Engagement
Messaging Options for Apps and How to Use Them Effectively
For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with
Read More...A Guide to Location Targeting with Geofencing
Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to
Read More...QSRs & COVID – the Mobile Response
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And
Read More...COVID-19 impact on Customer Engagement & Loyalty Programs
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3
Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3
Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of
Read More...Health and Fitness Apps – features that drive engagement!
It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better
Read More...Web Notifications help you go beyond App Engagement
Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push
Read More...Hospitality loyalty apps – top features which drive engagement
Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they
Read More...Push notification Strategies – 10 ways to improve results
Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App
Read More...How to Improve Mobile User Engagement
Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term
Read More...Three app development best practices to increase location opt-ins
Location prompts can be a problem area for app development teams. After all, you’ve no doubt been there yourself…you download
Read More...In-App Messaging vs Push Notifications: What’s the Difference?
In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently
Read More...Using a Bulletproof Push Notification Strategy to Maximize Success
Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used
Read More...App Retention Rate Can be Improved With These Win-Back Strategies
App retention rate can be improved. That’s why win-back strategies are often high on the list of priorities for mobile
Read More...Proximity marketing – how to execute a campaign and 6 benefits you’ll gain!
Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why?
Read More...How Data Drives Mobile App Success
Launching a mobile app is only the first step to having a successful app for your client! To improve mobile
Read More...Smart Geo-fencing! What a Whopper from Burger King
Burger King’s “Whopper Detour” stunt targets McDonald’s by placing a Geo-fence with a 600 feet radius around each one of
Read More...How (Not) To Drive Up Mobile App Engagement
Something interesting happened to me yesterday. LinkedIn did something very smart. I know, how amazing is that? But, then almost
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