Push notifications and iOS 15 – our recommendations for best practice

Businesses tend to work pretty hard these days to ensure that the data of their customers is robustly protected, and

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Buy vs Build – making the right decision for your push notification system

Last year, mobile app users grew a massive 31% year-over-year, with verticals such as entertainment, fitness, gaming, and eCommerce seeing

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5 Simple Steps to Hiring the Right Mobile App Developers

Following the events of the last 18 months, the stay-at-home economy has, perhaps unsurprisingly, experienced explosive growth. We work from

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Mobile Trends 2022

For business leaders and marketers, accurately predicting mobile trends in 2022 in an increasingly uncertain world has become immensely challenging

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A Guide to Selecting Your Mobile App Development Framework

In-house or agency expertise, whichever route you take for your next mobile app development project, there’s one thing crucial to

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Travel app engagement & retention – what you need to know

Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your

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WWDC21: Privacy and Personalization

WWDC21 is now underway and top of Monday’s opening keynote, Apple’s Craig Federighi (SVP, Software Engineering) gave us a glimpse

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Launch date for iOS 14.5 announced!

This week, Apple announced the launch date for their latest iOS release – 26th April. Apple have added some new

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Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

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APNs Legacy Binary Protocol

After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send

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IDFA changes – good news for your users, good news for you

The Apple IDFA is changing and based on some of the headlines and news reports, you could be forgiven for

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Remote-Working – How to improve your mobile marketing team’s productivity

As mobile marketing teams settle in to the new remote- working landscape, the need for innovative marketing tools that enable

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Push Notifications Best Practices – A Kumulos Guide

There are many frustrations thrown up by daily life – the bad hair day, the 6 o’clock news, trailing loo-roll

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Messaging Options for Apps – How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

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The 5 Things You Need to Know to Get the Most Out of Deferred Deep Linking

To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals

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Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

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iOS 14 Adoption – Good news for COVID contact tracing apps

iOS 14 adoption is now over 50% worldwide, but there are some significant regional differences. With the recent addition of

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Apple Event September 2020 – What You Need to Know

Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have

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The EU-US Privacy Shield; Where we’re at now and how we’re helping

Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the

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App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

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