Location prompts can be a problem area for app development teams. After all, you’ve no doubt been there yourself…you download an app…immediately get prompted for your location…and let’s guess…you don’t hit “allow”. According to Chief Marketer*, only 20% of app…
DMEXCO 19 – Wednesday 11 and Thursday 12 September 2019 – is fast approaching! For those of you in the world of mobile app development you know what this means. We’re all headed to Cologne, Germany for #DMEXCO19. DMEXCO 2019,…
Consent-based in-app messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages. You’ll soon understand the implications of ignoring data protection legislation. The good news is, that, if you’re already…
In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently only use push notifications. They think push notifications alone are sufficient for their mobile app marketing strategy. However, mobile marketing…
Top mobile app development companies in Virginia 2019 – the awards are announced! As a leading provider of mobile app performance management software, Kumulos eat, sleep and breathe mobile. We talk to a lot of mobile app developers around the…
Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used correctly, push notifications can re-engage users, spur users to take a specific action, and boost retention rates and other key…
5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most important sectors in the technology field, with potential large-scale applications for consumers and enterprise organizations. 5G promises to unlock IoT…
Top mobile app development companies in Toulouse 2019 – the awards are announced! As a leading provider of mobile app performance management software, Kumulos eat, sleep and breathe mobile. We talk to a lot of mobile app developers around the…
Mary Meeker Internet Trends report is out for 2019. A lot of people in the mobile sector eagerly await their favourite slide deck from Mary Meeker. She is the Bond Capital founder and former Kleiner Perkins general partner. Mary Meeker…
Mobile app development strategy might not be something you specifically think about. For sure, you and your team specialize in mobile app development. And, without realising it, you will be following your strategy. For example, from that initial moment when…
