Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

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APNs Legacy Binary Protocol

After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send

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IDFA changes – good news for your users, good news for you

The Apple IDFA is changing and based on some of the headlines and news reports, you could be forgiven for

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Remote-Working – How to improve your mobile marketing team’s productivity

As mobile marketing teams settle in to the new remote- working landscape, the need for innovative marketing tools that enable

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Push Notifications Best Practices – A Kumulos Guide

There are many frustrations thrown up by daily life – the bad hair day, the 6 o’clock news, trailing loo-roll

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Messaging Options for Apps – How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

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The 5 Things You Need to Know to Get the Most Out of Deferred Deep Linking

To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals

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Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

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iOS 14 Adoption – Good news for COVID contact tracing apps

iOS 14 adoption is now over 50% worldwide, but there are some significant regional differences. With the recent addition of

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Apple Event September 2020 – What You Need to Know

Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have

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The EU-US Privacy Shield; Where we’re at now and how we’re helping

Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the

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App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

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Goodbye Fabric, Hello Firebase

As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has

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In-App Messaging vs Push Notifications: What’s the Difference?

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently

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5G is Coming: How Will it Transform Enterprise IoT?

5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most

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Mary Meeker Internet Trends 2019 Highlights for Mobile App Developers

Mary Meeker Internet Trends report is out for 2019. A lot of people in the mobile sector eagerly await their

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WWDC 2019: What app developers need to know

WWDC 2019 was keenly awaited by the Kumulos team. Every year, the Apple Worldwide Developers Conference (WWDC) gets a lot

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Google I/O 2019 Conference – What You Need to Know

Google I/O 2019 Conference is making the headlines. But, if you don’t have time to read all the tech blogs,

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Reducing the cost of an API outage

In this article, we are going to look at why APIs have outages, what the cost of an API outage

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Mobile App KPI’s – 10 app performance questions you need to answer

Mobile App KPIs are so important and yet often they are not defined clearly.  At Kumulos, we talk to A LOT of mobile app developers and app publishers and the topic often turns to “What are the most important things to know about how your apps are performing?”

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