As mobile marketing teams settle in to the new remote- working landscape, the need for innovative marketing tools that enable seamless collaboration across countries and continents is becoming ever clearer. For mobile marketing teams, the ability to pivot rapidly to…
We’ve seen an explosion in the use of digital fitness apps over the past 24 months, largely due to COVID-19. Gyms being closed, exercise classes cancelled and team sports a no-no, fitness fans or just those who have binge watched…
During 2020, mobile technology has proven essential to multiple business sectors. The benefits of mobile devices have been elevated with the challenges of COVID-19. We have relied on them for both convenience and safety. They have ensured we reduced contact…
There are many frustrations thrown up by daily life – the bad hair day, the 6 o’clock news, trailing loo-roll around on the sole of your shoe … but few are as irritating as these messages… You know the ones.…
For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app users. Push notifications have always been the most effective way to gain interest in your app personal messages…
To get the best out of Deferred Deep Linking in your marketing campaigns it’s important to set clear business goals and then use the technology effectively. In this article we cover the 5 big things you need to consider to…
Implementing features that allow apps to easily define and target users makes marketing to your audience easier. This helps to keep users engaged and boost your chances of retaining them long term. For businesses that have physical locations or where…
iOS 14 adoption is now over 50% worldwide, but there are some significant regional differences. With the recent addition of contact tracing APIs to both the iOS and Android operating systems, gaining significant adoption of latest updates has never been…
Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have brought to the table for the rest of 2020. The main talking point from everyone post-event and the first question…
Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the uncanny inability to think ahead, they unfortunately end up falling flat on their proverbial faces never to be seen again.…
