Driving New Customers to your Real Estate App with Deep Linking

There are few industries that have remained untouched by the pandemic … Hospitality, travel, entertainment and fitness, all of us

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Web to app migration – why it’s important

As a mobile marketer, you’re constantly considering where to hone your focus when it comes to driving sales across your

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ECommerce, deep linking – and why they should be joined at the hip!

As a mobile marketer for your eCommerce enterprise – indeed, as any type of marketer – you’re very likely to

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North Star Metrics and the User Journey – What you should be tracking

When it comes to a successful mobile app, functional but friction-full isn’t going to cut it.  But what will help

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How to Maximize Your App Launch and Maintain Growth

You’ve got the idea, you’ve done your market research, and you’re confident – more than confident  – that your app

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Push notifications and iOS 15 – our recommendations for best practice

Businesses tend to work pretty hard these days to ensure that the data of their customers is robustly protected, and

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Buy vs Build – making the right decision for your push notification system

Last year, mobile app users grew a massive 31% year-over-year, with verticals such as entertainment, fitness, gaming, and eCommerce seeing

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Why feature adoption is important for app growth – and how you can start to improve it

What exactly is feature adoption? In a nutshell, feature adoption is the act of adopting an app’s feature(s) into use.

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What to look for when switching messaging provider

It’s vital to know what tools are at your disposal that can benefit the way in which we send messages,

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5 Simple Steps to Hiring the Right Mobile App Developers

Following the events of the last 18 months, the stay-at-home economy has, perhaps unsurprisingly, experienced explosive growth. We work from

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Mobile Trends 2022

For business leaders and marketers, accurately predicting mobile trends in 2022 in an increasingly uncertain world has become immensely challenging

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A Guide to Selecting Your Mobile App Development Framework

In-house or agency expertise, whichever route you take for your next mobile app development project, there’s one thing crucial to

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Travel app engagement & retention – what you need to know

Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your

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Deferred Deep Linking – what it is and why you need it

Thinking about where your focus should be when it comes to increasing sales across your digital estate? Then it’s worth

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WWDC21: Privacy and Personalization

WWDC21 is now underway and top of Monday’s opening keynote, Apple’s Craig Federighi (SVP, Software Engineering) gave us a glimpse

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Sports Fan Loyalty | Apps Smashing it in the Engagement Stakes

While the world of sports may look very different today than it did just 18 short months ago, the need

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The best loyalty apps | Travel & Hospitality

This year, after 12 months spent on its knees thanks to COVID, the travel and hospitality industry is gearing up

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Launch date for iOS 14.5 announced!

This week, Apple announced the launch date for their latest iOS release – 26th April. Apple have added some new

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Control, privacy and relevancy – web push notification success for 2021

21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of

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APNs Legacy Binary Protocol

After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send

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