mobile push notifications message throttling feature screenshot

New Feature Update: Message Throttling is now Live

A much-requested feature from our Kumulos users, we’re happy to say that Message Throttling is now available to use with all mobile push notifications.

Message throttling can be a powerful tool in the arsenal for any mobile marketing team looking to ease the pressure on their back-end systems that may have resulted from sending a notification to a large audience all in one go.

With throttling applied, you can configure a period from 1 – 24 hours for the notifications to be delivered to your audience in batches, completing at the end of the selected delivery window. This will massively reduce strain on your back-end, and spread out your traffic throughout the time period. 

mobile push notifications message throttling feature screenshot

When you’ve set up your notification and allocated time period, behind the scenes, we will use this to compute a schedule to send the message to the audience in batches evenly across the provided window. For example, for an audience of 3 million across a 24-hour window, we would send the message in 250 batches of 12k users at a time, with an interval of ~6 minutes between batches.

We can also set a default value for you for any of your apps in the database, so you don’t have to remember to set it every time you set up a new notification! 

If you’d like to learn more about message throttling and how it can be a great addition to your mobile messaging setup, check out our docs or get in touch with our product specialists!