Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and…
Increasing competition, a new wave in innovation, and increasingly clever ways to reach your customers – finding a new audience for your app in 2022 is more challenging than ever. And if the last couple of years have shown us…
When it comes to sport, fan engagement is changing. Our appetite for content as we spend more and more time online consuming our sport of choice means that we’re starving for ever more engaging, ever more innovative fan experiences, and…
The past 24 months have seen the hotel industry take a hammering – huge drops in bookings, high job losses and lost revenues mean the looming recovery will be welcomed with very open arms … Over half of leisure travelers…
If you were to take a sneaky peak at the average traveler’s smartphone, chances are that you’d find several travel and hotel loyalty apps lurking around onscreen. From Sandals to Criton, AmericanAirlines to Hotels.com, every major travel and hospitality brand…
If there’s one thing that we’re asked on almost a daily basis here at KHQ, it’s how to hang onto existing customers in a world where every other business is vying for their attention. Thing is, even though the world…
With the last 24 months seeing most of us, in some form or another, reconsidering our priorities and reevaluating how and where we live and work, we’ve inadvertently powered a huge surge in house buying and renting. From an app…
As a mobile marketer, you’re constantly considering where to hone your focus when it comes to driving sales across your digital real estate, so here’s some food for thought: while mobile websites account for an impressive 50% of global web…
As a mobile marketer for your eCommerce enterprise – indeed, as any type of marketer – you’re very likely to be spending most of your time making decisions about where your focus needs to be when it comes to driving…
When it comes to a successful mobile app, functional but friction-full isn’t going to cut it. But what will help you to take your app from ‘meh to yeah’ is a great user journey and experience, one which flows harmoniously…
