How to Improve Mobile User Engagement

Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term

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Three app development best practices to increase location opt-ins

Location prompts can be a problem area for app development teams.  After all, you’ve no doubt been there yourself…you download

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Consent-based messaging – why it’s the future for in-app messaging

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending

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In-App Messaging vs Push Notifications: What’s the Difference?

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently

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Using a Bulletproof Push Notification Strategy to Maximize Success

Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used

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Mary Meeker Internet Trends 2019 Highlights for Mobile App Developers

Mary Meeker Internet Trends report is out for 2019. A lot of people in the mobile sector eagerly await their

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Mobile App Development Strategy – The Ultimate Guide

Mobile app development strategy might not be something you specifically think about.  For sure, you and your team specialize in

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Mobile App KPI’s – 10 app performance questions you need to answer

Mobile App KPIs are so important and yet often they are not defined clearly.  At Kumulos, we talk to A LOT of mobile app developers and app publishers and the topic often turns to “What are the most important things to know about how your apps are performing?”

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App Retention Rate Can be Improved With These Win-Back Strategies

App retention rate can be improved. That’s why win-back strategies are often high on the list of priorities for mobile

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Proximity marketing – how to execute a campaign and 6 benefits you’ll gain!

Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why?

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How Data Drives Mobile App Success

Launching a mobile app is only the first step to having a successful app for your client! To improve mobile

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Smart Geo-fencing! What a Whopper from Burger King

Burger King’s “Whopper Detour” stunt targets McDonald’s by placing a Geo-fence with a 600 feet radius around each one of

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How (Not) To Drive Up Mobile App Engagement

Something interesting happened to me yesterday. LinkedIn did something very smart. I know, how amazing is that? But, then almost

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Increase Retention with Push Notifications

In this article we’re going to look at some very simple things you can do to increase retention with push

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Google Play Store Algorithm

A recent update to the Google Play Store algorithm used to recommend apps means that what happens after someone has

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Push Notifications in iOS 12

Earlier this week, Apple’s annual developer conference, WWDC 2018, took place in San Jose, CA. In response to pressure from

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Best 10 ways to keep your customer on board and improve User Retention

When we launch a new product, our first objective is to attract as many people as possible and lead them

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Geofencing and Beacons

Mobile commerce has risen rapidly, growing by 40% in 2017 alone. Not only does spend on mobile account for 60% of

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MOBILE APP A/B TESTING – TO B OR NOT TO A/B

Things you should consider before A/B Testing A/B testing.  It’s something we’ve probably all heard of, perhaps even used, but

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How to Create a Post-launch Plan for a Successful Mobile app

How do you build a successful mobile app? Seems like a reasonable question, right? Judging by how quickly Google auto-complete

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