Mobile user engagement – Why it’s important and how to measure and improve it

Increasing competition, declining customer confidence – finding a new audience in 2021 is more challenging than ever. And if 2020

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Mobile Technology Trends – Looking Forward to 2021 and a Post-Covid-19 World

During 2020, mobile technology has proven essential to multiple business sectors. The benefits of mobile devices have been elevated with

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Push Notifications Best Practices – A Kumulos Guide

There are many frustrations thrown up by daily life – the bad hair day, the 6 o’clock news, trailing loo-roll

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Messaging Options for Apps – How to Use Them Effectively

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with

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The 5 Things You Need to Know to Get the Most Out of Deferred Deep Linking

To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals

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Guide to Location Targeting with Geofencing

Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to

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iOS 14 Adoption – Good news for COVID contact tracing apps

iOS 14 adoption is now over 50% worldwide, but there are some significant regional differences. With the recent addition of

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Apple Event September 2020 – What You Need to Know

Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have

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The EU-US Privacy Shield; Where we’re at now and how we’re helping

Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the

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QSRs & COVID – the Mobile Response

Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And

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Mobile is the answer to COVID-19 safe travel

With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges

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COVID-19 impact on Customer Engagement & Loyalty Programs

No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many

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Acquisition or retention – have you been doing it wrong all along?

Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you

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App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

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Opt-in and Engage – Website Push Notification Success

Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the

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Goodbye Fabric, Hello Firebase

As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty    Megacity, small city, town or edge-of-town, few of

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CCPA – What It Means for You and Your App

What is CCPA? The California Consumer Privacy Act is a revolution in the data privacy rights of the American people. 

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