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Mark Petrie

WWDC21: Privacy and Personalization

WWDC21 Keynote

WWDC21 is now underway and top of Monday’s opening keynote, Apple’s Craig Federighi (SVP, Software Engineering) gave us a glimpse of what’s coming in iOS15. The good news for users and potentially bad news for (some) brands and advertisers is…

APNs Legacy Binary Protocol

APNs Legacy Binary Protocol

After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send push notifications to iOS devices. If you have an app in the App Store with push notification capability or an…

Google Play Store Algorithm

Google play store algorithm for recommendations

A recent update to the Google Play Store algorithm used to recommend apps means that what happens after someone has downloaded and installed your app is as important as how they found it. Crash rates, retention and engagement are now…