Increasing competition, a new wave in innovation, and increasingly clever ways to reach your customers – finding a new audience for your app in 2022 is more challenging than ever. And if the last couple of years have shown us…
Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we’re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through…
As a mobile marketer, you’re constantly considering where to hone your focus when it comes to driving sales across your digital real estate, so here’s some food for thought: while mobile websites account for an impressive 50% of global web…
As a mobile marketer for your eCommerce enterprise – indeed, as any type of marketer – you’re very likely to be spending most of your time making decisions about where your focus needs to be when it comes to driving…
When it comes to a successful mobile app, functional but friction-full isn’t going to cut it. But what will help you to take your app from ‘meh to yeah’ is a great user journey and experience, one which flows harmoniously…
You’ve got the idea, you’ve done your market research, and you’re confident – more than confident – that your app could, if launched successfully, be one of the big hitters. But with 36 billion downloads; $34bn in consumer spend and…
Businesses tend to work pretty hard these days to ensure that the data of their customers is robustly protected, and the endless data regulations that appear on a regular basis are testament to the importance of ensuring they keep in…
Last year, mobile app users grew a massive 31% year-over-year, with verticals such as entertainment, fitness, gaming, and eCommerce seeing especially impressive growth, in large part due to the radically altered needs of consumers. The message to mobile marketers is…
What exactly is feature adoption? In a nutshell, feature adoption is the act of adopting an app’s feature(s) into use. It’s what you get when you create an app feature, and the audience you created it for actually uses it,…
It’s vital to know what tools are at your disposal that can benefit the way in which we send messages, so you can establish which of these would be beneficial to your business and be sure to find a provider…
