A push notification offering me 10% off an item in-store that I’ve been eyeing up online; an email suggesting a few “frequently bought together” items that’ll look very nice with that jacket I bought via an app last week; an…
Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we’re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through…
Since time immemorial, mobile- and the rest! – marketers drove their campaigns with third-party cookies that collected data from their apps and websites … and for a long, long time, that’s just ‘how things were’ – it worked, and it…
Businesses tend to work pretty hard these days to ensure that the data of their customers is robustly protected, and the endless data regulations that appear on a regular basis are testament to the importance of ensuring they keep in…
Last year, mobile app users grew a massive 31% year-over-year, with verticals such as entertainment, fitness, gaming, and eCommerce seeing especially impressive growth, in large part due to the radically altered needs of consumers. The message to mobile marketers is…
For business leaders and marketers, accurately predicting mobile trends in 2022 in an increasingly uncertain world has become immensely challenging and isn’t going to make these predictions any easier. Over the last 18 months, we’ve seen mobile trends emerge faster…
In-house or agency expertise, whichever route you take for your next mobile app development project, there’s one thing crucial to a successful outcome – the mobile app development framework you choose to build the app. Like a framework for pretty…
WWDC21 is now underway and top of Monday’s opening keynote, Apple’s Craig Federighi (SVP, Software Engineering) gave us a glimpse of what’s coming in iOS15. The good news for users and potentially bad news for (some) brands and advertisers is…
This week, Apple announced the launch date for their latest iOS release – 26th April. Apple have added some new features in iOS 14.5, responding to the COVID pandemic by ensuring users who want to unlock their phone whilst wearing…
21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of their audience, with web push continuing to hold a top spot in their martech arsenal – and for good reason;…
