Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

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How mobile technology is redefining the hospitality industry in the wake of COVID

Post-COVID, the hospitality industry is suffering – a rapid drop in bookings, huge job losses, and lost revenues mean that

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How to Maximise Boom-time for Fitness Mobile Apps.

We’ve seen an explosion in the use of digital fitness apps over the last year, largely due to COVID-19. Gyms

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Mobile user engagement – Why it’s important and how to measure and improve it

Increasing competition, declining customer confidence – finding a new audience in 2021 is more challenging than ever. And if 2020

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Messaging Options for Apps – How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

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Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

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QSRs & COVID – the Mobile Response

Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And

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COVID-19 impact on Customer Engagement & Loyalty Programs

No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty    Megacity, small city, town or edge-of-town, few of

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Health and Fitness Apps – features that drive engagement!

It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better

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Web Notifications help you go beyond App Engagement

Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push

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Hospitality loyalty apps – top features which drive engagement

Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they

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Push notification Strategies – 10 ways to improve results

Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App

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How to Improve Mobile User Engagement

Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term

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Three app development best practices to increase location opt-ins

Location prompts can be a problem area for app development teams.  After all, you’ve no doubt been there yourself…you download

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In-App Messaging vs Push Notifications: What’s the Difference?

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently

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Using a Bulletproof Push Notification Strategy to Maximize Success

Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used

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App Retention Rate Can be Improved With These Win-Back Strategies

App retention rate can be improved. That’s why win-back strategies are often high on the list of priorities for mobile

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