In-house or agency expertise, whichever route you take for your next mobile app development project, there’s one thing crucial to a successful outcome – the mobile app development framework you choose to build the app. Like a framework for pretty…
Thinking about where your focus should be when it comes to increasing sales across your digital estate? Then it’s worth remembering that the gap between mobile app usage and mobile website usage continues to widen … A significant number of…
This week, Apple announced the launch date for their latest iOS release – 26th April. Apple have added some new features in iOS 14.5, responding to the COVID pandemic by ensuring users who want to unlock their phone whilst wearing…
During 2020, mobile technology has proven essential to multiple business sectors. The benefits of mobile devices have been elevated with the challenges of COVID-19. We have relied on them for both convenience and safety. They have ensured we reduced contact…
For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app users. Push notifications have always been the most effective way to gain interest in your app personal messages…
To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals and then use the technology effectively. In this article we cover the 5 big things you need to consider to…
Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to keep users engaged and boost your chances of retaining them long term. For businesses that have physical locations or where…
Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have brought to the table for the rest of 2020. The main talking point from everyone post-event and the first question…
For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to app users. 77% of Apple devices less than four years old use iOS 13, so Apple believes all apps on…
Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the title). These two go hand-in-hand, so you’re going to need to think of a way to boost both to reap…
