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Driving New Customers to your Real Estate App with Deep Linking

There are few industries that have remained untouched by the pandemic … Hospitality, travel, entertainment and fitness, all of us

Web to app migration – why it’s important

As a mobile marketer, you’re constantly considering where to hone your focus when it comes to driving sales across your

ECommerce, deep linking – and why they should be joined at the hip!

As a mobile marketer for your eCommerce enterprise – indeed, as any type of marketer – you’re very likely to

North Star Metrics and the User Journey – What you should be tracking

When it comes to a successful mobile app, functional but friction-full isn’t going to cut it. But what will help

How to Maximize Your App Launch and Maintain Growth

You’ve got the idea, you’ve done your market research, and you’re confident – more than confident – that your app

Push notifications and iOS 15 – our recommendations for best practice

Businesses tend to work pretty hard these days to ensure that the data of their customers is robustly protected, and

Buy vs Build – making the right decision for your push notification system

Last year, mobile app users grew a massive 31% year-over-year, with verticals such as entertainment, fitness, gaming, and eCommerce seeing

Why feature adoption is important for app growth – and how you can start to improve it

What exactly is feature adoption? In a nutshell, feature adoption is the act of adopting an app’s feature(s) into use.

What to look for when switching messaging provider

It’s vital to know what tools are at your disposal that can benefit the way in which we send messages,

5 Simple Steps to Hiring the Right Mobile App Developers

Following the events of the last 18 months, the stay-at-home economy has, perhaps unsurprisingly, experienced explosive growth. We work from

Mobile Trends 2022

For business leaders and marketers, accurately predicting mobile trends in 2022 in an increasingly uncertain world has become immensely challenging

A Guide to Selecting Your Mobile App Development Framework

In-house or agency expertise, whichever route you take for your next mobile app development project, there’s one thing crucial to

Travel app engagement & retention – what you need to know

Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your

Deferred Deep Linking – what it is and why you need it

Thinking about where your focus should be when it comes to increasing sales across your digital estate? Then it’s worth

WWDC21: Privacy and Personalization

WWDC21 is now underway and top of Monday’s opening keynote, Apple’s Craig Federighi (SVP, Software Engineering) gave us a glimpse

Sports Fan Loyalty | Apps Smashing it in the Engagement Stakes

While the world of sports may look very different today than it did just 18 short months ago, the need

The best loyalty apps | Travel & Hospitality

This year, after 12 months spent on its knees thanks to COVID, the travel and hospitality industry is gearing up

Launch date for iOS 14.5 announced!

This week, Apple announced the launch date for their latest iOS release – 26th April. Apple have added some new

Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

APNs Legacy Binary Protocol

After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send

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