Long gone are the days of infatuation with quick wins and endless growth hacking to overcome challenges. Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your travel app in…
When it comes to sport, fan engagement is changing. Our appetite for content as we spend more and more time online consuming our sport of choice means that we’re starving for ever more engaging, ever more innovative fan experiences, and…
If you were to take a sneaky peak at the average traveler’s smartphone, chances are that you’d find several travel and hotel loyalty apps lurking around onscreen. From Sandals to Criton, AmericanAirlines to Hotels.com, every major travel and hospitality brand…
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And whilst we may be able to live with a mullet hairstyle indefinitely, the one thing we can’t do without –…
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many cases changed for good. Businesses need to be thinking about how this impacts on how they interact with customers and…
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point in 50,000 downloads if no one’s using it? (Clue: none whatsoever). So, while it’s very tempting to focus on acquisition…
Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the history of loyalty, and how you pretty much have to nail it in today’s rapidly evolving QSR sector if you’re…
Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of us can step out of our own front door these days and walk but a short few steps before encountering…
