For any of you skeptics doubting the commercial feasibility of Backend as a Service (BaaS), you should check out Facebook’s acquisition of Parse for a rumoured $85 million (And then the subsequent fallout in 2017). The acquisition enables Facebook to provide their own proprietary backend solution for app and game developers. The integration between Facebook and Parse will enable the social networking company to provide a superior user experience through enhanced responsiveness and reduced latency.
Parse has been described as BaaS (backend as a service) and XaaS (everything as a service). If you’re an app developer, this means you can focus on the front-end design and development of your apps and games, without having to worry about setting up a server. This can enable app developers to manage messages between users, push notifications and storage of apps and games.
Are you a Facebook addict? If you’re online, it’s at least probable that you check it once a day, probably more like multiple times a day. Do you even know how much time you waste on it? Probably not, but it’s a good bet that it’s way more than you think, or would be comfortable with. Afterall, just exactly what are you doing there? Unless you’re actively talking to someone, is not the case that you’re essentially people watching, but online, on your own?
Anyways, two P.H.D.s at MIT tallied up how many hours a week between them they were wasting on FB a week. Turns out, a lot. How much is a lot? 50 hours. 25 hours hours a week they were wasting each. That’s a part time job right there, just on Facebook. They realise they had to do something, but what?
Well that’s where the Pavlov Poke comes in.
They hooked up a metal plate to their keyboards that, every time they went on Facebook, would give them a painful (but not dangerous) electric shock. It’s essentially aversion therapy 101, and it’s a hilarious way to go about trying to aid your productivity. We all could probably use that for our own keyboards; even if we’re not Facebook users. We’ve all got our little vices online, websites that we sink hours into because they give us our daily hits of information. Imagine how much more we could get done if we weren’t always alt-tabbing out of whatever we’re supposed to be doing in order to watch stupid videos of animals failing or to follow a link train and end up reading up about how Taylor Swift only wants to be in a relationship to get new material to write about (seriously, this happened and that is true, look it up).
A little aversion therapy may go some way to curing us of our crippling need to read that one little bit more information. Or just make our offices really funny.
Whatever the case, Kumulos is here to provide you with a non-addictive but oh-so-useful Mobile Backend as a Service to cure your app development woes. So get in touch today, if you can tear yourself away from Facebook long enough that is.
We talked yesterday about the iPhone 5C and how, despite being the “ugly sister” of the 5S, it’s the one getting all the attention, mainly cause it’s new. Apple have never done budget before, so we’re all curious to see what it can do with the 5C.
Having said that though, we do still have the 5s on the way, and from what scant details we’ve had, there is highly likely to be a dual LED flash there, as well as; potentially, a fingerprint scanner. Now we’ve been hearing about fingerprint scanning tech in smartphones for years. The way we interact with them it seems almost like a done deal to the imagination.
We’re always putting our fingers on the screens, we don’t need to let anyone else use our phones so we don’t need multiple user accounts and also, it’s some mission impossible style stuff. Having a biometric lock, or using biometrics in general is something that makes perfect sense in a smartphone. Google are already doing it with Face Unlock (not that it works very well, but the sentiment is there) and the Moto X has its “always listening” voice activation.
Apple have always been trend setters and disruptors. If they release a phone with fingerprint scanning tech, it will only be a matter of time before the major Android manufacturers are out in force doing the same thing. Although there is even a rumour that the 5s may even sport NFC, despite Jobs having said that he didn’t see any point in the technology (yeah, cause Apple have been doing a great job of listening to those mantras).
As always, the “s” models of the iPhone are only a stepped upgrade rather than a leap and a bound, but we hope that fingerprint scanning tech isn’t the only thing the 5s brings to the table. After a fairly stale 5 launch and nothing exciting all year, Apple needs something to knock it out of the park. So now all eyes turn to Sept. 10th. We shall see what Apple brings to the fore.
Until then, if you’re an iOS app developer that wants to grab the new 5s excitement but need a Mobile Backend, talk to us at Kumulos. We’ve got you covered with a Mobile Backend as a Service that’s powerful, customisable and there for you in whatever form you need it to be. So why not talk to us today?
The rumour mill has been turning in overdrive since Apple’s announced September 10th 2013 conference date. We all speculating exactly what Cupertino are going to bring to the table after what feels like a long hiatus.
The 5C has had a lot of attention in the leaks circuit. Photos are cropping up daily, but we’ve not had an official yay or nay from Apple (not that’d we expect one, honestly).
The question, and we’ve looked at this a little bit before, is just what the 5C is going to do for Apple upon its release.
Apple is built on a premium branding, it’s whole design ethos is aesthetics, user experience and quality based. Releasing a budget handset seems like a step in the wrong direction when you take all that into account. It seems like it will cheapen the brand, add that plasticy tinge to an otherwise shiny metallic logo.
But then, the 5C isn’t for the premium crowd to begin with.
It’s for the emerging markets in India and China, and it’s for those of us who like our SIM only packages and aren’t as fussed as to whether we have the latest and greatest piece of hardware. After all, and it’s sometimes hard to believe when your daily existence is to keep yourself up to date with the cutting edge, but not everyone wants to be running a 2 month old handset that can run half the stock market on its own. A good majority of customers just want a handset that’s capable, reliable and of good quality; and the 5C will likely provide all that in spades.
It also makes business sense for Apple because their only budget offerings right now are the 4 and 4S, and they’re still being manufactured with aluminium and glass, which is expensive. The margins are low on these handsets now, and their 3.5inch form factor just doesn’t really cut it these days. The 5C will have the same size and shape as the 5 but will be much cheaper for Apple to produce.
When thought of that way, it looks like we could be onto a winner. What it may also do is inspire a whole new range of iOS app opportunities as those who couldn’t afford an iPhone before now suddenly have one in their grasp.
Whatever the case, Kumulos will be here to support your app development project from its initial conception all the way through to its launch and beyond. Our Mobile Backend as a Service is designed by app developers, for app developers. So why not contact us today?
On Saturday here at Kumulos we noticed Google’s services simultaneously dropped and took roughly 40% of worldwide internet traffic with them. They were only down for a few minutes, but in that time many internet users world’s stopped altogether.
Can we all just take a step back here and think about the mind boggling implication of that statistic?
In the internet world owning more than about 10% of anything is considered a win; so Google going down for a couple of minutes hamstringing more than a third of global traffic is downright disturbing. It shows just how much Mountain View’s services have managed to integrate themselves into our lives. Think for a moment, if ALL of Google’s services went away, just how many things would you lose that you use daily? Your email, free cloud storage of files and music, search, most of what makes Android worth using and of course Youtube. And that’s just the most used parts of Google’s cake, there’s so much more there.
Should we be worried that one company has managed to so heavily embed itself in our online lives that Google is now somewhat synonymous with the internet as a general thing?
But then, that’s where the internet is going these days isn’t it?
Civilisation is starting to catch up to the lawless frontiers of old, the small towns like Google and Facebook are now sprawling mega-cities. This is the age of the “stack” where most of the internet is controlled by a few massive, vertically integrated corporations. Amazon, Google, Facebook, they all do the same thing. They want our money, they want our loyalty and they want our data and in return we get our lives entirely catered for online.
Should we be worried? Perhaps, but what’s the other option? Cobble together our services from smaller, specialised companies who don’t talk to each other and have no way of integrating? Sorry, but tabbed Google services beat that headache any day.
And speaking of headache solving services, Kumulos’ Mobile Backend as a Service is meant to do just that. It’s our own problem solver to keep your app development world ticking over smoothly, so why not talk to us today?
There’s been a lot of speculation in recent days about the future of Apple. They have been quiet essentially all year, with the biggest update to any of their products being the the MacBook Pro. Not that that was any slouch, the jet-engine looking computer promising to be a mid-range server instead of a computer in terms of power.
And it’s not like they haven’t got things in the pipeline, the iPhone 5s is almost certainly coming, and the budget iPhone has been heavily rumoured to be in the works; oh and there’s probably some kind of iPad update coming too. So lots of stuff on the horizon, but it’s being met with an overwhelming “meh”.
Don’t get us wrong, there will still be people lined up around the block to get their latest iCrack; a good number of us at Kumulos will be right there with them. Apple isn’t one of the biggest companies in the world for no reason after all. The trouble is that we all want more.
And that “we” happens to include the company’s board of directors, who are getting increasingly antsy with Tim Cook, claiming that the company isn’t “innovating fast enough”. Aside from the somewhat questionable untone that innovation is somehow something you can just control the pace of rather than something that comes in unpredictable fits and starts, there’s also the issue of whether Apple is really doing badly.
The answer is no.
Of course it is, they have more money than half of the developing world. Even if they start to bleed money for a couple of years whilst they look for that next big thing; they’ll still be doing better than Microsoft or Google in terms of pure profit. And if money is the goal, then why is everyone worried?
The unlying issue here is of course, that Apple showed absurd growth during the end of the 00s and they kept doing it for years. Whereas most company growth is only in spurts, Apple kept a consistent push going all the way through from the release of the iPhone to around Jobs’ death. And now they’re still growing, but they’re not growing fast enough. Wall St wants them to be pushing that 80% growth mark still, but since when has any company ever managed to do that? The answer is not one (that we know of at least).
Like an athelete who, due to a perfect storm of events, sets a near unbeatable record during one Olympics, Apple have raised the bar so high that they themselves can’t measure up in the long run. But that doesn’t mean they’re doomed, just returning to a more sustainable pattern of growth. Sure, it’s anti-climactic and a little disappointed, but what do you want? A flash in the pan, or a slow burn that lasts as long as you want it to?
Marketing is tricky, we all get that. In this all connected world, where we know what everyone is doing, all the time, it’s difficult to stand out from the crowd. Which is why companies are turning to more and more… interesting ways to put their product out there. So, in that vein, LG decided the best way to attract attention was to tie 100 vouchers for a free, brand new, G2 to helium balloons and then tell people when and where they were releasing them.
The crowds turned up with BB guns, knives tied to sticks and essentially any kind of weapon that was likely to bring down a balloon; and then they surged when the balloons were released resulting in 20 people being injured. LG have offered to cover all the medical bills of those injured and that they take “full responsibility” and that other events have been called off for “safety concerns”
You can see the reasoning behind LG’s idea. Get people hyped up about getting a new smartphone, and then gamify it so people don’t get all sore (no pun intended) when they don’t get the phone. But really, someone somewhere should have probably been able to predict that telling people they can get a £600 smartphone for free if they bring down a balloon with a voucher attached would result in a situation like this.
Of course, this event puts LG front and centre in the public eye, but it doesn’t paint LG in the best light. This is the really tricky thing about good marketing, attracting attention is not that difficult, but you want it to be the right kind of attention. The Russian tampon advert was good because it had a sense of humour, was edgy and turned heads. The Marmite ad linked earlier has got a lot of negative reactions from people claiming it to be trivialising the plight of real animal abuse cases and the people who deal with them and despite 400,000 views, has had no appreciable increase in sales.
LG will go home and lick their wounds and their next publicity stunt will probably be quite safe and tame, but it will be interesting to see what the ultimate fallout from this event will be for them.
Luckily, Kumulos won’t be asking you to chase balloons through the streets; we just offer a solid Mobile Backend as a Service that promises to make your app development life that much easier.
Now usually at Kumulos, we like to talk about the tech and mobile industry, because that’s where we work and there’s where our interests lie. But, that’s not to say that something can’t catch our attention outside of this, of course not. One good example is Ashton Kutcher’s recent Teen Choice Awards acceptance speech.
Now, it’s easy to dismiss Kutcher. He started out as a model, moved to being an actor playing a dumb teenager in the 70s before carrying on to play a series of throw away, silly and/or just cringeworthy roles. Oh and he was the presented of Punkd. And he married then divorced Demi Moore. Overall, he’s not had what you could call an inspiring career in terms of inspiring intelligent debate.
Like with all people though, there’s more to him than appears apparently. He’s spent the last few years investing in some very smart people and ideas such as Airbnb, Spotify, Fab and Uber. He’s also got a real thing for listening to the wisdom that Steve Jobs passed down, no surprise really considering Kutcher looks more and more like a butch version of Jobs as he gets older. And at the Teen Choice Awards recently, his speech wasn’t just a “Thank you for your parents money, good night.”, in it he genuinely tries to impart some wisdom on these kids.
It’s not every day you get a celebrity with some serious clout in the younger demographics talking about how “Smart is sexy” and that everything else is “crap”. It’s quite heartening really. Even though he borrows heavily from Jobs own speeches, what Kutcher is saying is no less relevant. It certainly can’t do any harm for teens to hear someone they admire telling them that they should work hard for opportunities, that they shouldn’t worry so much about being “sexy” and that they don’t have to conform to the patterns set down by those around them.
Whether it has any impact is yet to be seen really, but maybe it’ll inspire more of those who are, whether they like or not, role models, to act like them. And with that linked vid already closing in on 2 million views, we can but hope that it does some good.
Google have always been ones to slip into any market that looks like its got some wiggle room. They did it with mobile, they did it with browsers, they’re doing it with wearable tech, and they’re also doing it in the PC market. That self same PC market that has been on the blink for years, shrinking and slowly spiralling down as Microsoft see their profits and margins go with it.
The result of this has of course been that Windows OEMs are getting twitchy. Acer has been seeing dropping profits recently, their Windows 8 tablets and computers really not doing well at all. So how can OEMs like Acer recover their loses?
Well, if Google has anything to say about it, it’ll be through Chromebook and Android.
Already Acer make the C7 Chromebook that sells for $199, riding on the back of the netbooks of old. Running Chrome OS, these Chromebooks aren’t the biggest players in the PC market by far, but they’re a strong indication of where things are headed. Acer are predicted to have some 12% of their revenue come from either Android or Chrome based devices by the end of the year, and Chromebooks alone are looking to be 3% of their sales. A small number perhaps, but when you take into account that these Chromebooks are essentially running experimental software and are largely cloud based in their storage, it’s quite an impressive number in such an entrenched market.
Windows 8 and especially Windows RT seem to be increasing the rate of the market move away from PC. ASUS have come right out and said that RT is killing their windows tablet sales, whereas the Nexus 7 is doing rather well for itself in comparison. If this becomes a trend, where Windows won’t sell but Android and Chrome will, Microsoft will be likely to see Mountain View take more and more of their customers.
Google have been very savvy in how they are managing their move into the PC market; by using OS that can all talk to each other across multiple different devices, we could easily see the day where your phone, tablet and laptop all sport the same OS and even the same homescreens as Google creates the “One account to rule them all” style mindset.
2013 has so far been the year of Android and Google, and as we approach fall, we can only wait and see if Apple can bring the magic and capture us all back from the little green robot.
Android’s market share is now becoming a story that we’ve all heard before, the reports of its dominance in terms of pure handset numbers have been coming out for the last couple of years. We all know that Android can move handsets; but this new data from IDC is showing that Android is starting to really forge a proper lead that could result in some interesting changes coming to the smartphone market in the next couple of years.
According to IDC, 187.4 million Android smartphones were shipped in the last quarter, that number being equal to 79.3% of all smartphones shipped during that time. iOS is still easily the next in line with 31.2 million units, coming to somewhere around the 13% mark of full market share. Android has seen very strong growth in the last quarter as well, with all of the major OEMs seeing sales in the double millions of digits.
The other stand out here is Windows Phone, which has grown some 77.6% year over year, with its market share sitting somewhere around 3.7%, making it certainly the strongest 3rd place OS. There was only more bad news for Blackberry however as they managed to drop a full 2% of their already small market share, leaving them at 2.9%.
As the table shows, only Android, iOS and WinPhone had any growth at all recently, with every other competitor starting to fall away. IDC attribute Android’s continuing growth with two main factors: The release of high quality, premium handsets like the S4 and HTC One and the continuing movement of emerging markets from feature phones to budget smartphones, where Android is currently king. The big event to watch at the end of this year will be Apple’s supposed, and now heavily leaked, budget iPhone, and what that does to the market tables.