In this article we’re going to look at some very simple things you can do to increase retention with mobile push notifications. However, before we start, lets be absolutely clear what we are talking about… What is retention? There are…
What do you think of when you hear the word blockchain? For most people, they think about cryptocurrency powered by Bitcoin or Litecoin etc. Beyond that though, it’s worth taking a look at blockchain as it has some attributes which…
A recent update to the Google Play Store algorithm used to recommend apps means that what happens after someone has downloaded and installed your app is as important as how they found it. Crash rates, retention and engagement are now…
Earlier this week, Apple’s annual developer conference, WWDC 2018, took place in San Jose, CA. In response to pressure from shareholders and amid concern over the impact smartphone addiction can have on mental health, particularly in young people, Apple announced…
When we launch a new product, our first objective is to attract as many people as possible and lead them to use it. Acquiring users is a very difficult task, because there are many apps and games out there and…
Mobile commerce has risen rapidly, growing by 40% in 2017 alone. Not only does spend on mobile account for 60% of all ecommerce spend, spend on mobile now accounts for 6% of total retail sales globally! That is now $1.4…
Things you should consider before A/B Testing A/B testing. It’s something we’ve probably all heard of, perhaps even used, but it can often be misunderstood and misused as well (even when approached with the best of intentions!). Today we’re going…
You’d think that with its great climate, cool ocean breezes and soft, sandy beaches, it’d be tough to think about app development when you’re in Florida. But you’d be wrong. The southernmost state in the US of A is home…
Ahhh, the mobile app RFP. How many of these have you seen over your app development career? For most of us, deciding to bid on a mobile app RFP is a complex question of calculating the project’s scope versus the…
It’s no secret that the UK has become a hotbed for mobile app development talent. From London, to Manchester, Dundee, Edinburgh and beyond, the UK boasts some of the best iOS and Android app development talent in the world. Here…
