Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and…
Long gone are the days of infatuation with quick wins and endless growth hacking to overcome challenges. Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your travel app in…
Increasing competition, a new wave in innovation, and increasingly clever ways to reach your customers – finding a new audience for your app in 2022 is more challenging than ever. And if the last couple of years have shown us…
A push notification offering me 10% off an item in-store that I’ve been eyeing up online; an email suggesting a few “frequently bought together” items that’ll look very nice with that jacket I bought via an app last week; an…
Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we’re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through…
If you ask anyone what’s made the last 12 months a stand-out year, they’re unlikely to scream, ‘Why, the incredible advances in technology!”. That said, whilst we’ll all have our ‘moments to remember’ when we think about 2021, there have…
Since time immemorial, mobile- and the rest! – marketers drove their campaigns with third-party cookies that collected data from their apps and websites … and for a long, long time, that’s just ‘how things were’ – it worked, and it…
If you were to take a sneaky peak at the average traveler’s smartphone, chances are that you’d find several travel and hotel loyalty apps lurking around onscreen. From Sandals to Criton, AmericanAirlines to Hotels.com, every major travel and hospitality brand…
After nearly two years of a global pandemic, the shift to a digital lifestyle powered growth in mobile app use at a rate that we’ve never seen before. Food, shopping, entertainment, health & fitness – if we could do it…
When was the last time you got a push notification that wasn’t relevant? Or one that you’ve already received a dozen times but not acted on? Maybe the messages you get are a mixed bag, a hit and miss hotch-potch…
