QSRs & COVID – the Mobile Response
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And whilst we may be able to live with a mullet hairstyle indefinitely, the one thing we can’t do without –…
Blog
Read More
Mobile is the answer to COVID-19 safe travel
With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges facing societies as they try to get back to some form of normal. During times of social change, it’s incredible…
COVID-19 impact on Customer Engagement & Loyalty Programs
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many cases changed for good. Businesses need to be thinking about how this impacts on how they interact with customers and…
Acquisition or retention – have you been doing it wrong all along?
Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you can’t keep a hold of them. Yet companies are still spending more on acquisition than retention, and an even larger…
App Store Review Guidelines March 2020
For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to app users. 77% of Apple devices less than four years old use iOS 13, so Apple believes all apps on…
Opt-in and Engage – Website Push Notification Success
Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the title). These two go hand-in-hand, so you’re going to need to think of a way to boost both to reap…
Goodbye Fabric, Hello Firebase
As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has deprecated Fabric and moved Crashlytics services to its new home in Firebase. You’re probably already familiar with Firebase but if…
QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point in 50,000 downloads if no one’s using it? (Clue: none whatsoever). So, while it’s very tempting to focus on acquisition…
QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3
Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the history of loyalty, and how you pretty much have to nail it in today’s rapidly evolving QSR sector if you’re…
QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3
Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of us can step out of our own front door these days and walk but a short few steps before encountering…