Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an…
As a leading provider of mobile app performance management software, Kumulos eat, sleep and breathe mobile – so we talk to a lot of mobile app developers around the world and are fascinated by the incredible work done by app…
Maximize mobile app downloads – this is top of your client’s goals for their new mobile app. Meanwhile, you, as their app developer, aim to build recurring revenue for your mobile app agency. Therefore, offering an AppGrow service, where you…
How much does it cost to make an app? Budgeting for an app is not all that different to budgeting for any other project. You’ll need detailed budgeting in order to make it happen. How much an app costs to…
Mobile app development trends for 2019 have made the Kumulos team excited! It feels like yesterday that we pointed out the top mobile trends for 2018. It’s interesting to review our previous predictions and see how they’ve developed into new…
As a leading provider of mobile app performance management software, Kumulos eat, sleep and breathe mobile – so we talk to a lot of mobile app developers around the world and are fascinated by the incredible work done by app…
Launching a mobile app is only the first step to having a successful app for your client! To improve mobile app performance for your clients, mining data is essential to ensuring you are doing the most important things to drive…
Burger King’s “Whopper Detour” stunt targets McDonald’s by placing geo-fencing within a 600 feet radius around each one of their 14,000 outlets. Then when someone with the Burger King mobile app on their phone crosses the Geo-fence, it triggers a…
Something interesting happened to me yesterday. LinkedIn did something very smart. I know, how amazing is that? But, then almost immediately, true to form, they followed it with something equally stupid with Push Notification User Engagement in their mobile app.…
In the UK, the north, that’s anything north of Watford for those based in London, used to be thought of as a technology hinterland. Not anymore. The Northern Powerhouse is now firmly established as a hot-bed for mobile app innovation, so this…
