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Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

APNs Legacy Binary Protocol

After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send

IDFA changes – good news for your users, good news for you

The Apple IDFA is changing and based on some of the headlines and news reports, you could be forgiven for

Remote-Working – How to improve your mobile marketing team’s productivity

As mobile marketing teams settle in to the new remote- working landscape, the need for innovative marketing tools that enable

How mobile technology is redefining the hospitality industry in the wake of COVID

Post-COVID, the hospitality industry is suffering – a rapid drop in bookings, huge job losses, and lost revenues mean that

How to Maximise Boom-time for Fitness Mobile Apps.

We’ve seen an explosion in the use of digital fitness apps over the last year, largely due to COVID-19. Gyms

Mobile user engagement – Why it’s important and how to measure and improve it

Increasing competition, declining customer confidence – finding a new audience in 2021 is more challenging than ever. And if 2020

Mobile Technology Trends – Looking Forward to 2021 and a Post-Covid-19 World

During 2020, mobile technology has proven essential to multiple business sectors. The benefits of mobile devices have been elevated with

Push Notifications Best Practices – A Kumulos Guide

There are many frustrations thrown up by daily life – the bad hair day, the 6 o’clock news, trailing loo-roll

Messaging Options for Apps – How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

The 5 Things You Need to Know to Get the Most Out of Deferred Deep Linking

To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals

Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

iOS 14 Adoption – Good news for COVID contact tracing apps

iOS 14 adoption is now over 50% worldwide, but there are some significant regional differences. With the recent addition of

Apple Event September 2020 – What You Need to Know

Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have

The EU-US Privacy Shield; Where we’re at now and how we’re helping

Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the

QSRs & COVID – the Mobile Response

Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And

Mobile is the answer to COVID-19 safe travel

With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges

COVID-19 impact on Customer Engagement & Loyalty Programs

No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many

Acquisition or retention – have you been doing it wrong all along?

Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you

App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

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