Kumulos Mobile Messaging, is now part of HCL’s Unica Deliver Platform, allowing their customers to enjoy a seamless, world-leading omnichannel messaging experience.
With over 20,000 customers, 160,000 staff spread across operations in 50 countries, HCL is one of the world’s leading software companies, working with some of the world’s most famous brands. As part of Unica’s recent Spring 2021 release, Kumulos’ Mobile Messaging capabilities are now integrated into Unica Deliver, HCL’s world-class Omni Channel Marketing Automation Platform.
With Mobile Apps now firmly at the heart of most businesses digital transformation strategies, their demand is only set to increase. Accelerated by changes in customer behavior and the commercial challenges faced by the COVID-19 pandemic, mobile app usage continues to grow at an unprecedented rate. For many industries, mobile is now the default channel for how customers want to interact with their brands. Their customers see apps as the easy way to interact and transact, whereas brands see them as driving efficiency, as well as making it easier to increase engagement and build stronger bonds with their high-value customers. So, adding Kumulos to Unica Deliver could not be better timed.
The Unica Deliver platform lets you build precision marketing campaigns at scale. Powerful yet easy to use, it lets you plan, execute and measure the results of complex multi-step, omnichannel marketing campaigns. With the addition of Kumulos, Unica Deliver can now add rich media Mobile App Push Notifications to their portfolio of email, chat and SMS channels. This means Unica customers can now manage Mobile Messaging within their digital campaigns easily, across all of their mobile apps and through a single viewpoint.
This launch is the culmination of a collaboration between international cross-functional teams from both HCL and Kumulos. It has delivered a seamless integration between the two platforms. A truly world-class integrated push messaging capability seamlessly working with Unica Deliver, providing a best-in-class, integrated, digital messaging solution.
This completes the first phase of the Unica/Kumulos Strategic Partnership, with more to come in the next few months.