What exactly is feature adoption? In a nutshell, feature adoption is the act of adopting an app’s feature(s) into use. It’s what you get when you create an app feature, and the audience you created it for actually uses it,…
It’s vital to know what tools are at your disposal that can benefit the way in which we send messages, so you can establish which of these would be beneficial to your business and be sure to find a provider…
For business leaders and marketers, accurately predicting mobile trends in 2022 in an increasingly uncertain world has become immensely challenging and isn’t going to make these predictions any easier. Over the last 18 months, we’ve seen mobile trends emerge faster…
In-house or agency expertise, whichever route you take for your next mobile app development project, there’s one thing crucial to a successful outcome – the mobile app development framework you choose to build the app. Like a framework for pretty…
Thinking about where your focus should be when it comes to increasing sales across your digital estate? Then it’s worth remembering that the gap between mobile app usage and mobile website usage continues to widen … A significant number of…
WWDC21 is now underway and top of Monday’s opening keynote, Apple’s Craig Federighi (SVP, Software Engineering) gave us a glimpse of what’s coming in iOS15. The good news for users and potentially bad news for (some) brands and advertisers is…
This week, Apple announced the launch date for their latest iOS release – 26th April. Apple have added some new features in iOS 14.5, responding to the COVID pandemic by ensuring users who want to unlock their phone whilst wearing…
21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of their audience, with web push continuing to hold a top spot in their martech arsenal – and for good reason;…
After a stay of execution, on March 31st Apple are finally discontinuing the APNs legacy binary protocol used to send push notifications to iOS devices. If you have an app in the App Store with push notification capability or an…
The Apple IDFA is changing and based on some of the headlines and news reports, you could be forgiven for thinking the sky is falling in. In this article, we’ll look at what this change actually means in practice for…
