For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to app users. 77% of Apple devices less than four years old use iOS 13, so Apple believes all apps on…
Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the title). These two go hand-in-hand, so you’re going to need to think of a way to boost both to reap…
As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has deprecated Fabric and moved Crashlytics services to its new home in Firebase. You’re probably already familiar with Firebase but if…
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point in 50,000 downloads if no one’s using it? (Clue: none whatsoever). So, while it’s very tempting to focus on acquisition…
Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the history of loyalty, and how you pretty much have to nail it in today’s rapidly evolving QSR sector if you’re…
Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of us can step out of our own front door these days and walk but a short few steps before encountering…
It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better themselves. In the modern age there’s some ‘new year resolutioners’ that you’ll find are not reaching for the dumbbells, but…
A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of apps in 2020. Here’s our prediction of what trends you’re going to be seeing a lot of this coming year.…
On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. It’s not a blanket statement that all apps don’t work. Of course, many many apps DO work…
Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push notifications engage audiences on mobile web, and of course, desktop too. So it’s time to take a look at why…
