Engagement Archives

Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

How mobile technology is redefining the hospitality industry in the wake of COVID

Post-COVID, the hospitality industry is suffering – a rapid drop in bookings, huge job losses, and lost revenues mean that

How to Maximise Boom-time for Fitness Mobile Apps.

We’ve seen an explosion in the use of digital fitness apps over the last year, largely due to COVID-19. Gyms

Mobile user engagement – Why it’s important and how to measure and improve it

Increasing competition, declining customer confidence – finding a new audience in 2021 is more challenging than ever. And if 2020

Messaging Options for Apps – How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

QSRs & COVID – the Mobile Response

Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And

COVID-19 impact on Customer Engagement & Loyalty Programs

No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of

Health and Fitness Apps – features that drive engagement!

It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better

Web Notifications help you go beyond App Engagement

Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push

Hospitality loyalty apps – top features which drive engagement

Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they

Push notification Strategies – 10 ways to improve results

Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App

How to Improve Mobile User Engagement

Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term

Three app development best practices to increase location opt-ins

Location prompts can be a problem area for app development teams. After all, you’ve no doubt been there yourself…you download

In-App Messaging vs Push Notifications: What’s the Difference?

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently

Using a Bulletproof Push Notification Strategy to Maximize Success

Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used

App Retention Rate Can be Improved With These Win-Back Strategies

App retention rate can be improved. That’s why win-back strategies are often high on the list of priorities for mobile

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