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	<description>Setting the Gold Standard in Customer Engagement &#38; Retention</description>
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		<title>How Proximity Marketing Works for Bricks-And-Mortar Brands</title>
		<link>https://www.kumulos.com/2022/05/18/how-proximity-marketing-works-for-bricks-and-mortar-brands/</link>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Wed, 18 May 2022 14:58:50 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Engagement]]></category>
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					<description><![CDATA[Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and inconsistent messaging continue to dominate the pick of the pops when it comes to their [&#8230;]]]></description>
		
		
		
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		<title>Travel app engagement &#038; retention &#8211; what you need to know</title>
		<link>https://www.kumulos.com/2022/03/21/travel-app-engagement-retention-what-you-need-to-know/</link>
					<comments>https://www.kumulos.com/2022/03/21/travel-app-engagement-retention-what-you-need-to-know/#respond</comments>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Mon, 21 Mar 2022 15:47:00 +0000</pubDate>
				<category><![CDATA[Loyalty Apps]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=23537</guid>

					<description><![CDATA[Long gone are the days of infatuation with quick wins and endless growth hacking to overcome challenges. Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your travel app in 2022 is about to become the holy grail for travel marketers literally the world over. [&#8230;]]]></description>
		
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		<title>Mobile user engagement &#8211; Why it’s important and how to measure and improve it</title>
		<link>https://www.kumulos.com/2022/03/18/mobile-user-engagement-why-its-important-and-how-to-measure-and-improve-it/</link>
					<comments>https://www.kumulos.com/2022/03/18/mobile-user-engagement-why-its-important-and-how-to-measure-and-improve-it/#respond</comments>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Fri, 18 Mar 2022 15:03:00 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=21509</guid>

					<description><![CDATA[Increasing competition, a new wave in innovation, and increasingly clever ways to reach your customers &#8211; finding a new audience for your app in 2022 is more challenging than ever. And if the last couple of years have shown us anything, it’s that the days of business infatuation with quick gains and endless rounds of [&#8230;]]]></description>
		
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		<title>Omnichannel Strategy &#8211; Why It&#8217;s Important and Who&#8217;s Doing It Well</title>
		<link>https://www.kumulos.com/2022/03/14/omnichannel-strategy-why-its-important-and-whos-doing-it-well/</link>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Mon, 14 Mar 2022 14:39:58 +0000</pubDate>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=31677</guid>

					<description><![CDATA[A push notification offering me 10% off an item in-store that I’ve been eyeing up online; an email suggesting a few &#8220;frequently bought together&#8221; items that’ll look very nice with that jacket I bought via an app last week; an SMS while I’m at the gym, inviting me to try out a new spa treatment [&#8230;]]]></description>
		
		
		
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		<title>Sports Fan Loyalty &#124; Apps Smashing it in the Engagement Stakes</title>
		<link>https://www.kumulos.com/2022/03/07/sports-fan-loyalty-apps-smashing-it-in-the-engagement-stakes/</link>
					<comments>https://www.kumulos.com/2022/03/07/sports-fan-loyalty-apps-smashing-it-in-the-engagement-stakes/#respond</comments>
		
		<dc:creator><![CDATA[Pauline Fyfe]]></dc:creator>
		<pubDate>Mon, 07 Mar 2022 12:40:00 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Loyalty Apps]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=22995</guid>

					<description><![CDATA[When it comes to sport, fan engagement is changing. Our appetite for content as we spend more and more time online consuming our sport of choice means that we’re starving for ever more engaging, ever more innovative fan experiences, and we’ve turned to our phones to deliver them: 95% of fans interact in some way [&#8230;]]]></description>
		
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		<title>5 Simple Steps to Hiring the Right Mobile App Developers</title>
		<link>https://www.kumulos.com/2022/03/03/5-simple-steps-to-hiring-the-right-mobile-app-developers/</link>
					<comments>https://www.kumulos.com/2022/03/03/5-simple-steps-to-hiring-the-right-mobile-app-developers/#respond</comments>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Thu, 03 Mar 2022 16:36:00 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=23752</guid>

					<description><![CDATA[Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we&#8217;re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through Netflix &#8211; all helping to drive a 23.3% increase in app downloads since the start [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>A Year in Review: What We Achieved At Kumulos in 2021</title>
		<link>https://www.kumulos.com/2022/03/01/a-year-in-review-what-we-achieved-at-kumulos-in-2021/</link>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Tue, 01 Mar 2022 16:42:12 +0000</pubDate>
				<category><![CDATA[Updates]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=31579</guid>

					<description><![CDATA[If you ask anyone what’s made the last 12 months a stand-out year, they’re unlikely to scream, ‘Why, the incredible advances in technology!”. That said, whilst we’ll all have our ‘moments to remember’ when we think about 2021, there have indeed been a whole load of gigantic leaps and incredible bounds when it’s come to [&#8230;]]]></description>
		
		
		
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		<title>How mobile technology is redefining the hospitality industry post-covid</title>
		<link>https://www.kumulos.com/2022/02/18/how-mobile-technology-is-redefining-the-hospitality-industry-in-the-wake-of-covid/</link>
					<comments>https://www.kumulos.com/2022/02/18/how-mobile-technology-is-redefining-the-hospitality-industry-in-the-wake-of-covid/#respond</comments>
		
		<dc:creator><![CDATA[Mark Petrie]]></dc:creator>
		<pubDate>Fri, 18 Feb 2022 14:18:00 +0000</pubDate>
				<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=21646</guid>

					<description><![CDATA[The past 24 months have seen the hotel industry take a hammering &#8211; huge drops in bookings, high job losses and lost revenues mean the looming recovery will be welcomed with very open arms … Over half of leisure travelers are already telling us that they’re planning to travel this year, encouraged by the removal [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.kumulos.com/2022/02/18/how-mobile-technology-is-redefining-the-hospitality-industry-in-the-wake-of-covid/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<title>First-party data: What it is, why it’s important, and how you can start collecting it </title>
		<link>https://www.kumulos.com/2022/02/14/first-party-data-what-it-is-why-its-important-and-how-you-can-start-collecting-it/</link>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Mon, 14 Feb 2022 17:41:22 +0000</pubDate>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=31117</guid>

					<description><![CDATA[Since time immemorial, mobile- and the rest! &#8211; marketers drove their campaigns with third-party cookies that collected data from their apps and websites … and for a long, long time, that’s just ‘how things were’ &#8211; it worked, and it seemed like it always would … But then a shift happened; folks started to think [&#8230;]]]></description>
		
		
		
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		<title>The best loyalty apps &#124; Travel &#038; Hospitality</title>
		<link>https://www.kumulos.com/2022/02/07/the-best-loyalty-apps-travel-hospitality/</link>
					<comments>https://www.kumulos.com/2022/02/07/the-best-loyalty-apps-travel-hospitality/#respond</comments>
		
		<dc:creator><![CDATA[Heather Young]]></dc:creator>
		<pubDate>Mon, 07 Feb 2022 17:05:00 +0000</pubDate>
				<category><![CDATA[Loyalty Apps]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Product News Feed]]></category>
		<guid isPermaLink="false">https://www.kumulos.com/?p=22804</guid>

					<description><![CDATA[If you were to take a sneaky peak at the average traveler’s smartphone, chances are that you’d find several travel and hotel loyalty apps lurking around onscreen. From Sandals to Criton, AmericanAirlines to Hotels.com,  every major travel and hospitality brand worth its salt runs its own rewards program, with the most die-hard travelers amongst us [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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