After nearly two years of a global pandemic, the shift to a digital lifestyle powered growth in mobile app use at a rate that we’ve never seen before. Food, shopping, entertainment, health & fitness – if we could do it…
When was the last time you got a push notification that wasn’t relevant? Or one that you’ve already received a dozen times but not acted on? Maybe the messages you get are a mixed bag, a hit and miss hotch-potch…
If there’s one thing that we’re asked on almost a daily basis here at KHQ, it’s how to hang onto existing customers in a world where every other business is vying for their attention. Thing is, even though the world…
With the last 24 months seeing most of us, in some form or another, reconsidering our priorities and reevaluating how and where we live and work, we’ve inadvertently powered a huge surge in house buying and renting. From an app…
As a mobile marketer, you’re constantly considering where to hone your focus when it comes to driving sales across your digital real estate, so here’s some food for thought: while mobile websites account for an impressive 50% of global web…
As a mobile marketer for your eCommerce enterprise – indeed, as any type of marketer – you’re very likely to be spending most of your time making decisions about where your focus needs to be when it comes to driving…
When it comes to a successful mobile app, functional but friction-full isn’t going to cut it. But what will help you to take your app from ‘meh to yeah’ is a great user journey and experience, one which flows harmoniously…
You’ve got the idea, you’ve done your market research, and you’re confident – more than confident – that your app could, if launched successfully, be one of the big hitters. But with 36 billion downloads; $34bn in consumer spend and…
Businesses tend to work pretty hard these days to ensure that the data of their customers is robustly protected, and the endless data regulations that appear on a regular basis are testament to the importance of ensuring they keep in…
Last year, mobile app users grew a massive 31% year-over-year, with verticals such as entertainment, fitness, gaming, and eCommerce seeing especially impressive growth, in large part due to the radically altered needs of consumers. The message to mobile marketers is…
