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Acquisition or retention – have you been doing it wrong all along?

Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you

App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

Opt-in and Engage – The Tools for Web Push Success

Successful web push notification campaigns are judged on how many users opt-in and then engage with your message (hence the

Goodbye Fabric, Hello Firebase

As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of

CCPA – What It Means for You and Your App

What is CCPA? The California Consumer Privacy Act is a revolution in the data privacy rights of the American people.

Health and Fitness Apps – features that drive engagement!

It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better

App Trends 2020

A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of

5 reasons why apps don’t work

On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain

Web Notifications help you go beyond App Engagement

Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push

Kumulos Features Update – Fall ’19

All Kumulos features are designed to help you engage the audience of your app. After all, it is how today’s

Hospitality loyalty apps – top features which drive engagement

Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they

Push notifications – 10 ways to improve your messaging

Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App

5 Tips for effective mobile messaging

Engaging your app’s users with mobile messaging is one of the most powerful forms of direct marketing in the app

How to Improve Mobile User Engagement

Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term

Three app development best practices to increase location opt-ins

Location prompts can be a problem area for app development teams. After all, you’ve no doubt been there yourself…you download

DMEXCO 11-12 Sept, Cologne | Kumulos will see you there!

DMEXCO 19 – Wednesday 11 and Thursday 12 September 2019 – is fast approaching! For those of you in the

Consent-based messaging – why it’s the future for in-app messaging

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending

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