What is CCPA? The California Consumer Privacy Act is a revolution in the data privacy rights of the American people. Much like the GDPR in Europe, CCPA aims to regulate how companies can capture and distribute your data. America still…
It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better themselves. In the modern age there’s some ‘new year resolutioners’ that you’ll find are not reaching for the dumbbells, but…
A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of apps in 2020. Here’s our prediction of what trends you’re going to be seeing a lot of this coming year.…
On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. It’s not a blanket statement that all apps don’t work. Of course, many many apps DO work…
Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push notifications engage audiences on mobile web, and of course, desktop too. So it’s time to take a look at why…
All Kumulos features are designed to help you engage the audience of your app. After all, it is how today’s customers, guests, fans and loyalty card members want to interact with your brand or business. Whether your app is intended…
Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they can to boost loyalty and retain customers. Hospitality companies in particular, need to entice customers with more than just discount…
Improving your push notification strategies is perhaps not high on your to-do list. Perhaps you are spending more time on App Store Optimization (ASO) to increase app downloads. But, if you’re spending time (and money) getting more app users, you…
Engaging your app’s users with mobile messaging is one of the most powerful forms of direct marketing in the app industry today. Mobile message marketing can reach your entire user base, even when accounting for different time zones, in different…
Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term mobile user engagement. In mobile marketing, engagement is the term used for an interaction between a user and an app.…
