feel, timing, and messaging can all seem completely native. The massive drawback with this type of messaging is that the user actually has to be active within the app at the time of the message. 

This is even more problematic when the mobile advertising agency or app marketing team wants to target users with low engagement, or who are at risk of uninstalling the app. The chances of the user being on the app at the exact time that you want to send a message to them, are remote. 

Social media

Today, speaking to users through platforms such as Facebook has become increasingly difficult. Organically, not all users see all of your posts, and in order for users to actually engage with most posts, boosted or paid ads will need to be used. This is a costly strategy and still does not guarantee results.

Email

Emails are generally a great way to communicate with users, especially during sign-up and onboarding. Emails can be used to send timely, informative messages to users, but they have well-known downsides of course. Open rates are relatively low if they get delivered at all. Programs such as Gmail are likely to stick your email in the “Promotions” box, which makes it even less likely to get read. So how do you get through to your users in the most effective way?

Push notifications are an extremely effective way to communicate with your users. 

When you are crafting your push notification strategy together with your mobile advertising agency or app marketing team, we’ve found that the following questions are helpful in achieving maximum effectiveness:

  • What is the goal of your push notification campaign? 
  • What type of push notification campaign is most likely to achieve my goal?
  • How can you contextualize and personalize the messaging?
  • When should your notification be sent? 
  • What is the action you want the user to take?

We’ll unpack each of these and provide an example to help you and your mobile advertising agency or app marketing team construct your bulletproof push notifications strategy.

What is the goal of your push notification campaign? 

This is obviously the most critical question to address, as its answer affects your entire push notification strategy. As a mobile advertising agency, we recommend having one clear KPI for your push campaign and building everything around that goal. Your goal, of course, should be specific and measurable. For example, “We want to see a 35% increase in Daily Sessions per DAU within the next month”. Yes, other goals can be achieved in conjunction with your main goal, but it’s important to stay focused. Make sure you have analytics in place to measure your goal too. 

What type of push notification campaign is most likely to achieve my goal?

There are many types of push notifications that can be used to achieve your goal. For example, is it a very functional campaign, or is it a campaign that excites or encourages? Are they action-required, or passive? 

How can you contextualize and personalize the messaging?

Sometimes, a user just seeing a notification is enough. More often than not, however, you and your mobile advertising agency will want users to open your app or take action. To increase open rates, the most important thing you can do is to personalize and contextualize your message. This assumes that your campaign is highly segmented and that you have the tools in place for highly-personalized (but not creepy) messaging.  

For example: imagine a coffee chain that sends offers such as buy one, get one when they detect a user’s location is in close proximity to one of its stores. This is a great example of notifications with context. 

On the flip side, if the user is sent this notification when there is no store in sight, it’s pointless and even irritating.

When should your notification be sent? 

The next question to answer is about when to send the notification. Is it based on the user’s geographic location? Time of day? Sometimes it’s based on some outside occurrences such as breaking news. Consult with your mobile advertising agency or app marketing team to decide on the best time to send your notification. You can use app analytics from previous campaigns to make informed decisions. 

What is the action you want the user to take?

Finally, you want to look at what action you want your user to take. Always start by keeping on the top of your mind the action you do not want them to take – which is uninstalling your app, or disabling your push notifications. 

A great example of this is the Wall Street Journal app. The WSJ has started sending many more notifications (from 16 to 72). They realized that notifications have to pass the “dinner conversation test” – does it provide something interesting enough to share with friends at dinner? The outlet also sends more focused alerts, based on a user’s interests such as Finance or Politics, instead of general “breaking news” updates. The result is that users receive tailored, contextualized messages that appeal to them, get them to open the notification and engage with the content.

Finally, push notifications offer incredibly valuable insights. A great benefit to using push notifications is the intelligence that you can receive from the results that you get. Really good analytics such as the time notifications are opened, open rates and other metrics can be gained from your push notification campaigns. All of this information can be used by your mobile advertising agency or app marketing team to increase the effectiveness of future campaigns.

Tips When Using Push Notifications

Keep it short and sharp

A push notification isn’t supposed to be long and boring. It should be short, sharp, and pique your user’s interest. 

Keep it relevant

“Broadcast”, general notifications are not effective anymore. Make sure your notification is relevant to your user. 

Don’t be overly aggressive

The stats support not being aggressive unless your campaign is highly targeted, and users are interacting with and enjoying your push notifications. When this is not the case, a push campaign can hurt: one weekly push notification can lead to 10% of users disabling notifications, and 6% to disable the app completely.

It also helps to allow and encourage users to choose their preferences when it comes to push notifications. This helps the user to feel in control and reduces the friction and frustration that could come out of a poorly conceived push campaign.

Build them as part of the app experience

The best push notifications are built into the app experience. If you take Uber, for example, you’re probably used to getting notifications that your driver is arriving. So when you get a notification about a special offer every now and again, you’re used to this type of communication.

Contrast that with an app that never sends out such notifications. If you suddenly received an unrelated marketing push notification from them, it would seem completely out of place. Your mobile advertising agency or app marketing team should be able to assist you in ensuring your notification feels part of the organic app experience.

Remember that the following can really help increase engagement with your push notifications:

  • Using emojis (20%) 
  • Rich formats (25%)
  • Tailored send times (40%)
  • Advanced targeting (300%)
  • Personalization (400%)

Push Notifications: A Powerful App Marketing Tool

Push notifications can form an integral part of your mobile marketing strategy. The secret to push notifications is to use them in a considered, data-backed way, and not as a “spray and pray” strategy.

This blog was brought to you by our friends at Moburst. Moburst are a global mobile success company that helps leading brands and startups master the mobile arena. Their main specialty is helping companies conquer their toughest challenges through cost-effective, creative, and innovative mobile marketing campaigns.

About Kumulos mobile marketing automation platform

Kumulos Mobile Marketing Automation platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimizationanalytics & reportingbackend hostingcrash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool.

It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo. And, when you’re up and running with your free trial, make sure you download the free Kumulos Companion App to try out the push notifications for real.

5G is Coming: How Will it Transform Enterprise IoT?

5G

5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most important sectors in the technology field, with potential large-scale applications for consumers and enterprise organizations. 5G promises to unlock IoT capabilities that were previously unattainable on 4G networks. 5G will introduce major innovations, like higher connection speed, greater capacity, and lower latency. Over time, these benefits will lead to technological milestones that will have a significant impact on business strategy.

So, how will 5G transform enterprise IoT? Let’s take a look!

5G’s major innovations

Higher connection speed

At peak speed, 5G operates at 10Gbps. That’s one hundred times the speed of current 4G networks, which top out at about 100Mbps. To put that into perspective, users will be able to download an entire HD movie in less than 10 seconds. A task that takes several minutes over a 4G connection.

Greater capacity

5G will allow for more high-demand devices to connect over a single network. Until the introduction of 5G, IoT networks couldn’t support such extensive connectivity. The ability to support more connections at a higher speed will help alleviate that strain, meaning more people can transmit data at the same time.

Lower latency

Latency, or “lag time,” is the amount of time that passes between when a device is commanded to perform a task and when it actually completes the command. On 4G networks, the average latency speed hovers between 40 and 50 milliseconds. Over 5G, latency speed will be cut down dramatically.

How 5G’s innovations will transform the IoT

Truly connected cities

By 2020, many experts have projected there to be close to 30 billion connected devices globally, with a majority being industrial connections, which are a critical component of smart cities. Experts don’t believe 4G networks have the capacity to manage truly connected cities. 5G networks, however, can support the enormous amount of data smart cities will generate.

Streamlined transportation

Although autonomous vehicles have been a buzzword for several years, these self-driving cars can’t operate efficiently over high-latency connections. They need real-time awareness that’s only attainable over a high-speed, low-latency network. 5G’s innovations could eventually allow for autonomous vehicles to safely interact with each other, traffic infrastructure, and even the roads themselves.

Enabled IoT devices

5G greatly improves what businesses can do with connected devices. This is because of the capabilities of 5G technology to support more simultaneous internet connections, require less energy from wireless radios, enable more IoT video applications, and mitigate problems associated with wireless latency.

According to Dr. Jeff Loucks, executive director at Deloitte’s Center for Technology, Media, and Telecommunications,

The promise of IoT has long been touted, but the difficulty of setting up low-latency wireless networks capable of linking sensors and connected devices has typically been a serious barrier to widespread adoption.

He continued, “Many of the most promising IoT use cases, such as industrial automation, asset tracking, smart city applications, autonomous vehicles, and remote surgery require ultra-low latency.

Thus, the potential use cases within the enterprise could be limitless, particularly when it comes to creating cost-effective operational efficiencies and leveraging real-time data to future-proof the business. Currently, many enterprises use large-scale software solutions to track data and forecast trends, whose functionality could be enhanced with access to more enabled IoT devices than ever before.

Widespread connectivity

5G networks will be able to reach previously isolated areas, such as remote regions, rural landscapes, and underground tunnels (i.e., subways). Sensors could be placed in these locations to alert authorities of emergencies and to ensure people are safely connected. With its expansive network capabilities, 5G could also help close the “digital divide” between easily-connected urban areas and rural towns.

Better mobile app development

Mobile app developers can use 5G technology to dramatically improve the user experience. For example, this speed afforded by a 5G download means users will experience shorter wait times for app downloads, irrespective of size. This can lead to fewer app-abandonment rates.

Another factor impacting user experience is the clarity of an app’s user interface. With 5G, users will see a marked increase in the quality and clarity of video and graphic in-app content over previous network generations. Just think of the benefits for rich push notifications!

With 5G, mobile app developers can take advantage of better coverage, speed, connectivity, and latency rates to integrate the latest technologies into their apps. Imagine a time when seamlessly incorporating augmented and virtual reality technology is a standard feature for apps. Within a 5G infrastructure, developers, consumers, and business leaders can bring that to fruition.

Developers will be creating superior mobile experiences, which means a focus on app performance will be paramount for apps to compete in a thriving marketplace. Forward-thinking business leaders will leverage digital tools for mobile app performance management in order to retain subscribers, garner in-depth insights into engagement and location metrics, and deploy rapid crash reporting and diagnostics.

As application technology becomes more complex, companies must maintain the necessary tools and infrastructure to drive better business outcomes.

Immense potential of 5G and IoT

The IoT’s potential is immense. With the onset of 5G, the IoT’s promise can finally deliver. The IoT enables enterprise organizations to reach their target consumer at a greater scale, while also optimizing their internal processes and improving their bottom line. Business leaders can see the beginnings of this technology at work in connected cities, optimized transportation systems, broader device networks and connectivity, and cutting-edge app development.

5G networks will allow for growth across a wide range of business verticals in the near future, provided business leaders work to invest in the tools and processes needed to manage such a vast number of connected devices. That said, IoT-enabled devices, and the data associated with them, will prove to be a valuable asset for businesses going forward. If you would like to learn more about 5G check out the 5G section of Oracle blog.

Create superior mobile experiences using Kumulos

Kumulos Mobile App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimizationanalytics & reportingbackend hostingcrash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool.

It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo. And, when you’re up and running with your free trial, make sure you download the free Kumulos Companion App to try out the push notifications for real.

Top Mobile App Development Companies in Toulouse 2019 

Top mobile app development companies in Toulouse 2019  – the awards are announced!  As a leading provider of mobile app performance management software, Kumulos eat, sleep and breathe mobile. We talk to a lot of mobile app developers around the world and are fascinated by the incredible work done by app developers from startups to enterprise to agency.

We regularly survey and assess the best mobile app development businesses across the world. In the past we’ve looked at businesses across the different regions in the US, Australia, Europe and more. It’s clear to us just how much talent there is in France, so in our latest awards we turned our attention to Toulouse mobile app developers.

This is what we found!

Top Mobile App Development Companies in Toulouse 2019

Toulouse is in the heart of South West France, in the Midi-Pyrénées region. It’s France’s fourth most populous city and known for being home to the global HQ of Airbus Group. Alongside being well known for international aerospace, Toulouse also continues to constantly innovate and accelerate in areas such as digital technology.

Kumulos Top Mobile App Development Companies Toulouse 2019In fact, Toulouse was recently awarded the selective “French Tech” label by the French government. The Toulouse region has a highly dynamic and innovative IT and digital sector with applications in areas such as aerospace, automotive, agriculture, healthcare, robotics, and energy. So, here you go…

Kumulos brings you our pick of the crop for the Top Mobile App Development Companies in Toulouse 2019.

Agoranet

Agoranet, part of Groupe Erra has been in business for 18 years and has grown to 9 employees. Project Leads include Marion Vicente, Thomas Julé and Leslie Albert who all lead the digital projects for Agoranet team. 

Agoranet pride themselves on their ability to create, invent and then reinvent. Every day they work to be more industrious with their creativity. Their motto is between “small is beautiful” and “bigger is better”.

What makes Agoranet unique is their capacity to put in extra support for clients. From the advisory phase through to the production phase as well as the design/creation phase, they are there every step of the way.  Agoranet describe themselves as a “digital native”. They were born from the web and have developed with it. The development of smartphones and tablets allowed them to further increase their technical offering. Today, Agoranet is recognised as a leading technological communications agency. 

Morevoer, the team work with all industries and offer digital, mobile, web and print services. They build all types of apps for multi-device compatibility from iOS to Android and for mobile and tablet. 

The impressive list of clients include A380 De Fil en Deco, PPG Aerospace and Pierre Fabre

You can see their app work in this video about the Airbus interactive magazine for tablets, allowing an international audience to experience the first flight in real time!

You can follow Agoranet on LinkedIn.

Bleu122

Bleu122 was founded in 2010 and for 9 years has been supporting companies and professionals in the development of their iOS & Android mobile applications, phones and tablets. CEO Charles Cans heads up the team of experts who are Native iOS and Android developers and mobile consultants.

The team at Bleu122 will always use the best of existing technologies without ever compromising reliable and proven development methodologies. This guarantees that clients get powerful, robust and scalable solutions. In 9 years, the team has developed over 122 applications from their Toulouse agency. The team use an agile methodology.

Clients include Acquila Airport, Clinique Pasteur, Rte, ENAC and a whole load more.  

You can follow Bleu122 on LinkedIn.  

Brandsetter

Brandsetter was founded in 2017 and has 8 team members.  The Founders are Sophie Audiguier who is Managing Director and Florian Alexandre

Brandsetter help their clients to create the right mobile app that will make their business successful. They work with clients to define an effective mobile strategy adapted to their ambitions.

The team design and launch mobile apps using agile methodology. They offer a full life cycle service with services including mobile acquisition strategy – to generate downloads – and activation and retention services. The team at Brandsetter also help clients to monetize mobile applications and boost revenue. 

Clients include KissMyShoe, Airbus, Chap’nGo, JustHelp and more. 

You can follow Brandsetter on LinkedIn.

Ewolis

Ewolis was founded in 2014. Ayoub Zouak is a Director of Operations heading up the team of around 10 employees. 

Ewolis agency has a very advanced mobile solutions development department and are an active player in the digital industry. They use the latest digital technologies to design iOS and Android apps. Hybrid or native mobile applications, the team at Ewolis will propose the technology to meet client objectives and budget. Their goal is to create mobile products, with innovative features, perfectly adapted to the client’s brand. Located in Toulouse and Balma, Ewolis, in addition to development and design, also have a mobile app marketing department to help clients get a better ROI. 

Clients include Distrix, Parentoo, Mesoo to name but a few. 

Watch this video to learn more about Ewolis solutions.

You can follow Ewolis on LinkedIn.

FreezySnail

Founded in 2009, FreezySnail now has 4 team members who have a mix of skills from creative to engineers, consultants and project managers. The company is headed up by Marc Jordan, Michel Moreau and Guillaume Rossit. Together with the team they support all mobile projects for customers who include startups, industrials, key accounts, IT services companies and SMEs / VSEs.

FreezySnail offers a complete service from design to technical realization of all iOS and Android projects.  Their work also includes MDM, continuous integration, mobile security and many other areas of digital expertise. 

Clients include AirFrance, Renault, Scoop.it, MyFox, gfi and many more. 

You can follow FreezySnail on LinkedIn.

JULOA

JULOA was founded in 2012 and is a Toulouse company specializing in both web and mobile development. Thomas Papin is a Co-founder at Juloa with other key contacts at the company being Romain Jacquel and Franck Chevallier. The team of 5 offer a number of services and are skilled in development and project management. 

The team at JULOA not only know the importance of mobile for their clients, whether iPhone or Android, but they can take care of everything from mobile advice to implementation. They can also take care of website creation, a site redesign and are experts in merchant sites such as ecommerce. The team say everything is possible with JULOA and they will adapt to client budgets.

Clients include MFI, AXIM, Mariage31, Ville de Font Romeu, Hydro-M, Studio Hookipa to name but a few.

Watch this video of how JULOA created an app to allow users to use a classified ads website anywhere with AdsManager.

You can follow Juloa on LinkedIn

Log’in Line

Log’in Line was founded in 2016 and has grown to have 7 engineers.  Bernard Connac is President with the other key executives being Rémi Mach and Anthony Marchand.

What’s unique about Log’in Line is their involvement in monthly technology meetups and they drive various technology communities online too.  The team pride themselves on being a service delivery company for all areas of IT expertise. They also train companies in various areas of technology to help them increase technical competence.

In addition to mobile and tablet apps, Log’in Line specialize in software, cloud, virtualisation, artificial intelligence, IoT and more. Their mobile app development skills include C #, .NET, C ++, JAVA, HTML, CSS, PHP, Javascript, ReactJs, Meteor, Angular, NodeJs, Android, Ionic, Swift, Kotlin, ReactNative, Cordova and a whole lot more. 

Clients include Notalus, Soltechnic, Scinan and Côté Sports.

You can follow Log’in Line on LinkedIn.

Mirum (X-PRIME became Mirum)

A new name for the same agency says Mirum. Although, for those in Toulouse, they might still remember the name X-PRIME. Francois Garcia is the 2009 co-founder and CEO of X-PRIME and is now CEO for South Europe at Mirum.

Mirum was founded in 2015 and has thousands of employees around the globe. Mirum Agency believe that digital innovation comes from experimentation and understanding user experiences. They say that technology feeds their creativity.

Mirum supports brands in all areas of digital transformation. Their expertise is based on a service-oriented consulting thesis, called Digital As A Service. They implement all of their own production resources from consulting support to design (UX & UI), Creation, Commitment (Social Media & Automation) & Development front & back.

Big name clients include Nespresso, Bnp Paribas, L’Oréal, Danone, Nestlé, and BMW.

Mirum is part of the J. Walter Thompson Company and the WPP Network.

You can learn more about Mirum Agency in their video.

You can follow Mirum South Europe on LinkedIn.

Octotek Studios

Octotek Studios is an innovative agency in Toulouse which was founded in 2015 and has 5 team members. Key executives include Benjamin Gimet who is CEO and John Prentice who is responsible for Marketing. 

Octotek Studios specialize in Virtual Reality for companies (virtual visits for real estate, visual stand at a show, learning for risk positions), B2B or B2C mobile applications. When it comes to mobile they can create interactive mobile applications with beacons for media libraries, mobile application for internal communication and much more.

The team also specialize in Augmented Reality: B2B or B2C application in medical, automotive and aeronautic fields.Their mobile work includes B2B or B2C applications, Natives (iOS, Android) or cross-platform (Xamarin, Unity3D), 3D or conventional.

Clients include ATR, Ministere de la defence, ABB, Novateam and more. 

See some of their VR work in this video.

You can follow Octotek Studios on LinkedIn.

Slapp Agency

Slapp Agency is more than just a web and mobile development agency, they are a team of computer enthusiasts committed to helping clients. Founded in 2014, the team of 8 designers and engineers say they are building today’s experiences with the technologies of tomorrow. Headed up by Guillaume Bernard, from design to development, Slapp Agency supports their customers’ digital projects with the tools of their choice, to improve the user experience and achieve the objectives.

The team specialize in e-commerce, React Native, Swift, Angular, Drupal and a lot more.

Clients include companies such as FFMKR, Stade toulousain, Université Paul Sabatier, and Groupe 3s.

You can follow Slapp Agency on LinkedIn

ABOUT TOP APP DEVELOPMENT COMPANIES

So, there you go, all you need to know about the top mobile app development companies in Toulouse.

In order to be named a Top App Development company by Kumulos, a company must be an established mobile app development business which is growing fast and developing exceptional mobile apps for their clients. The company will either have broad expertise across many industry sectors or will have developed a niche expertise. Either way, they will have outstanding business results, evidence of client wins and good client retention.

Top Mobile App Development companies will be able to showcase a portfolio of mobile projects with recent case studies, backed up of course by the apps themselves being ranked well in the app stores and good user reviews. We look at the strategy for the app, what the app solves, the technology used behind the app, any use of AR / voice / IoT and it’s onboarding experience along with the UX/UI design and use of push notifications etc.

Overall, we’re looking for innovation that goes beyond the norm of mobile. To be featured as a Top Mobile App Development company by Kumulos is a great achievement and shows that a mobile app agency is excelling at mobile strategy, design and development and in fact is thinking about the full app life-cycle for their clients by offering ongoing ASO services and app analytics.

Bob Lawson, Founder and Director, Kumulos says, “These app agencies impressed us with their close collaboration with clients when it comes to strategy, UX design, and ongoing services.”

Did you like our list? Let us know if we left out your favourite app agency!

About Kumulos Mobile APM Platform

Kumulos Mobile App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimizationanalytics & reportingbackend hostingcrash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool.

It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo. And, when you’re up and running with your free trial, make sure you download the free Kumulos Companion App to try out the push notifications for real.

Mary Meeker Internet Trends 2019 Highlights for Mobile App Developers

Mary Meeker Internet Trends 2019

Mary Meeker Internet Trends report is out for 2019. A lot of people in the mobile sector eagerly await their favourite slide deck from Mary Meeker. She is the Bond Capital founder and former Kleiner Perkins general partner.

Mary Meeker first crafted her Internet Trends Report in 1995. Nowadays, the report underlines the most important stats and tech trends for mobile app developers. 

However, with 333 slides, it’s not the easiest thing to digest. So, we don’t blame you for skipping over some of the slides. We bet you are still curious about the key points though!

That’s why the Kumulos team has digested the Mary Meeker Internet Trends 2019 report and is bringing you the highlights for mobile app developers and mobile marketers.

Mary Meeker Internet Trends 2019 & Mobile Trends Overview

Amongst many things, Meeker highlighted slowed growth in e-commerce sales, increased ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming and the on-demand economy.

When it comes to the mobile app industry though, we think these points are worth highlighting from the Mary Meeker Internet Trends 2019 report:

  • Mobile usage is growing
  • New types of digital usage are emerging
  • Customer acquisition costs are rising
  • Recommendations are key when it comes to marketing
  • Broad emergence of freemium subscription models
  • App updates are now much more frequent

Mobile usage is growing

For us, at Kumulos, the key takeaway is from the Usage section of the Internet Trends Report 2019. Meeker reports that digital media usage is accelerating. Usage is up 7% compared to 5% year on year. Check out the growth chart below:

The daily hours spent with digital media per adult user, in the USA is increasing. While the percentage of those accessing the internet from a laptop or computer has remained constant, just look at the percentage using mobile.

Mobile is growing year on year and now accounts for almost 60% of usage.

So, for anyone thinking that mobile trends are slowing and that the heat is off the use of mobile and apps to access data, they need to think again.

Also, the fact that smartphone sales are declining, does not mean that there’s a decline in mobile app use. Other industry data backs up the fact that innovation in smartphones is actually encouraging people to hold onto their mobile devices for longer.  Even the millennials are holding onto phones much longer than 5 years ago. As we can see from Mary Meeker’s report, mobile use to access data either through apps, or through a browser is very much still on the increase.

New types of digital usage are emerging

Meeker remarks that global innovation and competition continues to drive product improvements. There are so many new types of usage, especially in areas of digital video, voice and wearables. In fact, she mentions that wearable technology is booming, and users have doubled in the past four years. Again, great news for mobile app developers who are developing apps for wearables too. 

Customer acquisition costs are rising

Interestingly, especially for those in mobile marketing, Mary Meeker reports that there are areas where customer acquisition costs (CAC) may be rising to unsustainable levels. In reality, she sums it up that the CAC can’t exceed lifetime value (LTV) for very long though.  

In other words, raising money is not the goal, but finding a low CAC, high LTV model is the goal. Mobile app developers need to think about creating a sustainable low CAC model. To summarize, make sure you build distribution into your product!

For Kumulos team, the key takeaway from this is driving up LTV.  And, the best way to drive up LTV is to reduce churn.

App developers need to understand why customers churn.  Using an app analytics platform will help you to expose areas within a mobile app that are leaking value. Analytics data can help you plan retention strategies to drive up retention rates. Why this focus on improving retention rates? Because, driving retention rates becomes more critical as CAC continues to rise.

An analytics platform that delivers actionable insights will help you predict when users are prone to churn. And, if you make smart use of smart push messaging technology you can run relevant, effective campaigns to increase engagement and retention.

Recommendations are key when it comes to marketing

This isn’t something new. But the fact that Meeker has highlighted it, is enough to make people pay more attention to getting recommendations. Meeker states:

Effective + Efficient Marketing =

One’s Own Product + Happy Customers + Recommendations

For mobile marketers, this means paying more attention to reviews and responding to those reviews.  Using an App Store Optimization (ASO) platform which allows you to view your Google Play store and Apple App Store listing side by side will help you to quickly see recent reviews. Make sure you respond to reviews and where appropriate optimize the app to ensure better future reviews. If users are not recommending an app because it crashes frequently, it’s time to install a good crash reporting and API endpoint monitoring tool!

Broad emergence of freemium subscription models

There’s no mistaking that free trials and tiers, like online streaming services, enable more app usage.  They also increase engagement and even social sharing.  Whereas premium models drive monetization and product innovation, Meeker mentions that pure-play freemium businesses with more than 10 million paid subscribers as of March 2019 include companies such as Epic Games, Dropbox and Spotify.

The Mary Meeker Internet Trends 2019 report tells us more about this broad emergence of freemium businesses at scale. For example, Meeker quotes the success of Spotify whose freemium model accounts for approx 60% of Spotify gross added premium subscribers.

She also quotes Zoom who admit they really want to get customers to test Zoom. They make the freemium product work so well that people are going to pay for the subscription.

For mobile app developers who want to perfect the freemium model, it’s essential to have good app analytics installed in the app to track user behaviour. Tools such as Kumulos allow you to create custom analytics and a whole lot more.  When it comes to getting people to pay for a subscription, the use of targeted push notifications can play a key role.

App updates are now much more frequent

Many mobile app developers, especially games developers are relentlessly in pursuit of greater efficiency, performance and stability for every project on any platform. These software teams are iterating faster thanks to optimizations and automated testing. All of this results in frequent major updates.

Meeker states that there were 2.4 billion interactive game players globally in 2018, which is growth of 6%, versus 5% the year prior. Online game Fortnite had 250 million users as of April 2019. More interestingly, it had nearly one major update per week by May 2019, which Meeker said demonstrates that innovation is rising.

We asked some of our mobile clients what they took as their key takeaway from Mary Meeker’s report.

Kate Vinnedge, Director of Content, NS804, says, “App best practices – as this report corroborates – include frequently updating your app to make sure you’re providing the best UX. From reasons as simple as keeping up with screen resolution changes, to intricate implementations of updated security features, updating your app is necessary to its success.

Vinnedge continues, “In order to correctly and efficiently implement these updates, it’s important to utilize an app analytics tracking platform, so you can target problem areas and capitalize on your strengths. The easiest way to let your users know about new features is through push notifications. Use these as a gentle reminder for your users to take action and download the update, and use this opportunity as a chance to highlight new features waiting for them.”

What about 5G? Mary Meeker Internet Trends 2019 didn’t mention 5G

We think it’s interesting that Meeker didn’t mention 5G.

For sure, Meeker’s report is about the current state of the market and it’s not about future trends.  But, it seems like a glaringly obvious gap in her analysis and we wonder what her thoughts are on 5G? For sure, 5G will revolutionize data access through mobile devices. And, it will accelerate the adoption of smart devices and IoT as more smart enabled devices come on stream.

About Kumulos Mobile APM platform

Kumulos Mobile App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimizationanalytics & reportingbackend hostingcrash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool.

It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo. And, when you’re up and running with your free trial, make sure you download the free Kumulos Companion App to try out the push notifications for real.

Mobile App Development Strategy – The Ultimate Guide

mobile app development strategy

Mobile app development strategy might not be something you specifically think about.  For sure, you and your team specialize in mobile app development.  And, without realising it, you will be following your strategy.  For example, from that initial moment when a client comes to you with their mobile app idea to the time spent on their app store optimization, you’ve been following your trusted mobile app development strategy. Haven’t you?

Isn’t it time though that you put more thought into the steps of your mobile app development strategy?  

Next time a prospective client enquires about your agency’s mobile app development skills, why not follow the Kumulos ultimate guide to mobile app development strategy?  

Mobile App Development Strategy – Ultimate Guide

At Kumulos, we eat, sleep and breathe mobile apps. You see, we used to be you! Our founders were part of a mobile app development agency. In fact, Kumulos was built to solve the problems we had when we were mobile app developers. The same problems you have right now! So, we see it as Kumulos mission to make your work life better.  

Kumulos mobile application performance management platform is made for the business of mobile app development.

We encourage you to have a data informed approach to monitoring app performance. So, our ultimate guide to mobile app development strategy explains how to use app analytics to your advantage.

What’s more, we don’t think your job is done when the app is released to the client and app stores. You need to have an optimization strategy for the post-launch period when users are actually using the app for the first time.

So, follow Kumulos steps in this mobile app development strategy and let us know how your next app development project goes!

Mobile App Development Strategy

 

  • Discover – define those mobile app KPIs
  • Design – nail your UX strategy
  • Build – save development time and hassle
  • Test – create a winning test strategy
  • Launch –  perfect your mobile marketing strategy
  • Optimize – ASO like a pro to boost downloads

 

Discover – define those mobile app KPIs

Just like any digital transformation project, mobile app development is a journey. As for any journey in life, a bit of research beforehand will give you a smoother route.  The discovery phase of mobile app development is the time to gather all of the business requirements and determine the scope for the app. This is the perfect time to define the mobile app KPIs.

If you’re having problems defining those KPIs, why not check out the 10 questions you have to answer in order to know how your app is performing.

So when it comes to the discovery step in the mobile app development strategy, what’s involved?

  • Collect all the business requirements
  • Is the app idea viable? Look at the addressable audience
  • Decide on the scope of the project
  • Check out competitor apps
  • Do some user research

Completing the discovery step will arm you with all of the information you need to move onto the design of the app.

Want to learn more? Contact Kumulos today and we’ll be happy to discuss your client’s app idea.

Design – nail your UX Strategy

It’s very important to have a clear understanding of what you wish to achieve before you can actually begin to design a mobile app. Strategizing the design will enable you to see your product through the eyes of a user.  Afterall, the UI can determine whether the app sinks or swims!

How do you nail your UX strategy?

  • Plan to make a concise interface – less is more!
  • Include personalization
  • Decide on the colour scheme and style of graphics
  • Think about swiping, scrolling and pinching functionality
  • Install app analytics so you’ll see how users behave in the app
  • Decide how push notifications will be used in the onboarding process

Want to discuss your mobile app UX strategy? Contact Kumulos today and we’ll be happy to help you nail your app design strategy.

Build – save development time and hassle

When it comes to mobile app development strategy, this is probably the part where you already feel most comfortable. After all, you and your team build mobile apps for a living and are experts in mobile app development.

But, what is your build strategy?

At Kumulos, we take the complexity away from building and managing the server side of your app with our industry leading mBaaS.  And, we partner with a range of technology partners from email e.g. SendGrid & SMS e.g.Twilio to beacons and more.

Contact Kumulos today and we’ll be happy to tell you more about making mobile app development easier. 

Test – create a winning test strategy

Your quality assurance (QA) process can make or break your app. Your test team no doubt has it’s own strategy but make sure it includes all the essentials. You should especially ensure that they’ve tested the analytics to track future user behaviour.

  • Unit testing
  • Integration testing
  • System testing
  • Analytics testing
  • Push notification testing
  • User acceptance testing

With Kumulos crash reporting & API endpoint monitoring, not only is testing much easier, but you have peace of mind when the app launches that you’ll be the first to know if something crashes.  

Contact Kumulos today and we’ll be happy to give you a demo of Kumulos crash reporting and diagnostics.

Launch – perfect your mobile marketing strategy

When it comes to the app launch, not only do you need to think about the app store listings but also any app promotion including email marketing, social media marketing, website listings, adwords campaigns etc.  

Here are some things to think about for the app launch.

  • Package and distribute application to the app stores
  • Prepare an app promotion plan including social media, email marketing, adwords and more
  • Prepare a schedule of push notifications including onboarding
  • Gather customer feedback & reviews
  • Debug and release updates
  • Schedule ongoing QA and automated testing

Why it’s ok to launch an MVP

So long as you’ve plans for 1.1 & 1.2 releases, it’s ok to launch your Minimum Viable Product. Often you do not need a perfect version of your app to be released. So long as the MVP is tested and it’s functioning, there are a number of benefits that come associated with the development of an MVP. Let’s face it, most apps in the stores today have had many improvisations and many updates following user reviews and feedback.

What’s more, we know that the hard work really starts when an app first goes live. That’s why Kumulos offers Mobile App Optimization Services. We help app owners and their software development partners, understand how app performance can be improved and work with them, during the life of the app, to deliver the best possible commercial outcome.

Kumulos makes it even easier for you to launch the next release whether that’s 1.1, 1.2 or more.  With Kumulos, you can see both the technical and commercial performance of your app in one dashboard. But don’t just take our word for it, check out how NS804 uses Kumulos to measure app success.

Contact Kumulos today and we’ll be happy to chat about your mobile marketing strategy.

Optimize – ASO like a Pro to boost downloads

Firstly, here are some ASO tips

  • Use a descriptive title
  • Use the right keywords
  • Describe your app as best as you can
  • Use high quality screenshots
  • Add an app preview video demo
  • Pick the best category
  • Focus on app icon design
  • Encourage positive reviews
  • Use Analytics
  • Re-evaluate your ASO regularly

Kumulos gives you all of the data you need to be informed about the performance of your app. Having access to app analytics and reporting makes it easy to see at a glance how actual users are using the app.

Moreover, it makes it easy to come up with your app store optimization plan. We’ve produced a playbook which will give you all of the information you need to boost downloads and become a pro at ASO.

Becoming a pro at ASO is easy when you can see how the app ranks for different search terms against competitors…and over time. If you use a tool like Kumulos, you can compare the listing and performance in the Apple App Store and Google Play Store store side-by-side. Moreover, you can track recent reviews and create weekly or monthly ASO reports for your clients.

Contact Kumulos today and we’ll be happy to give you a demo of Kumulos ASO.

6 Steps to Mobile App Development Strategy

So there you go, the 6 steps you need to follow when you think about your next mobile app development strategy.

  • Discover – define those mobile app KPIs
  • Design – nail your UX strategy
  • Build – save development time and hassle
  • Test – create a winning test strategy
  • Launch –  perfect your mobile marketing strategy
  • Optimize – ASO like a pro to boost downloads

Take a free trial of Kumulos mobile app performance management platform today and see why it’s the only platform that allows you to manage the full lifecycle of an app – both commercial and technical. Kumulos is custom built for mobile app developers and will help you drive better outcomes for your clients. Why not arrange a demo and see for yourself? 

 

WWDC 2019: What app developers need to know

WWDC 2019

WWDC 2019 was keenly awaited by the Kumulos team. Every year, the Apple Worldwide Developers Conference (WWDC) gets a lot of attention. WWDC 2019 was no exception.

Tim Cook and the Apple team are giving us mobile folk a lot of new stuff to take in! From the SwiftUI framework to Mac Pro & Pro Display XDR, to iOS 13 with a dark mode & MacOS Catalina and an operating system for the iPad called iPadOS, there’s lots to get excited about.

But, if you’re a mobile app developer, what do you really need to know from WWDC 2019?

WWDC 2019: What app developers need to know

As we did for Google IO last month, the team at Kumulos mobile app performance management platform bring you everything you need to know about #WWDC19.

So, if you haven’t yet had time to watch WWDC 2019 keynote, let alone digest any of the tech blogs…here you go!

SwiftUI – fewer lines of code!

Apple announced a new framework for building interfaces for Swift apps. SwiftUI is a new framework to make coding on Apple’s coding language even faster. You can drag and drop content right into the preview of the app and begin building the code without any of the manual typing. It also automatically offers support for international languages that reads right to left.  You can even use this framework to build various Apple OS apps, from the Watch to TV to the iPad. It’ll automatically support features like screen rotation, and the newly introduced dark mode.

Note, SwiftUI, included with iOS13, limits which older versions you can target when using SwiftUI. This doesn’t mean Apple won’t update support but at this time it does mean there are limitations.

The Kumulos team particularly liked the sound of Declarative UI. You can describe how you want the user interface to look. Then, the framework deals with making the changes necessary to make the UI look as per your description. So, this saves the developer from some of the work!

This follows the style of Flutter, Google’s portable UI toolkit. In fact, the Kumulos team used Flutter to build the Kumulos Companion App. Kumulos Companion App – what’s that?

The companion app can be used to demonstrate the Kumulos push notification, geolocation and analytics features of the platform on your device, in real-time. Simply download the app from iTunes or GooglePlay and follow the instructions to pair your device with your Kumulos account.

ARKit 3 with RealityKit & Reality Composer

ARKit 3 is a new version of Apple’s augmented reality framework. It has support for motion capture and people occlusion.  People occlusion allows AR objects to render in front of or behind people in view, as demonstrated in an early build of Minecraft Earth, if you can recall that!  

This is exciting news for app developers building augmented reality apps.  As we covered in our Industrial Augmented Reality Comes of Age blog, AR technology is reaching a tipping point. Market forecasts estimate that the AR market is now annually worth $11.14bn rising to over $60bn annually by 2023.

iOS 13 – privacy updates, dark mode & more

iOS is getting a huge upgrade. The developer beta build is now live and the public beta build will ship in July, before everyone receives it in the fall. For mobile app developers, the key takeaways here are that app installs will be 50% smaller and updates should be around 60% smaller. Moreover, apps will launch twice as fast as before!  The interface updates include Dark Mode and a swipe-to-type keyboard. And, Siri Shortcuts comes built into iOS 13, allowing for more powerful shortcuts

Limit app location access to ‘just once’

Despite Apple saying “just once” location access is a small change, at Kumulos, we think it’s a big change in terms of one which will appeal to more privacy minded people.  This new, more granular location-access feature is just one of the privacy changes which caught our eye.

There are also changes to the sign in. So, if someone doesn’t want to share their email with every new app they install, there’s a solution! Apple has built a sign-in solution that lets you log in to a service using your Apple account. It authenticates with things like FaceID rather than a password. And wait for it, if you don’t want to share your true e-mail address with a service, Apple can generate a random, unique forwarding email just for that app.

Although “Sign In With Apple” didn’t get a lot of stage time at WWDC 2019, it’s a nice feature. Especially, again for those concerned about handing over sensitive information to third-parties.  With Apple’s new sign-in service, there’s literally one single tap and it’s done.

This is huge news for app developers that want to get people onboarded as fast as possible.

For developers, it’s also a nice way to encourage your clients to now include geotargeted push notifications in their app. 

Apps with third-party logins 

Developers need to be aware that Sign In with Apple will also be required if an app uses any sort of third party login service.  For example, if an app offers social logins or other third party options, they’ll have to offer Sign In With Apple as an additional option. E.g. developers using services like Google and Facebook third-party login will need to utilize this service. This was also acknowledged within the newly updated App Store Review Guidelines.

Related to this, Apple is taking steps to control certificates a lot more closely. For example, the new “Terms & Conditions” for developers partnering with the App Store mean developers will face much more proactive vetting. This vetting includes an individual review of apps deployed under the certificate. And, if Apple finds a particular app is not an appropriate use, the developer will be requested to withdraw the app.

One of our key takeaways from WWDC 2019 is that Apple is also going all-in to position itself as a privacy-first company.  This is something we also heard from Google at IO 2019.

BackgroundTasks

Worth noting for mobile app developers, Apple announced that you can use the BackgroundTasks framework to keep your app content up to date and run tasks requiring minutes to complete while your app is in the background.

Apple’s Real User Indicator

Also announced during the company’s Platforms State of the Union event, Apple announced that they’re building a new tool called Real User Indicator. This could cut down on the number of bots secretly signing up for new accounts with mobile, desktop, or web services. It will be designed to check for traits more consistent with bots than people. It then informs the app developer, so you can take further action to verify the authenticity of the new account.

iPad OS makes debut at WWDC 2019

The operating system that powers the iPad is now known as “iPadOS”. It brings faster switching between apps running on the iPad’s side-by-side slideover mode and many other enhancements such as being able to pin widgets to the homescreen.  Of note, Apple Pencil latency has been shaved from 20ms to a tiny 9ms!

What the Kumulos team found really interesting is how Apple is pushing the iPad as a serious competitor to desktops. How is it doing this? “Desktop-class browsing” in Safari means it’ll always try to default to a site’s desktop view rather than the mobile view. 

Of course all Kumulos SDKs are compatible so developers don’t have anything to worry about here!

Apple Watch Updates

The enhancements for WatchOS are going to make the Apple Watch even more useful without users having to use it along with their iPhone as often. Independent apps will run directly on the watch. This does away with the requirement for a companion iPhone app.  The watch will have a built-in App Store interface for purchasing and installing Watch apps through the Watch itself. Other enhancements include dedicated voice memo, audio streaming and built-in Shazam support.

There’s even a noise feature that detects the decibel level of your surrounding area. It will warn you when the nearby noise levels might be high enough to damage your hearing.

Hardware – New Mac Pro & Pro Display XDR

Developers around the globe will be keenly awaiting the new Mac Pro. It’s returning to it’s classic tower look and will ship later this year. It will have support for up to 28-core Intel Xeon processor and up to 1.5 terabytes of system memory. This all comes at a cost though with the base model with an 8-core Xeon with 32GB of memory and a 256GB SSD, starting at $5999.

The Mac Pro is getting an equally pricy new Pro Display. In fact, a 32-inch display, with a resolution of 6016×3384 (6k). Can you imagine just how great the Kumulos Analytics dashboard will look on there? We can’t wait! 

Mac OS Catalina

After macOS Sierra, High Sierra, and Mojave we now have macOS Catalina. The biggest new feature for macOS 10.15 is the addition of iPad app support. It’s a new way for developers to port their iPad apps over to the Mac. Developers will be able to use Xcode to target their iPad apps at macOS Catalina. In addition, iTunes is being split up and divided up into 3 new apps: Apple Music, Apple Podcasts, and Apple TV.

Anything else Apple announced at WWDC 2019?

We’ve summarized what we see as the most important announcements for mobile app developers.

But, there were a whole load more announcements – some of which are mainly of interest to consumers – TechCrunch has a nice summary if you want to learn more about console controllers for Apple TV, multi-user support for Apple TV,  AirPod, HomePod and CarPlay Updates etc.

About Kumulos

Kumulos Mobile App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimizationanalytics & reportingbackend hostingcrash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool.

It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo!

WWDC19 | 2019 Worldwide Developers Conference – What to expect?

WWDC19

WWDC19 will take place June 3 – June 7, 2019 and the mobile app performance team here at Kumulos can’t wait!  So, what do you think we can expect from #WWDC19?

Each year, we announce the key points and how WWDC announcements affect mobile app development agencies. This year is no exception.

WWDC19

Each year, Apple holds the Worldwide Developers Conference near its campus in California. It gives thousands of global developers a chance to meet up with Apple engineers. Moreover, they can attend workshops and software development sessions.

The keynote from Apple is always much anticipated.  Major announcements from Apple not only set the stage for the rest of the week but set the stage for many mobile app trends.

What to expect at WWDC19

This year, we’re definitely expecting to see new versions of iOS, macOS, watchOS and tvOS.

IOS 13

Apple will introduce iOS 13, the next-generation version of iOS. The update is set to include some pretty useful new features like Dark Mode which is finally coming in iOS 13, and other features like a new sleep mode that mutes incoming notifications and darkens the lock screen.

MACOS 10.15

The next-generation version of macOS, macOS 10.15, will be unveiled at WWDC. We’ve heard that macOS 10.15 could be renamed macOS Mammoth, with other rumoured options including macOS Monterey, macOS Rincon, and macOS Skyline. What will it be?

OTHER SOFTWARE RELEASES

Along with iOS 13 and macOS 10.15, Apple will unveil new versions of tvOS and watchOS. tvOS 13 is expected to be a minor update, but watchOS 6 will bring some exciting new features to the Apple Watch. App developers will need to take note!

For example, in watchOS 6, Apple has several major features planned that will overhaul the watchOS operating system. The Apple Watch is gaining its own App Store, so users can download apps right from their wrists for the first time. Now that’s cool!

MAC PRO

We’ve heard rumours to suggest that Apple is considering previewing the redesigned Mac Pro that’s in the works at WWDC. Will we see it?

ARE YOU GOING TO WWDC19?

If you were lucky enough to get WWDC19 tickets via the Apple lottery system, get in touch with us and let us know what your highlights are. Kumulos is a regular exhibitor and attendee of many industry events including APS Berlin, APS London, MWC Barcelona, MWC New Delhi, MWC Los Angeles, TNW Conference and more!

WHY WE’RE OBSESSED WITH #WWDC19 NEWS

We eat, sleep and breathe mobile apps. Kumulos mobile app performance management platform is trusted by thousands of mobile app developers across the globe.  Kumulos is the system that helps you, and your clients, deliver success from mobile apps. What’s more, we help you deliver recurring revenue services that grow your business!

Kumulos is the most comprehensive mobile app performance management platform for mobile app development agencies with Push Notifications, App Store Optimization, App Analytics, Crash Reporting & Diagnostics, Document Sharing, Collaboration & Content Editing, all in one place. Did you know, Kumulos mobile app analytics was a finalist for Best Mobile Analytics at App Growth Awards 2018, Berlin. Moreover, our Push Notifications feature has been named a top Push Notifications service by Mobile App Daily, Business of Apps and The Tool.

FREE TRIAL OF KUMULOS MOBILE APM PLATFORM

Sign up for a free trial ahead of #MWC19. See why thousands of mobile app development agencies are already using Kumulos to grow their business. Then, contact us to arrange a demo.

Steps to create a top mobile app | NS804 guest blog

steps to create a top mobile app

As a mobile app developer you create top apps all the time. But, do you ever come across prospect clients who want to create an app, but appear to have no idea where to start? That’s okay! You can help them as long as you have a roadmap to guide you.

Our friends at NS804  have outlined the necessary steps which you could share with your prospective clients. So grab a coffee. Take a moment to think who could benefit from these steps to creating a top mobile app.

The steps to creating a top mobile app

Naturally, just like any idea or business venture, the first step to create a top mobile app is:

Ideation

Whether a mobile app idea comes from inspiration from daily life, or from finding a need due to market research, or even because your business needs an app; the strength of an idea isn’t based off of color schemes, names, or packing in trending feature sets to impress investors.

It’s all about how well your app helps solve the pain point your intended users face. It doesn’t matter what your app does, or what type of app it is – your app’s value will be judged by the solution it provides.

Gaming apps solve boredom, fitness apps help solve either lack of motivation or help keep track of goals, navigation apps help users find their way, banking apps help users answer the important questions like “Do I have enough money in my checking account for this coffee?”

You get the idea.

At this point, don’t sweat the small stuff – don’t even worry about what your app will look like. Only focus on the solution it can provide, and the most logical and practical way to facilitate that solution.

Market research

If you didn’t initially start with this step to create a top mobile app, you’ll want to do it now. You don’t even need a prototype of your app by this point – all that you need is your idea. Take that idea, and bring it to your target market. Talk with them about what they want. Go to networking events, conventions, local businesses, check out blogs, google “your idea + problems,” and most importantly, research your competition.

There’s 2 million apps on the App Store, and 2.6 million on Google Play – mathematically, it’s pretty likely someone has built an app that at least touches on the basis of your idea.

Your job isn’t to come up with an original idea – it’s coming up with the most optimal solution to that idea. If you’re worried about originality, don’t be – Homer’s The Iliad and The Odyssey covered every narrative trope imaginable – writers today just come up with ways to repackage those ideas.

Uber wasn’t an original idea – people had been flagging down taxis for a hundred years by the time Uber came along. When you boil Uber down to its core idea, all that it is is replacing a hand wave with an app – everything else is secondary. Instagram didn’t invent filters, it just made it easier to use filters to make your photos look better.

When you’re researching your competition, pay close attention to three things:

  • The UI/UX
  • The features it uses to solve the problem
  • The app’s ASO

Take from those three things the aspects you do like, and keep them. Replace what you don’t like with your own spin on things. Then, come up with how you can create a unique package for your branding. Remember – your idea, and even the features used to facilitate your idea, don’t need to be original. If you’re making an app that requires GPS and mapping, you’re inevitably going to implement location services during development – coding languages (and the methods for building app functionalities) were designed to be systematic and logical – not unique.

One more important aspect concerning market research – this is when you’ll want to decide what platform(s) you’ll use to build your app. Knowing which platform, Android, or iOS, or both,  you’re building for will dictate every following step in the process of creating an app.

More about deciding which platform is best for your app:

Gather your resources

For your client, this means finalizing the concept and the market research, and then finding a developer. Once they’ve settled on you, as their developer, it’s the app developer’s responsibility to determine the app’s feature set and the SDKs and APIs it utilizes to achieve the desired functionality.

Your feature set will be based upon user stories. User stories are detailed, step-by-step use cases of what a user will do during a session in your app in order to accomplish solving your pain point.

This is when it’s time to start planning out the design of the app.

App design usually begins with wireframes and color options (usually starting with the home screen and moving on from there), as well as planning out the UX of the main functionalities your app provides. Think of the inverted pyramid – start with the overarching themes, and slowly work your way down to the nitty gritty details. If your app has graphics, this is the step you’ll implement those – anything visual that your app requires should be complete before coding begins (if your app requires heavy backend infrastructure, start building that out as soon as possible).

From these designs, you can build out a prototype, which is actually much easier than you’d expect, via help from different prototyping applications:

  • InVision
  • Balsamiq
  • Adobe XD
  • proto.io
  • Axure
  • Justinmind
  • Fluidui
  • Lucidchart

Once you’ve signed off on a prototype, the development team can get down to actually building your app. A good developer will be able to take the plan and run with it from there – they’ll obviously check in to provide you with updates, and to make sure you’re happy with what they’re producing, but they won’t be asking you technical questions – that’s why you hired them, after all.

Testing

This step to creating a top mobile app begins after the first line of code of your app is implemented, and after that, testing never ends. It might sound disheartening, but that’s the nature of the beast.

To efficiently test, lay out every step of your user stories (which you and your development team came up with in the previous step) in a spreadsheet, and identify the features that aren’t working properly. Take the time to make sure your app feels smooth and attentive to inputs as well. Users are likely to abandon slow apps in favor of faster ones. Crash reporting and API Endpoint Monitoring is an essential.

Record every bug you discover while testing. Fix the issues, and test again. Repeat this step until testing is complete.

Then, it’s time for testing round two… beta testing!

Beta testing will open up your app to a small segment of the public – one that you, or a marketing agency will find. The purpose of a beta test is to increase the likelihood of catching bugs due to increased entropy. Beta testers, while not as detail oriented as a dedicated internal testing team, will use your app in the way they expect it to work – not the use case you have imagined. You’ll find out during this step if the two align, and iron out the kinks if they don’t.

Beta tests are important for another reason – it opens up your app to more devices and usage environments. As NS804 say, your app needs to work the same in a cornfield as it does on the subway! The text and font you used in your app may be legible in an office environment, but the sun’s glare might make it difficult to read. These are the kinds of details beta testing will pick up on, and improve upon.

ASO

Before you launch your app, you’ll want to plan out your ASO. There are two fronts to your ASO campaign: user acquisition, and user retention, in that order. These can be broken down into sub-categories:

User acquisition:

  • Keywords
  • The app’s build and compatibility
  • The app’s actual page on the App Store (you can think of this as your app’s storefront)

User retention:

  • User reviews and ratings
  • Time users actually engage with the app
  • In-app purchases (if applicable)

Keywords are the bread-and-butter of any ASO campaign. The App Store’s search option functions in largely the same manner as a search engine like Google: users input a phrase or word, and the App Store displays apps based upon relevance and ranking.

Keywords are the foundation from which to build your ASO efforts, and effectively implementing them is crucial to your app’s success on the App Store. The most important steps you can take to ensure your keywords are working for you is to:

Know your competition and start with 2-3 keywords (as your campaign matures, consider utilizing up to five main keywords)

Launch

Congratulations! You’re almost there. The next steps are publishing your app, which will mean different things depending on what platform you want to release on. Both the App Store and Google Play have different approval processes and standards for apps to pass before they can be published, as well as publishing fees.

Apple has strict guidelines that must be met for your app to be approved – Android does not.

To publish an App on the App Store, you must pay a yearly fee of $99, and Apple takes 30% of profits from downloads (that 30% is only applied to paid app and in-app purchases). In order to publish to Google Play, you must pay a one-time fee of $25, and Android also takes 30% of profits from paid an in-app purchases.

Update

As soon as your app is launched, you’ll want to start analyzing your user data. In order to do this, you’ll need to find an app analytics platform. This is a very detailed and intricate process, so for accessibility, we won’t include that information on this particular blog – but you can find all the information you need about measuring analytics from us at Kumulos.

Based off of your analytics, user reviews, and user ratings, you’ll want to start coming up with ideas for how to enhance your app. From here, you’ll begin again at step one: ideation.

About NS804

Founded in 2012, NS804 is a mobile app developer for start-ups, entrepreneurs, idea people, and businesses. The team strive to help clients capitalize on the mobile revolution by bringing their ideas to the app marketplace, or strengthening their internal business structure via app integration.

About Kumulos Mobile APM Platform

Kumulos App Performance Management platform comes with a comprehensive range of services covering the entire life cycle of the app. Its 5 integrated services include app store optimizationanalytics & reportingbackend hostingcrash reporting & endpoint monitoring and its award winning push notifications service, which received awards from Business of Apps, Mobile App Daily and The Tool. It provides a management console that delivers comprehensive visibility on how the app is performing technically and commercially. It’s easy to setup and there’s no SDK required.

Start monitoring now by signing up for a free trial or book a demo!