You’d think that with its great climate, cool ocean breezes and soft, sandy beaches, it’d be tough to think about app development when you’re in Florida. But you’d be wrong. The southernmost state in the US of A is home to some of the biggest and most innovative companies in the industry. From AI to chatbots to AR/VR, IoT and, of course, mobile apps, just about any type of development you need can be handled in the Sunshine State.
So, without, further ado, then, Kumulos is here to bring you our picks for the Top Florida Mobile Software Developers for 2018. Grab an orange juice and let’s go!
With more than 17 years of experience under their belt, SDSol Technologies prides themselves on being more than just a software development shop – they’d rather be known by their longstanding reputation as the best technology consultants in South Florida. As they say at SDSol, they don’t just launch apps, they launch businesses. From concept-to-delivery, SDSol determines the best solution for your company. They’ve developed technology that has led to several Venture Capitalist acquisitions in the eight to nine figure range. Many of their clients have been with SDSol for over a decade, and some even become partners. SDSol has been serving Miami, Ft. Lauderdale, and all of South Florida for over 17 years.
Through the lifecycle of every project, TEEPS considers the best way to build a piece of software that meets the highest standards of design and development. With a strong consideration of business goals, a talented team of creators, and thorough knowledge of their craft, TEEPS produces mobile applications that serve a purpose and are enjoyable to use. As an Agile shop with a client-centric approach, TEEPS keeps the client in sync with every step of the development process, driving the vision as they tailor a mobile app to meet specific business needs and creative goals. They believe in strong, regular communication and work with each client to fully develop their ideas into rock-solid and functional tools that people want to use.
Mercury Development has been creating apps for iOS, OS X, Android and Windows platforms since 1999. Yes, before the Turn of the Century, if you can believe it. Their very first app was for the Palm Pilot (for those of you out there who can remember that far back). But don’t get the mistaken idea that Mercury Development is living in the past. In addition to mobile app development, they’re also developing for AR/VR, BLE, bots, IoT and wearable tech including keypads, smart key fobs, fitness trackers and more.
At Hashrocket, they have a passion for turning ideas into reality. Their world-class team is fluent in Ruby on Rails, Elixir, React, React Native, iOS, and Android, and they’re ready to design, build, and train so your product is rock-solid and user-friendly. In addition to mobile app development, they can help with just about every phase of your project, from strategy and requirements gathering, design and development, to training and process consulting.
Atmosphere Apps is on a mission: to collaborate with organizations to create innovative products that help professionals work better.
Atmosphere knows that the app’s functionality and beauty are key to gaining and retaining your users and that user experience is at the root of both. They consider your business goals and the needs of your audience, which allows them to accommodate the way that your audience interacts with the app. Their team of designers will take the lead and provide high-fidelity, interactive prototypes that promote engaging user experiences and are customized for both iOS and Android
Their built-in custom framework integrations allow Atmosphere to concentrate on the core business logic that is critical to your app’s success. They can handle your CMS integration, consumer integration, push notifications, storage, security, mobile payments, GPS, analytics, and virtually any other specification. Atmosphere also offers bolt on services like App Store Optimization and App Usage Analytics.
When the Apple iOS and Google Android operating systems were launched nearly a decade ago, Haneke Design made a significant decision to make native mobile app design and development core to their solution set. Since then, they’ve continued to collaborate with startups and enterprises to successfully integrate mobile applications into their business for marketing, product, and internal initiatives. With Haneke, there is no such thing as a final product. Users today expect their app to have constant updates and improvements to better meet their needs. You need a roadmap of feature releases and a partner that can execute it quickly. Haneke design and develop that roadmap with their customers and – as their website says – they move really, really fast.
Far from being just a mobile app development shop, Concepta also creates intelligent solutions to solve complex problems. With their machine learning expertise, they can build chatbots and other AI applications that produce real business benefits. Looking for custom programming? Concepta can handle that too, from custom APIs to applications designed to sync your business. Concepta brings high-level experience to sophisticated mobile applications for every type of device.
Echo’s primary business is mobile application development. They design mobile apps with a fearless approach to what can be created. Whether it’s a new concept and you need Echo to help your business understand what’s achievable, or a salvage project to make improvements to an existing mobile app from a previous team, Echo delivers mobile innovation, on-time and on-budget. Echo’s development team has worked on over 100 iOS and Android apps for clients ranging from Fortune 500 companies to small business worldwide.
Besides mobile apps, Echo has experience in developing artificial intelligence engines, VR/AR, chat bots and conversational design platforms. No matter what you’re building, Echo is there to help you design something amazing together.
From idea, through app store deployment, to continuous improvement, Leale Solutions create impactful user experiences through creative UX and UI design processes. Leale focus on your envisioned customer’s experience. They then build these quality experiences through a series of processes and tools designed to produce optimal results.
Want to develop apps for multiple platforms? Leale is a Premier Xamarin Partner. Using Xamarin enables them to produce a smaller code base footprint with no degradation in results. Producing native mobile apps with platform-specific look and feel is critical and Xamarin facilitates this requirement. Leale is then able to use the shared code base capabilities in Xamarin to save time and money by writing code once and reusing it for Android, iOS and Windows Phone apps.
So those are our picks for Florida Mobile Software Developers. What did you think? Did we miss any of the major players? Any up and comers that we should be aware of? Feel free to reach out to us on social media or leave a comment below. You never know who’s going to turn up in our list for next year.
Ahhh, the mobile app RFP. How many of these have you seen over your app development career? For most of us, deciding to bid on a mobile app RFP is a complex question of calculating the project’s scope versus the budget, then dividing by the timeline, consulting your staff’s throughput and then finally deciding whether it’ll be worth it.
If yes, you put in your bid, if not, the RFP goes into the trash.
The thing is, nowadays, successful app development companies do more than just build apps – they’re offering a complete mobile application performance management package with services like app store optimization, analytics, crash reporting, push notifications and more. So, the next time you get an RFP that might ALMOST be worth your time, instead of tossing it, use it as an opportunity to suggest the addition of services that the client might not have even thought about.
With that in mind, here’s five questions to ask when you see your next mobile app RFP.
WHAT EXACTLY DO THEY WANT FROM THEIR DATA?
Sounds simple, right? Sure, in the RFP your client might be using buzzwords like synergy and storytelling and disrupting, but what exactly what type of data services are they looking for from your mobile development firm? Do they need database connectivity? If so, how much? What about APIs? Can they use standard development APIs or will you need to write custom ones? If all of this is above and beyond what you can provide at your company, think about finding an mBaaS that you can tie in to your development process. A great mBaaS provider is going to give you complete control over your data as well as offering services like OAuth security model implementation, capacity planning, system upgrades, OS patching, maintenance windows and the like all wrapped up in a highly scalable platform.
WHAT HAPPENS WHEN THE APP IS DONE?
Is this app a one-off build, or does your client want you on board for updates and maintenance? If your client wants you to maintain the app, for how long? A typical RFP might include three to six months of updates, but you might want to sell your client on a longer-term plan. Don’t forget – it’s not just apps that get updated, but operating systems as well. Is that latest Android update going to totally hose your client’s app? Offer them an add on service like crash reporting so you can immediately pinpoint the causes of app crashes and get them fixed quickly. Then you’ll look like a hero. Even better, let your client know that your crash reporting integrates with popular productivity platforms like Slack, Jira and Trello. And what about app analytics? Active users, app downloads, user retention, session analysis, breakdown by device – are these statistics that your client is going to care about, or are they even aware that this is something you can report for them?
HOW ARE YOU KEEPING USERS UPDATED?
Did you know that sending users push notifications can increase app engagement by as much as 88%? Take a look through your client’s RFP and see if adding push notification capabilities is something that they might be interested in. Maybe it’s something they haven’t even thought about. If you have been put off by prices, the push notification market has grown increasingly competitive. But, we can hear you say, you’re already going to be maintaining their app, who has time to deal with push messaging? Alright, then what about letting clients send THEIR OWN push messages. Aha! In that case, when you’re shopping for a push service, one feature you’ll want is a dashboard or interface that gives users the ability to send their own push notifications – including emojis, badges, deep linking and more.Other features you’ll want to have in a push notification service for laser targeted marketing are segmentation and geofencing.
WHAT HAPPENS IN THE APP STORE?
Once the app is done and in the app stores, is that the end of your relationship? Is your customer even aware of the recent changes to both the Google and Apple app stores that penalize out of date apps? If not, let them know. And, while you’re doing that, use this as an opportunity to sell them on the benefits of App Store Optimization. Keeping up with app store keywords, uploading app videos, adding the right screenshots, responding to reviews and keeping an eye on the competition is an important part of keeping an app at the top of the download lists.
DO YOU WANT MONTHLY REPORTS?
And, lastly, wrap up all these awesome mobile application performance management services you’re offering to your client in a custom report (branded as yours, of course). App downloads, installs, crash reports – all delivered in a comprehensive, easy to understand, well laid out PDF. Let your client know that this is something they can include in their RFP and give them the peace of mind knowing that, if they decide to go with your company, they’ll be confident in knowing that they’re getting exactly what they’re paying for. Both of you will rest easier and your client will see this as a sign of your professionalism and recommend you to other clients.
WHAT QUESTIONS DO YOU ASK WHEN YOU SEE A MOBILE APP RFP?
RFPs have been around with us and they’ll be around for much longer. It’s always a delicate balancing act to find the right projects for your company that will both be a challenge to work on as well as being profitable. But by asking these five questions when you see your next RFP, you might be able to unlock some additional value for your company, as well as winning over more clients and locking in recurring work far into the future. And if you see a question that you always ask about your RFPs, feel free to leave a comment below or reach out to us on social media.
And if you’re not offering a complete mobile Application Performance Management package to your clients and think it might be a great way to add services to a client’s RFP – why not drop us a line? We won’t toss your RFP to us into the trash. Promise.
To put it succinctly: there are a lot of apps out there. How many? According to our pals over at Business of Apps, as of 2017, the Apple App Store contained over two million apps, while the Google Play Store hosted a little over three million. Like we were saying – a lot.
So when it comes to developing apps for a client, how are you going to get their app noticed once it’s out and into the stores? That’s where App Store Optimisation comes in. An equal combination of art and science, App Store Optimization is the process of carefully balancing app store keywords, tweaking app meta descriptions, adding screenshots, and monitoring user reviews to ensure that an app appears at the top of the listings in the Google and Apple app stores. The ASO process has become so highly developed since the launch of the app stores, that entire businesses have sprung up to ensuring that apps are found. To aid them in this task, these agencies use a combination of available app store optimization tools, as well as proprietary algorithms, to get their clients apps to rank.
In the spirit of some of our previous posts on ranking the best mobile app agencies across the globe, we thought we’d turn our attention to the ASO business and let you know our picks for some of the Best App Store Optimisation Agencies for 2018. Our list is by no means comprehensive and it’s our first stab at this type of column, so have a read and be sure to leave a comment below if you think there’s an ASO Agency that we missed!
Now, with that being said, in no particular order, here are some of our picks:
Founded by Rodrigo Castro and Bruno Felix in Brazil, RankMyApp has gone on a quest for global domination with hundreds of apps in countries all across the world. RankMyApp uses a bespoke algorithm to monitor the keywords you already use, as well as suggesting new ones. In 2017, RankMyApp was named as one of the 34 Latin-X startups to watch by CIO magazine. They’re also heavily involved with the local development community with the Mobile Marketing Brazil event, which brings together experts like Google, Facebook and Twitter from around the mobile marketing world. If you’re looking to kick a few tires before you buy, they offers a free app analysis that shows how they can help with the ASO of your app.
Here’s a glimpse of RankMyApp giving a presentation to the MBA class at NYU.
TheTool prides itself on being the App Store Optimization tool for everyone – developers, marketers, publishers, and agencies. Their slick and well designed platform gives users quick and easy metrics on statistics like organic and non-organic installs, keyword rankings and intelligence, Top Charts rankings, user ratings (feedback), conversion rate, revenue and much more. And if you don’t believe it, TheTool offers a free 14 day trial so you can try before you buy. The other cool thing about TheTool is that they even have their own app so you can check your ASO on the go!
Here’s the team from TheTool in action at the 2017 App Promotion Summit in Berlin:
Founded by Rory Mundie in 2013, Redbox Mobile is all about simplicity. They remove unnecessary steps so your app gets listed in the app store and soars to the top of the rankings in the least amount of time. The ASO industry is constantly changing and so is Redbox – they constantly strive to bring new and innovative techniques to stay at the top of the ASO game. One of their latest innovations is the BlackBox platform, an automated Apple Store Search Ad tool.
Here’s Redbox honcho Rory Mundie speaking at the launch of the Blackbox tool:
ASOApp uses a special combination of proprietary tools and optimization strategies to get their clients to the top of the app store rankings. In fact, their clients see an average of 30-50% increase in organic installs. ASOApp also offers other app marketing strategies, like setting KPIs, recommending technology partners, market sizing, trend forecasting, and helping their clients build a retention strategy to keep users coming back to their apps.
PickASO was one of the first ASO agencies in Spain, first founded back in 2013. Since then, they haven’t stopped growing and now service clients all over the gobe. In addition to ASO, they also offer services including user acquistion, app content marketing, app marketing and product strategy.
Here’s some of PickASO in action at the Applause 2017 Mobile Growth Congress in Barcelona:
Yodel Mobile was one of the first agencies to dip into the app world, having first started way back in 2007. They work with brands and apps to build deep relationships with users. Yodel’s unique offering is their Fit to Market mobile marketing program, which groups app success goals into four key areas: ASO, Searchability, mCRM and Analytics.
Yodel is also supportive of the entire mobile community, offering a free video series on their YouTube Channel to teach the basics of Mobile Marketing.
A truly global agency, with offices in Tel Aviv, San Francisco and New York, Moburst was founded in 2014 by Gilad Bechar and Lior Eldan with an eye to connecting mobile companies with users. To that end, Moburst has developed a couple of proprietary tech platforms – the Proprietary Engine and the Research Aggrivator – to help supercharge their ASO strategies for their clients. The Research Aggrivator complies data from all the leading ASO tools and monitors both Google Play and Apple App Store algorithms daily to detect andy change in trends, while the Proprietary Engine monitors keywords and phrases and offers suggestions for achieving the best ASO indexing. In addition to ASO, Moburst also offers app development and marketing services
Here’s the Moburst team in action with some tips on getting users to approve push notifications:
When you hire Appsposure to help with ASO, they’re in it for the long run. To quote a line from The Graduate, with Apposure, it’s one word: “Keywords.” Their goal is to get your app keywords to rank higher, which in turn improves the visibiltiy of your app in the app stores, which leads to more downloads. After launch, Appsposure then monitors and tweaks app store keywords and listings to continuously improve downloads and app exposure. But Appsposure doesn’t just stop at ASO, they also offer services like icon design, screenshot design, localization, paid ads management, public relations and more.
So that’s our roundup of the Best App Store Optimization Agencies for 2018. In the end, though, we all know that “best” is relative. Some of the above ASO agencies are better suited for developers and smaller clients who want to get their hands dirty with the ins and outs of ASO, while others are better for enterprise level businesses that need to get their apps out in the stores and ranked quickly. In the end, you’ll have to look at what each agency offers and determine which makes the best fit. It’s worth a reminder that two of the agencies we profiled, TheTool and RankMyApp, both offer a free preview of their services, which might make decisions easier.
But that’s enough of what we have to say – what about you? Who’s your pick for Best App Store Optimization Agency? Feel free to leave a comment below.
The world of app development moves at a lightning pace. Take too long writing an app and you could soon be beaten to the marketplace by the newest app developer on the block (who’s probably 10 years old). Or, in the case of an internal app for an enterprise, entire workflows could come to a grinding halt while a team of developers work out the newest UI bugs. Who has time for that? This is why we have reviewed what we see as the best low code app development platforms for building mobile apps.
Picking from the best low code app development platforms may make your life easier. They make it simple to integrate with existing enterprise environments without developers having to write their own APIs or integrations. Database connections, user verification, directory services and more all bundled up into handy to use libraries. Simply drag, drop and you’re done. Many low code platforms even come with Google and iTunes app store integration, so you can immediately submit new versions of your app to the stores and get them out the door.
So which of the many low code app development platforms is best for your need? It depends – some of these platforms work best at the enterprise level with powerful built in integrations, some make it easy to quickly get a MVP out the door and some have their strengths in mobile and POS applications. So we’ve tried to create a comprehensive list, with what we saw as the strengths of each of these platforms.
But enough talk, let’s take a look at the industry leaders and some of our picks for the best low code platforms for building apps out there in the marketplace.
We could list dozens of reasons—hundreds, even— to choose App Press, but we get that you’re busy. So we’ve narrowed it down. Here are the 3 most important things you should know: App Press has been in your shoes, has experience you can count on, and is obsessed with technology. What makes App Press really stand out is their ability to keep abreast of the latest technologies and emerging trends, rather than building their platform on technology that is ten years old and approaching obsolescence. To that end, App Press offers an easy to use, low code platform for users looking to create, deploy and manage apps, without writing a single line of code. Their web-based platform can build native apps for both iOS and Android devices. In addition, developers can also use the App Press platform to publish their apps as well. Apps can be published directly to users, for example, as in a corporate environment, or can be submitted to both the Google Play and Apple App stores through the App Press dashboard with the click of a mouse. Looking for app analytics? No problem. App Press offers an easy, one step integration with Google Analytics.
Here’s a short demo of the App Press tool in action.
PRICING: App Press pricing varies. Single app creation starts at $900/year for a DIY app and goes up to $1,819/year to upgrade and overhaul your existing app. App Press also does app prototyping and custom app creation.
PRICING: Alpha Software pricing starts at $995/year for a one developer, build only, license up to $4995/year for a one developer, build and deploy license. They offer custom pricing for unlimited developer packages, partners/resellers, non-profits and commercial applications for resale.
Simplicité (pronounced simplicit-hey – they’re French!) is a low-code platform that allows users to create business applications easily and quickly – up to 10x faster than standard development cycles. That’s because with Simplicité, development is done via a visual modeller. Developers build data relationships with the click of a mouse or can choose from one of the many built-in templates to get started quickly. Simplicité makes it – ahem, simple – to find solutions without reinventing the wheel. Once the Simplicité platform is hosted on the PaaS or IaaS server, everything is done online. There’s no need to install heavy clients, .as long as you have a web browser it all works seamlessly. And because everything is in the cloud – you’ll always be developing with the latest version of the platform Simplicité exposes all its parameters, rules and business processes directly via the layers of APIs natively present in the platform. As a developer, you’re, of course, concerned about security – so is Simplicité – which is why it supports OAuth2, SAML, SSO, SSL, LDAP and thousands of security APIs by default.
PRICING: Simplicité pricing starts with a free, one month trial of its software, good for up to five users. After that, the charge is €20/month per user, with a minimum of 10 users. They also offer custom prices on-premise and bespoke versions of their software.
Cotham Technologies believes that app development should be easier, faster and smarter and through this ethos are transforming and shaping the way apps are created. Their innovative, patent-filed FloFrame technology suite includes FloPro, a no-code integrated development environment (IDE). FloPro allows organisations to design frictionless user interfaces and experiences (UI/UX) enabling the delivery of smart native mobile solutions at speed and lower costs of ownership. For organisations in the business of developing apps the FloPro platform enables significant acceleration in the development life cycle process – from ideation to app store implementation. Cotham’s FloFlame platform is powered by their patented FloCore™ engine and developers can use it to write once and deploy a single FloFrame solution across multiple platforms (iOS and Android) and multiple smart devices (phones, tablets, wearables, Smart TV). Looking for integration at the back end? No problem. With FloFrame’s box architecture, apps can connect to applications, social media, databases, filestores, and IoT Devices (either on premise or in the cloud). FloFrame supports end to end app lifecycle management from ideation/concept to solution delivery. No more juggling development tools for different platforms. With FloFrame, you can create, integrate, and modify at breakthrough speed. And when it comes time to deploy, FloFrame includes a simple one click app store upload.
Here’s a quick runthrough of their patented technology.
PRICING: Contact Cotham to schedule a one on one demo of their software.
For the last 20 years, Xojo has been enabling ordinary people to build extraordinary things with software. App development doesn’t have to be complicated and it shouldn’t have a huge learning curve, requiring an understanding of multiple programming languages and low level details of each operating system. Xojo is a cross-platform development tool for creating apps for the desktop (macOS, Windows, Linux), mobile, web and Raspberry Pi. It’s modern, object-oriented and powerful, but also easy to learn – attributes rarely found together in one tool. Xojo lets you be ultra-productive, so you can develop your app about 10 times faster than with other tools. Development with Xojo is straight-forward – you drag and drop your user interface controls and use one simple programming language to implement your app’s functionality. The compiled applications are completely native to each platform and very secure. With 335,000 users worldwide and counting, Xojo is perfect for every level of developer – from hobbyist and citizen developers to professionals and beyond.
The best part? Guess what language Xojo was written in? Yep. Xojo.
Here’s Xojo in a nutshell.
PRICING: Xojo offers simple pricing, with no royalties or other fees. Desktop app development packages start at $299/year, up to $699 year for a deskop and iOS app package. You can also purchase development packages for individual apps which range from $99 to $299/year.
What was our favorite part of Omnis? The debugger. We’ve seen a few debuggers in our time, and we’ve concluded that Omnis has one of the best debuggers out there – debug code at any time, even during runtime, and then to edit it during debugging. What more could you ask for?
Here’s a sample of the Omnis debugger in action.
PRICING: No pricing information on the Omnis site, but they do offer a free trial version download of their studio software.
If you want a customer-facing app for a coffee shop, bar, pub or restaurant, then Pepper’s solution is the clear winner. Their white-label, cross-platform mobile app development tool is dedicated to the needs of the restaurant and hospitality sector, enabling rapid creation and ongoing DIY management of own-brand mobile apps or the enhancement of existing apps by consuming Pepper’s APIs / SDKs. Pepper provides a true end-to-end solution built on years spent really understanding and aligning to this sector’s unique needs and challenges. Merchants using Pepper can activate any of the following features: location discovery, ordering, payments, loyalty, mobile marketing automation, data insight / analytics, customer service personalisation and the ability to connect into merchants wider tech ecosystem e.g. to their point of sale, CRM or business intelligence software. Many templated app builder solutions are having their apps removed or rejected from iTunes, while Paper enables high quality cross platform apps (both Android and iOS) that are held up as models of UX and UI excellence.
PRICING: As Pepper says on their website, the daily cost of using Pepper is less than a coffee with a butter croissant. Prices vary, with a one time setup fee, depending on the number of venues and then a low monthly subscription charge. Merchants can hire Pepper to build an app on a managed service basis, or agencies/in-house IT teams can use Pepper APIs/SDK to enhance an existing app.
Here’s a short introduction to how Servoy works:
PRICING: Servoy pricing comes in three tiers: Community, Enterprise and ISV. The Community version is free for up to five users, the Enterprise version for unlimited users costs $249/month and the ISV version, with built in “Appsurance” support starts at $2500/month.
Agilepoint NX allows developers to quickly build anything from simple eforms and workflows to complex, multi-tenant SaaS apps, IoT apps, and composite LOB systems – all without writing code. When it comes to deployment, Agilepoint more than lvies up to its name. Agilepoint NX can be hosted on your own on-premises server, functioning as a regular SaaS deployment but keeping your data safe within your firewall. You can also host Agilepoint NX in a private or public cloud. No matter which deployment you choose, you can build, deploy, manage, and monitor all your AgilePoint apps from one integrated portal. Services contained inside Agilepoint NX include an application services layer, a database layer and a web-based application development UI for building apps. The platform contains more than sixty controls (including Telerik) with a simple configuration.
Here’s a quick step through the Agilepoint NX interface.
PRICING: AgilePoint has a detailed pricing structure – starting at a cost of $25/month for single seat app development all the way up to $3950 enterprise level plans based on CPU cores. They also offer additional customer support packages as well.
As you can see from our list above, there’s plenty of choices when it comes to picking the best low code app development platform for building your app. Which of them you will choose will ultimately depend on what type of app and your audience you have in mind.
But that’s enough from us, what do you think of our choices? Any of your favorite low code platforms that we missed? Be sure to leave a coment below or let us know on our Twitter or Facebook page. And thanks for reading!
The new year always brings a sense bit of excitement with it. Here in Scotland, the locals get VERY excited about the New Year. We’re all familiar with the song Auld Lang Syne, of course. But did you know that both the poem and the tune it’s based on are Scottish? Over here they love the New Year so much that they even have their own name for it – Hogmanay.
All of us here at Kumulos hope you had a great Hogmanay and ready for the challenges and opportunities that 2018 is going to bring. With that in mind, we wanted to point out a few of the news, features and top mobile app trends for 2018.
About halfway through 2017, we got good and bad news from the 2017 U.S. Mobile Apps Report. The good? 57% of consumers time using digital media is now spent in apps. The bad? Users aren’t downloading apps any more. In fact, a majority of users (51%) don’t even download one paltry app a month. Grim news, right? But then, in January of 2018, Apple announced that iOS developers made $26.5 billion in 2017 – a sales increase of 30% from 2016. Want some perspective? That’s more than the annual revenues of big players like DuPont, Kraft Heinz, Starbucks or – yes – McDonald’s.
Mobile Application Performance Management (mAPM) creates value
This is the year when mobile app developers start to leverage the full value chain of mobile apps and deliver services that help their clients drive both commercial and technical performance. For too long the technical performance of the app has sat separately from the commercial performance. One being the domain of the developer, the other owned by the commercial team. As the app landscape continues to mature and evolve app users will become ever less tolerant of poor UI or slow, crashy apps. Never before has it been more important to deliver apps that are technically sound AND stable, while at the same time drive demand. In addition, apps will have to deliver right user experience to keep users fully engaged and using the app. The technology platforms available to developers to manage the full life-cycle Mobile App Performance will come of age in 2018. And if you want to know who is leading this charge… just watch this space.
With the meteoric rise of blockchain powered cryptocurrency Bitcoin, it seemed like everyone wanted to get in on the blockchain bandwagon action towards the end of 2017. We don’t expect 2018 to be any different. One way we see mobile app developers to be looking at blockchain technologies is as an alternative to traditional mBaaS systems, especially to solve the unique challenges around HIPAA. The problem lies in determining if blockchain is right for an app, rather than a traditional SQL database. Then there’s the challenge of synchronizing transaction records among disparate mobile users. Some see it as a way to solve problems on how to manage user authentication. What is clear though is that blockchain has huge momentum right now. There’s a lot of buzz and hype around blockchain right now but its clear that not everything is going to be as easy as it seems for blockchain development in 2018 – unless you’re just looking to jump on the bandwagon by renaming your soft drink company.
THE RISE OF MACHINE LEARNING
Another of the buzzwords of 2017, Machine Learning, got a boost when Apple announced their CoreML library, a Machine Learning platform designed specifically for iOS11. The CoreML package comes complete with a number of in-place ML models, such as object tracking, text detection, and image recognition and registration. This gives iOS developers a simple, built in way to include ML technologies into their apps, which hopefully we’ll start seeing in 2018. You can read about some of our first impressions of the announcement, the CoreML package and where we think it’s headed in this article we wrote shortly after WWDC17.
CHATBOTS REPLACING MOBILE APPS?
Believe it or not, the popularity of the chatbot is relatively new and can be traced back to 2016. Between April and October of that year, Facebook, Samsung, Amazon, and Apple, among others, all launched a bot, created a messaging platform using bots or did BOTH. In 2017, the global conquest of chatbots continued, and they began springing up on just about every website. But chatbots weren’t just destined to sit in the browser. They began making their way to mobile and in 2018 you’ll start seeing them everywhere. And it’s easy to see why – It’s relatively easy for developers to code a chatbot, since they don’t have to worry about complex UI design and, for the same reason, users love bots because there is no complicated interface to learn. Beyond that, there’s no need to develop native mobile apps that need to be updated constantly for iOS and and Android. What’s not to love about bots? Except when they achieve consciousness and turn against us. But we expect that to be a few years off.
ANDROID INSTANT APPS
Introduced at Google I/O 2016 and first rolled out in 2016, we expect to see Android Instant Apps start to become ubiquitous (at least on Android devices, of course) in 2018. With Instant Apps, users can access apps from just about anywhere without having to go through the hassle of app installation. What’s even better, Android Instant apps are compatible with all Android versions from Jelly Bean on up. Instant apps can even be embedded into Google search engine results,
AUGMENTED REALITY COMES OF AGE – MAYBE
Wearables that work and dont make you look like a complete dork is one of the biggest things holding back augmented reality adoption. In 2017 Google Glass made a comeback, with Google Glass 2. Turning its back on the “Glass-holes” it focuses, sensibly, on industrial users. With a number of other hardware producers likely to join this space in 2018/19, like Magic Leap this could be the year that the hardware finally makes Augmented Reality, a reality.
The Accellerated Mobile Pages project is an open source initiative, led by Google to optimize pages for mobile to make the web even faster on mobile devices. AMP optimized pages first started appearing in Google search results in Febrary 2016. A year after their launch, Adobe was reporting that AMP pages accounted for 7% of web traffic for the top publishers in the United States. By May 2017, Google reported that almost one million web domains were now using AMP. So if you’re writing apps that haven’t been converted to AMP – you’d better get on it.
The Cloud is Back
You remember the cloud? Sure, it was kind of big for a while, but now it’s back baby! In fact, according to Cisco VNI Global Mobile Forecast (2015-2020), cloud apps will account for 89% of total mobile traffic in 2018. Storing data in the cloud is great for everyone involved – from users who are mindful of storage space and memory usage on their mobile phone, to businesses who want to keep their confidential data away from prying eyes and in a secure, centralized location. The increasing rise of Mobile Backend as a Service (mBaaS) has also made it easier than ever to quickly transfer data back and forth from mobile devices to the cloud.
The Debut of 5G
5G is coming! 5G is coming! At least that’s what we’ve been told. But this time the hype is real. 5G is the big brother to the current wireless networking standard, appropriately called 4G. The main benefit to 5G is going to be speed – a whole lot of it. We’re talking about gigabit networking – up to 4GB/sec. That’s about SIXTY times as fast as current 4G networks. Although most parts of the world won’t see widespread 5G coverage until 2020, companies like Verizon and AT&T are already planning limited rollouts in the United States. Check out some of the press releases that came out of the 2018 Consumer Electronics Show in Las Vegas, which ran from January 8 – 12.
What Are Your Trends?
OK – so we told you what our picks for some of the top mobile app trends for 2018 are – but what about yours? Any of the big news stories or features that we missed out on? Be sure to leave us a comment below or reach out to us on social media to let us know!
When people think of Georgia and Atlanta in particular, mostly images of peaches, Coca-Cola and large antebellum plantations spring to mind. But “Hotlanta” has a lot more to offer than big old houses and sugar water. Atlanta is also home to the 10th largest economy in the United States and the 18th largest in the world. In addition to Coca-Cola, companies like Delta, Home Depot and UPS have all decided to call Atlanta home. But it’s not just the brick and mortar businesses that are turning to the Peach State – in 2017 Forbes magazine picked Atlanta as one of the 5 Cities to Become Tomorrow’s Tech Meccas.
So we decided to turn our eyes to this jewel of the south and compile another one of our “Best of” lists. In no particular order then, here are our picks from the Top Atlanta Mobile Software Developers.
AppZoro Technologies, Inc.
Headquartered in the 4th largest tech hub in the entire United States, Atlanta Tech Village, AppZoro is a full-stack development that prides itself on their Georgia roots and is well respected in the Atlanta startup community. How well respected? Let’s just say that when it came time for Atlanta Tech Village to build an official mobile app – they turned to none other than AppZoro. The Atlanta-strong team at AppZoro develop for Android, iOS as well as web apps and, with a 100% client satisfaction guarantee on all completed projects, it’s no wonder that businesses like Shouty, Vimbel, and The Hotelier’s Network have turned to AppZoro for their development needs.
Like the other agencies on our list, Big Nerd Ranch develops and designs apps for Android, iOS and web. But where Big Nerd Ranch differs is their commitment to training and growing the developers, not just in Atlanta but all over the world. In fact, 19 of the world’s top 25 apps were built by developers who trained at Big Nerd Ranch. In addition, the Nerds at the Ranch also offer development boot camps for individuals and teams, write best selling books, and broadcast The Frontier, a screencast all about advancing your app development skills. Companies who have been helped by the nerds include Pepsi, Zappos, Google and many more.
Headquartered in the historic town of Marietta and with an office in Atlanta, SolutionBuilt entered the digital game in 2004 by building custom web applications. They were soon sought after by global marketing agencies for familiar names like BP, Coca-Cola, and InterContinental Hotels Group. Fast forward to 2018, these tech-gurus have continued to step up their game by opening their doors to SMB’s and Fortune 500 companies to provide custom websites, marketing, and app development. They also have become the go to developers in the medical industry for their app development with their experience on PHI, Security, and HIPAA compliance. Boasting a 100% success rate in their app development process, SolutionBuilt develops native and hybrid apps for iOS, Android, wearables, web applications, and admin panels. With domain experience in multiple verticals, they accelerate project’s ROI with proven processes, awesome design skills, marketing prowess, and technical know-how. What makes SolutionBuilt different is their fixed price guarantee for every project – meaning you’re not going to get ugly surprises when it comes to pay the bill. Their satisfied clients include Arthritis Foundation, Buckhead Life Restaurants Group, Georgia Public Broadcasting, and TeleMed.
With a name that brings to mind images of the fiercest of the dinosaurs (just check out the animation on their home page), you’d think a mobile app development company named Tyrannosaurus Tech would be ready to devour all challengers. Tyrannosaurus Tech does in fact kick ass in the mobile app marketplace, but they do it with an appropriately toothy dinosaur grin on their faces. That’s because Tyrannosaurus Tech is an Atlanta-based software development agency that takes app design and development (but not themselves) seriously. They develop for both iOS and Android, for both native and hybrid apps. In addition, they can also work with Ruby on Rails, Java, React and WordPress. Tyrannosaurus Tech even offers a free developer consultation to make sure that your project gets off on the right (dinosaur sized) foot. Their portfolio ranges from big brands like Porsche and Emory University down to startups like Gather and even non-profits like Task Force for Global Health. The team prides itself on working hand in hand with clients to make the process of custom software development fun and non-intimidating.
Founded in 2006, PointClear Solutions began by bringing enterprise software development to major healthcare providers around the world. Since then, they’ve expanded beyond healthcare and now develop mobile software solutions for a number of different industries. PointClear’s main HQ is Atlanta, but they also have offices in Nashville, Birmingham and New York City. The number of awards they’ve won could fill a paragraph alone, but to name just a few they include a Top Mobile Application Development Company in New York for 2016, a Top 12 App Development Company for 2017 from Clutch and a Gold prize in the 2016 W3 Awards for Best Sports Mobile App sites. They’ve built mobile apps for such healthcare giants as Walgreens, St. Jude Medical and Navicure. But, as we said, PointClear develops for more than just the medical field. Some of their recent mobile apps include KeyMe, AccepTx Pro, Arrcos 360 and – oh yeah – the BeFunky app.
Their app development services for iOS also include Siri integration, Apple Pay, TouchID, Apple TV and Apple Watch. Development services for Android include Android Pay, Eddystone Beacons and location services, Android Wear, Android TV and Android Auto. And if that isn’t enough, stable|kernel also offers a full range of IoT development. They’ve done work in just about every industry, including healthcare, automotive, retail, food services, and manufacturing. Their clients have included global brands like Rheem, Mailchimp, and Target as well as startups such as Moxie Sports.
Toolbox No. 9 is a UI/UX Design and Development agency that creates web and mobile applications with Angular.js, Node, Ruby on Rails, IOS and Android. They work hard, but that doesn’t mean they take themselves too seriously – they introduce the team members as “The Tools” on their contact page. Besides UX/UI, the Toolbox team also handles project management, mobile and full-stack web development. Their web and app work includes clients like the Center for Disease Control, Lego and the Cartoon Network.
Watch the video below to see the Toolbox No. 9 team bring “Toolbot” to life!
Some of the agencies on our list split their services between web and mobile. This can sometimes be an advantage when it comes to reaching out to different clients. Dragon Army isn’t one of those. To them, the future is mobile and that’s all they’re concentrating on. That’s because they see mobile as the bestway to reach out to customers to build lasting relationships. That’s why companies like Coca-Cola, IHG, Equifax and Turner turn to Dragon Army for their mobile app needs. But don’t think that makes Dragon Army a stick in the mud – they also have their own mobile studio where they build games (at their own expense), launch them and then use the profits and experience to make even more kick-butt apps for their clients. Dragon Army has been named as one of the Top App Development Companies in Atlanta by Clutch, the Most Admired CEO by Atlanta Business Journal, and won the Best Mobile Gaming & Fundraising App at the 2016 Atlanta Mobile Awards.
Here’s a short TV spot for one of their most popular games, Little Broken Robots.
Here’s a short interviews with some of the Digital Scientists:
Cowboy hats? Check. Horses. Check. Lone Star Beer. Check. Yep – Texas has all these things, but there’s one thing that Texas has more than any other state in the US – and that’s Tech (with a capital T). In fact, in 2017, Texas was the number one technology exporting state in the entire United States, beating out California, the home of Silicon Valley. It’s no wonder then, that so many in the mobile app development game are turning to Texas when it comes time to found and build tech companies.
So we’ve decided to….erm….”round up” some of our favorite top Texas app agencies and share them with you. We did the same back in 2016 – have a look at our Top Texas Mobile App Developers 2016 list.There are a couple of familiar agencies from the last time we did this, but you’ll also see a whole bunch of new faces as well.
Ready? Slip on them Justin Ropers and let’s get these dogies movin’…
The BHW Group
BHW, based in Austin, and led by CEO Brett Burnett, is a digital product design and a development agency. In app terms, they’re ancient – they have over 12 years experience in building over 350 mobile and webb apps. To BHW, happy employees make better software, which is why the median employee tenure there is 6 years and they’ve been selected as one of the best places to work in Austin for the past two years. Brands they have worked for include Chick-fil-A, the University of Texas and numerous SMBs and startups and they boast of several 5+ year relationships with clients.
If you’re looking for some of the best tacos in Austin, everyone knows you head to East 6th street. But what most people don’t know is that’s where you also go for some of the best IoT and app development this side of the Pecos. That’s because East 6th Street is also home of Jackrabbit Mobile – even the name is Texas-y. Jackrabbit is the first of our Top Texas Mobile App Agencies of 2017 to make a repeat appearance from our Top Texas Agency 2016 list. In addition to their IoT and app development, Jackrabbit is skilled at providing solutions for legacy hardware and software, obscure languages and other integration projects that might not be run of the mill. They also work with emerging technology like Augmented Reality (AR) and wearables. Here’s a cool video of some Jackrabbit developers integrating a drone with an Apple watch to fly the drone using gestures.
Jackrabbit’s clients include Oracle, Salesforce, FICO and that Austin stalwart LIVESTRONG.
Praxent, another Austin based agency, wants you to know one fact up front – over 68% of software projects fail. It’s a pretty depressing statistic if you’re about to head into the app market, but Praxent is there to help ensure customers get the help they need BEFORE they start writing one line of code. Using a principle known as the “Cone of Uncertainty”, Praxent digs into a deep into a full industry and competitor analysis to ensure market fit and validate any feature assumptions. In simpler terms, when developing, Praxent starts with the “Why” rather than “How.” Their services run the gamut from Mobile App Development, to Product Design & Strategy, UX Design, and Web App Development on platforms including .NET, Drupal, Java, Python and Ruby on Rails.
Houston based Softeq offers development for consumer based mobile apps as well as custom native apps for the enterprise – as well as everything in between. After Jackrabbit, Softeq is the second holdover from our Top Texas App Developers 2016 list. Softeq builds both for iOS and Android, as well as Xamarin for cross platform needs. In fact, as mentioned on their website, the Softeq team loves developing in Xamarin. But Softeq doesn’t let their love of Xamarin bind them to a single cross platform solution. They also develop for Cocos2D-X, Unity, Marmalade, Corona, Flash Air, UDK, just about any platform that fits the needs of the customer.
In addition to apps, Softeq develops for IoT, wearables, Augmented Reality, drones, and even Unity3D for robots.
This video contains just a small sample of some of the devices and platforms that Softeq has developed for:
Bottle Rocket CEO Calvin Carter remembers standing in line for the first iPhone back in 2007 and instantly knew the device would change everything. The day after the app store was open to developers, Bottle Rocket was launched. Ten years, 200 employees, and four Apple Hall of Fame Apps later, Dallas based Bottle Rocket is still going strong. They develop for both iOS and Android, as well as wearable, AR/VR, voice and web applications for clients like Coca-Cola, Chik-Fil-A and the Food Network.
Five Pack Creative is located in the very Texas-y sounding town of Frisco, near Dallas. Five Pack’s main focus these days is on mobile app development as it relates to Augmented Reality (AR) and Machine Learning. They’ve even coined a new term for their work in this area: Augmented Engineering (AE). With Augmented Engineering, Five Pack Creative can embed their specialized engineering team into your product workflow. Perfect for when you’ve hit a roadblock during development of an app and not quite sure where to turn next.
Here’s Five Pack Creative’s Jeremy Stroud at the 2017 CIO Arena Conference in Dallas, TX and his presentation: Mobile App Development: How to Innovate and Accelerate.
Not an app development agency per se, Funsize just does such great work that we felt like we had to include them in our list. Funsize is a young and dynamic agency located in – where else – Austin. When it comes to design and development, they embrace everything that is agile. Lead by CEO and Head of Design, Anthony Armandariz and his wife Natalie, in their short 5 year lifespan, Funsize has already worked with clients such as Oracle, Capital One and PayPal. They also work with VC Funds to launch new companies and even invest in other startups. And if that wasn’t enough, Funsize is one of the few agencies on our list that hosts their very own podcast, called The Hustle.
Here’s a video of the Funsize crew in in action during their Method Week team exercise.
Swiftkick is a hands on mobile agency founded in Austin, Texas in 2015. How hands on? Let’s put it this way, the company leaders, Marc Doering and Timothy Moose, both highly qualified developers. assume full responsibility of each and every project. Not only are these guys good but, as their web site puts it, they kick ass (swiftly, we assume). They work with both big brands and small startups and have delivered apps for the likes of Experian, CSID and Squareroot.
You name it and there’s a 99% chance that Rocksauce does it – from product strategy, to design, to devlopment and product launch. The same goes for platform development: iOS, Android, web, SDKs, APIs and even animation! They don’t start out with a MVP like most agencies. Instead Rocksauce focuses on creating a MDP (Minium Delightful Product). The Rocksauce approach starts with the UX where they focus on the features of the app before they move into the branding and design phase of the project to dial-in the look, feel and personality of the app. As they like to say, Rocksauce isn’t about just creating apps, they’re about creating happiness. And they’ve created happiness in the form of apps like Keyminder, Ticktalk, Quiller and many others since Rocksauce was founded in 2010 by design maven and creative guru Q. Manning.
Ready to get started with your next app? Watch the Rocksauce demo video for inspiration!
Since 2007, Dallas based Appshark has been one of the world’s leading Salesforce integration specialists. As part of this, AppShark developed Open SMS Pro, an app that allows users to send SMS messages from any Salesforce application. But AppShark isn’t just about Salesfore – they’ve designed and built custom web and mobile apps for companies like Conagra, Algonquin, and Beckman Coulter.
So, pardners, that’s our roundup of Texas Mobile App Agencies for this year. Of course, this is just our opinion – you might disagree with some of our picks. That’s totally fine! Feel free to leave a comment below to let us know who we missed!
We don’t want apps to crash. Right? Well, even when an app does crash, there could be a silver lining there for you. We’re going to suggest a few simple ways to turn mobile app crashes to your advantage and make money with crash reporting.
So when apps crash, it’s only the end of the world if you’re the last one to know. That’s where a good crash reporting tool will save you. It’ll tell you how often the crash is happening, how many devices are impacted and let you quickly trace the cause so you can fix it fast. In the app tool world, crash reporting might not be as sexy as app store optimization or app analytics, but that’s not their strong point. Crash tools tell you the app crash facts – and just the facts. A simple administrative tool, nothing more, nothing less. Or are they?
What if you were able to use use a crash reporting tool, not just to fix apps, but as a business tool for your software development firm? Believe it or not, that unsexy hunk of log files in your crash reporting tool could be the key to unlocking additional revenue for your business.
3 ways to make money with Crash Reporting
With that in mind, here are three ways that a crash reporting tool can make you money.
1. PROVE YOUR VALUE
No one likes it when apps crash. But it’s a fact of life, even with the best code, shit happens. Not surprising when you think of all the moving parts, like all the dependencies that apps rely on to work smoothly. Showing your clients that you are on top of the situation, and have solved problems, even before they’ve become aware of them,is the best way to show your value. It’s like you have a super hero 6th sense. But this isn’t mind power – it’s crash reporting.
It’s standard to offer a “warranty” period after the app has shipped. Most customers, and most Mobile App Developers struggle with the idea that development is for the long term. But the truth is that a stable app won’t stay that way for long unless its constantly worked. So by having a smart crash reporting tool that shows your customers all the great work you’re doing now, you’ll win them over to working with you long term. A long term client also means long term revenue stream – and you’re right there to win any follow on work they have.
An app that crashes isn’t a bad app, or bad code (necessarily) it’s just the way things are with new devices, updates to operating systems and the like. Things don’t stand still and your client needs your help to stay on top of it. Do you smell the cash?
2. WORK SMARTER
Time is money. Right? Certainly in the mobile app business. Your resources are expensive and are often stretched. So the more efficient you can be, the more you can handle with the same headcount. A crash reporting tool that fits tight with your business, taking friction out of how you operate, not adding to it, is the way to go. Being able to find problems fast, be alerted to critical problems, assess the impact on the user base and quickly trace the root cause will save you time and money. Ideas like linking your crash reporting tool to your Slack channel to alert you the second a new problem happen puts you on the front foot from the start. Then blending your crash reporting tool with your workflow management system, like Jira or Trello, creating tasks easily is the smartest way to get the job done efficiently. Efficiency equals productivity and productivity equals more profit. A dollar saved is as good as a dollar earned after all.
The secret? Work smarter, not harder and make sure you are working with a crash tool that helps your business grow and lets you deal with app issues fast, so you so you deliver a great service at less cost (and stress).
3. WIN NEW BUSINESS
It’s the same old story: a client walks into your shop and asks for an app. You deliver the app. They go away. The end.
Let’s try this same story, but look at it through the newfound lens of crash reporting. The temptation once the app goes live is to wash your hands of it and move on. But – wait a minute – you’re missing a trick. Just because the client doesn’t agree to a maintenance contract, don’t simply dismiss them. If you still keep an eye on their app, you can keep the dialogue flowing and give them the heads up when things start going sideways. As sure as eggs are eggs an update comes along and BOOM! the app starts crashing. Having the data at your finger-tips and letting your old customer know you still care and can still bail them out (for a fee of course) is a great way to win follow on work from long lost customers. And once you save them once, you can bet they’ll listen to you when you suggest a support contract. Nothing better than a problem to focus the mind.
Fix a few breaks and you can bet they’ll be keen on a Service Contract from you to stay on top of their app.
The device and operating system landscape never stands still. There will always be the newest hot mobile device, the latest operating system update (with the to-die-for 3D VR calculator app), and lets not forget the next must-have IoT dryer. That’s great for consumers and gadget geeks, but a constantly evolving playing field can make even the best coded app eventually get buggy.
Use this to your advantage! Make sure you are using the right crash reporting tool (we have one we can recommend) and get started making yourself look good in front of your clients, producing great apps and, most importantly, keep revenue flowing into your business.
We predict you’ll soon start seeing money in your future….
Colorado, described by Lonely Planet as a “trip to the wild west,” offers stunning vistas, heart-stopping skiing and atmospheric downtown streets.
The state also boasts an impressive roster of top-class app development agencies and software houses, working away to create leading-edge apps for both local companies and global household names.
We took the time to research the local app scene, and identified some of the leading players in the game. This is what we found:
Located in Boulder, InspiringApps is well established business, launched a decade ago when the technology landscape was very different! The company now specialises in mobile apps, as well as software for wearables and other connected devices.
InspiringApps has certainly built up an impressive client list in the intervening years. Customers include Google, Toyota and Cisco, with projects spanning customer-facing apps and those used by companies internally.
The company’s blog provides a great insight into some of the firm’s projects, as well as discussing trends in programming and cloud computing.
Dolphin Micro is based in Louisville, and specialises in custom business apps and Ruby on Rails development.
The company has some impressive past work to show off, including a presentation tool used by AT&T’s sales and marketing team, and an internal-use iPad app developed for Vita Coco. Dolphin Micro also do a lot of work with start-up businesses.
This interview video with Eric Scott, the CEO, discusses the company’s work and ethos.
Revive develop websites as well as mobile apps from their offices in Denver’s Capitol Hill district. They complete a range of projects for local businesses as well as serving companies worldwide.
One of Revive’s successful recent projects was the Breakthrough Stats iOS app, which tracks basketball stats. Within a week of release it climbed to the number two spot within the iTunes store’s sports category.
Revive is a highly approachable agency offering free initial consultations to new clients.
A relatively young player in the game, based in Denver and established in 2015, Think Tree Studios already has a solid reputation for mobile app building and website design.
The company’s projects include a charity fitness app for both iOS and Android called Reps, and an iOS app for FlipTask – a micro-working start-up based in Colorado.
Despite its young age, Think Tree Studios is already winning accolades, including being named as a top mobile app developer by MobileDeveloper.net in both 2015 and 2016.
Latitude 40 Consulting
Located in the suburb of Broomfield, between Denver and Boulder, Latittude 40 Consulting is Amercian made and proud of it – their team is 100% America based. No waiting for someone in the Philippines or Latvia to get back to you with the latest bugfix or code update. With clients ranging from Ameritrade to Syngenta Flowers, Latitude 40 consulting is ready to handle any type of mobile app development.
Master of Code is a global development house with offices in California and Winnipeg, Canada, as well as Denver. CEO Dmitry Gritsenko founded the company back in 2004, and it now has over 120 staff.
As well as making websites and apps, Master of Code has specialist in-house expertise in chatbot software, and has created related projects for The World Surf League, amongst others. Other clients include Exegy and StudySpace.
Need an app for a wearable. IoT or the latest mobile phone? Tack Mobile has got you covered. Located in the hip RiNo district of Denver, Tack builds apps for companies like Amazon, Mapquest, and Hunter Douglas. Tack realizes that every product and app is different, so they work with customers to iterate quickly and get to working software as soon as possible.
A relative “old timer” in the App game – so much so that the founding of 303 Software predates the introduction of the iPhone by a year – 303 is an experienced player in the mobile app development field and they have the numbers to prove it. Each of their devlopers has an average of 7 years of experience and 82% of their clients return for a scond project. Not too shabby considering some of their clients include Cisco, the world famous Red Rocks Amphitheater and Denver Community Credit Union. On top of all this, they offer a free 15 minute phone call up front to see if they’re the right fit for a client.
AppIt Ventures is based on Denver’s South Steele Street, and also has office premises in the UK and India. The company has developed over 350 apps since it set up shop in 2012.
Unsurprisingly, AppIt Ventures has built up a rather prestigious reputation in that time. The company has been featured by Entrpreneur, Fox and CBS, and has done work with companies including IntelliData and the Seattle Fish Company.
This interesting YouTube video discusses the modern world of apps and how to get started on a project with AppIt Ventures.
Chronos Interactive delivers mobile apps across the full project lifecycle – from strategy to design to development and deployment – Chronos is along for the full app ride. And once the app is finished, Chroos doesn’t just walk away, they offer on-going support to ensure that an app isn’t just sitting and gathering dust. Chronos has even developed their own enterprise market enablement tool, called Castio, for an all in one content hosting solution.
And while push notifications have given marketers and app developers new ways to reach audiences, one of the most interesting developments to emerge on the mobile scene has been the introduction of hyper-local marketing messages, also known as geofencing.
Essentially geofencing allows you to specify a a location radius (anywhere between 1 and 10000 meters – depending on the service) where when the app user enters or leaves, it triggers an automatic push message.
Sure, this is all well and good to be able to send automatic marketing messages, but its not the magic bullet that your clients might think it is. For example, shat happens when a grocery store sends a geofenced push notification about the latest offers in the store butchery to customer who is a vegetarian?
SEGMENTS AND CHANNELS – This is where segments and channels come in. By breaking up a apps push notification audience into segments and channels, you can laser target push notifications.Segments are good for sending notifications to a pre-defined audience, such as location, operating system, and app version. Channels, on the other hand, are customizable through the app and allow users to pick and choose to subscribe to push notifications based on subject matter of interest to them. Studies have shown that brands using segmentation and channels have response rates 4 – 7 times higher than those who don’t.
DEEP LINKING – Each push notification has a purpose – whether it’s simply to inform a user or drive them to take an action. When an app user receives a push notification with a deep link – it takes them directly to an action page in the app.
Let’s tie it all together with our vegetarian in the grocery store example. The user has downloaded and enabled push notifications in their grocery store app. The next time they visit the store, the app triggers a push notification based on geofencing. Because this user is subscribed to the “Vegetarian Deals” channel of the app, they automatically receive a push notification alerting them to the latest vegetarian deals when they walk in the store. In addition, the link included in the push notification deep links to a coupon page located in the app.
Result? App engagement, user satisfaction and more retail sales – all done automatically.
With that in mind, in this article we wanted to share some of the ways in which app developers can use geofencing in their client’s apps.
LOCATION BASED MARKETING
This is probably one of the most exciting features of geofencing – being able to interact with customers (or potential customers) in real time. Location based marketing uses geofencing to automatically send a push notification when a user enters or leaves a specific location. For example, an app for a hotel could alert users currently on the property that happy hour is about to begin in the lounge – and send along a push notification with a drink coupon. Or an app for a retail business could alert a user when they pass near the property – perhaps reminding them of a gift certificate that hasn’t been spent or even enticing them with a new gift certificate or an alert about the latest sale items.
But clients don’t have to only target their own business locations with geofencing. How about this? A retail business sets up a geofence around a competing business location. When the targeted users leave the rival business, they are sent an automatic push notification with the latest deals and offers from your client?
SOCIAL MEDIA MONITORING
Your client has a problem – they’ve got lots of customers saying great things about their business – and your client wants to reward them. Geofencing to the rescue. Example? An app user at a hotel on their honeymoon gets that extra little bit of customer service that makes the day memorable and sends out a tweet about it. With geofencing, the grateful guest’s location is identified and extra perks – like a free room upgrade or (if your client isn’t so generous) a bottle of champagne is sent on its way.
This use for geofencign tends to work best in places that tend to have a lot of dwell time from customers, such as hotels, stadiums and (increasingly) coffee shops.
In larger business locations, geofencing can be used to determine how long app users spend in certain parts of the property. This can be tied into the average spend there to determine business viability. For example, do hotel guests spend more money at the pool as opposed to an indoor lounge? Does the dwell time of a guest affect the average spend?
For retail outlets, app data can give an overview of footfall vs. location revenue. For more accurate data, geofencing can be combined with location beacons that can give precise measurement for in-store targeting by department or even down to the exact aisle.
READY TO GET STARTED?
So, there you have it – a little bit about geofencing and how you can use it in your client’s apps. Sound interesting? Why not give Kumulos geofencing and push notifications a free, no obligation 30 day spin?
With just a few clicks of the mouse, you’ll be laser marketing your client’s apps in no time.