Kumulos today announces its acquisition by Optimove, the Leading CRM Marketing Platform. This adds powerful Mobile Marketing capabilities to Optimove’s impressive AI-driven Customer Relationship Management (CRM) Platform.
The Optimove platform empowers brands to connect with their customers and deliver personalized multichannel campaigns at scale. With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, and optimize hundreds of CRM campaigns simultaneously. Kumulos bolsters Optimove’s AI engine, adding native mobile capabilities to allow brands to seamlessly orchestrate multichannel marketing journeys across web, email, and now mobile channels, all from one single platform.
Kumulos today serves Mobile-First businesses with world-class messaging capability, helping brands of all shapes and sizes drive better results from their apps. Tomorrow, joining forces with Optimove accelerates plans, bringing their world-leading Customer Data Platform, Campaign Orchestration, and email marketing capabilities to deliver a best-of-breed Omni-Channel Marketing Platform for mobile-first businesses.
Following the acquisition, Kumulos becomes the Mobile Center of Excellence within Optimove. This will see considerable investment in its Scottish base, which is planned to more than double its headcount in the coming year. All staff remain with the business, with the Founders Mark and Bob taking on senior roles focused on Mobile within Optimove.