Engagement
How to Maximize Your App Launch and Maintain Growth
You’ve got the idea, you’ve done your market research, and you’re confident – more than confident – that your app
Read More...Why feature adoption is important for app growth – and how you can start to improve it
What exactly is feature adoption? In a nutshell, feature adoption is the act of adopting an app’s feature(s) into use.
Read More...Deferred Deep Linking – what it is and why you need it
Thinking about where your focus should be when it comes to increasing sales across your digital estate? Then it’s worth
Read More...Sports Fan Loyalty | Apps Smashing it in the Engagement Stakes
While the world of sports may look very different today than it did just 18 short months ago, the need
Read More...The best loyalty apps | Travel & Hospitality
This year, after 12 months spent on its knees thanks to COVID, the travel and hospitality industry is gearing up
Read More...Control, privacy and relevancy – web push notification success for 2021
21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of
Read More...How mobile technology is redefining the hospitality industry in the wake of COVID
Post-COVID, the hospitality industry is suffering – a rapid drop in bookings, huge job losses, and lost revenues mean that
Read More...How to Maximise Boom-time for Fitness Mobile Apps.
We’ve seen an explosion in the use of digital fitness apps over the last year, largely due to COVID-19. Gyms
Read More...Mobile user engagement – Why it’s important and how to measure and improve it
Increasing competition, declining customer confidence – finding a new audience in 2021 is more challenging than ever. And if 2020
Read More...Messaging Options for Apps – How to Use Them Effectively
For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with
Read More...Guide to Location Targeting with Geofencing
Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to
Read More...QSRs & COVID – the Mobile Response
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And
Read More...COVID-19 impact on Customer Engagement & Loyalty Programs
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3
Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3
Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of
Read More...Health and Fitness Apps – features that drive engagement!
It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better
Read More...Web Notifications help you go beyond App Engagement
Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push
Read More...Hospitality loyalty apps – top features which drive engagement
Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they
Read More...Push notification Strategies – 10 ways to improve results
Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App
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