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Messaging Options for Apps and How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

The 5 Things You Need to Know to Get the Most Out of Deferred Deep Linking

To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals

A Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

iOS 14 Adoption – Good news for COVID contact tracing apps

iOS 14 adoption is now over 50% worldwide, but there are some significant regional differences. With the recent addition of

Apple Event September 2020 – What You Need to Know

Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have

The EU-US Privacy Shield; Where we’re at now and how we’re helping

Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the

QSRs & COVID – the Mobile Response

Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And

Mobile is the answer to COVID-19 safe travel

With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges

COVID-19 impact on Customer Engagement & Loyalty Programs

No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many

Acquisition or retention – have you been doing it wrong all along?

Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you

App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

Opt-in and Engage – Website Push Notification Success

Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the

Goodbye Fabric, Hello Firebase

As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of

CCPA – What It Means for You and Your App

What is CCPA? The California Consumer Privacy Act is a revolution in the data privacy rights of the American people.

Health and Fitness Apps – features that drive engagement!

It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better

App Trends 2020

A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of

5 reasons why apps don’t work

On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain

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