Web to app migration – why it’s important

As a mobile marketer, you’re constantly considering where to hone your focus when it comes to driving sales across your digital real estate, so here’s some food for thought: while mobile websites account for an impressive 50% of global web…

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How to Maximize Your App Launch and Maintain Growth

You’ve got the idea, you’ve done your market research, and you’re confident – more than confident  – that your app could, if launched successfully, be one of the big hitters. But with 36 billion downloads; $34bn in consumer spend and…

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