Tag: mobile apps

The Key to Analyzing User Retention in Your Mobile App

analyzing user retention

A successful product, in pretty much any category, is not defined (just) by how many people are using it, but (also) how many people are using it – frequently.

Think about it – if you hear a really good song on the radio – you’ll probably want to hear it a hundred more times. If you find an awesome restaurant in a back alley somewhere, you’ll keep coming back for that teriyaki wok. So what do radio editors and restaurant managers do when they notice you like the song/food? Radio editors might keep playing the same song every day. Restaurant managers might send a glass of wine your way, on the house, to let you know they appreciate you coming every once in awhile.

The same thing as with apps – important as it is to have people downloading your app, that doesn’t mean you’ve completed your work. On the contrary, my dear Watson – only then is your true task just beginning.

Building the app is the easy part – now you need to focus on making people return to the app. In turn,  transforming them to regular users and giving you various chances for monetization. That is the true challenge here – to get as big of a retention rate as possible, and to convert one-time users into regular returnees.

Analyzing user retention

The best way to measure how successful an app is to track retention. Some may argue that engagement is the best way to go – but not all apps are created equal. While some (for example, Shazam) might have fairly low engagement, others (Facebook) might have it high. That doesn’t mean both apps won’t be able to monetize properly, which is why it is best to focus on retention.

Retention is a metric allowing you to see how many people are returning to the app. As you try to engage with them, retention will help you understand which parts of your app are working and which are not. This will help you make tweaks in order to keep your users coming back for more. By constantly making improvements, you will keep your users and keep that conversion rate high.

If you want to measure retention, you need to understand how often users are returning in a set period of time. That is best done through cohort analysis, which groups together people who have started using your app at approximately the same time and shows you, in percentages, how many are returning.

Through cohort analysis, you can look for specific patterns in behavior, identifying your most loyal users, as well as those that were the first to quit. By looking at specific groups, cohort analysis can help you figure out if your retention strategies are bearing fruit or not.

analyzing user retention

Example of retention cohorts

Now, we won’t go in depth on what you need to do to keep your users engaged, and coming back for more – that’s a whole other post(s) in and of itself. Assuming you already know, and have devised a strategy, we will just focus on how to measure the success of that strategy: user retention. In particular, we’ll  on that little extra you can do to improve that analysis.

Quantity craves quality

Quantitative analytics will tell you plenty about your app and its users – it can tell you the number of downloads over a specific timeframe. It can tell you how many active users your app has, how long they stick around, and how often they come back. You can get plenty of information about the time of day, week and month when your app is at its highest, and lowest points.

But all that information won’t help you improve the retention rate among cohorts, as it tells you very little about the experience users are having with your app. It doesn’t tell you what they’re doing when they open the app up, what they find most enjoyable, and what they’re struggling hardest with. The time of day when people use the app will tell you very little about the frustrations of a poor user interface, or if you have a non-working button, somewhere in the app.

For that, you’ll need that ‘little extra’ we mentioned earlier – qualitative analytics. All the engagement users have with the app, including tapping, swiping or pinching. Which parts of apps they interact with most, and which are just there to collect digital dust. All that information, which can prove invaluable to improving user experience, thus improving retention, is accessible through visual app analytics – something Appsee, for example, has to offer.

Now we will go through some the features visual mobile app analytics can offer, which can be a gamechanger when it comes to improving retention rates.

Touch Heatmaps

First up are touch heatmaps. This feature will place a visual layer over the entire app to show you exactly where people tap, pinch and swipe within the app. Using the same color-coding principle thermal goggles use, the feature will show you which parts of the app are used the most, and which are being neglected.

touch heatmapsHere’s an example of how touch heatmaps can help you improve retention. Let’s say you have an app with a login screen. It allows your users to log into the app using either a custom account, or their Facebook and Google accounts. In that screen, you’ve noticed through touch heatmaps, that a lot of people are swiping across the bottom of the screen, looking to proceed without registering, or logging in at all. After they realize they can’t enter the app without registering, they quit, never to be seen again.

This might prompt you to create a ‘Enter as Guest’ feature, solving an important issue for a group of users, effectively improving on the overall user experience and beefing up that retention rate. That is exactly what touch heatmaps can do – the feature will give you more insight into user behavior, which is essential to understand if you want to improve the user experience, and ultimately – retention.

For more examples of how touch heatmaps can improve your mobile user interface, make sure to check out this infographic, as well.

User Recordings

Real-time, information sensitive session recordings of users interacting with your app can be crucial to your app’s success. This feature will let you see exactly how users engage with your app, what they do, if and where they get stuck, and which parts of your app cause frustrations.

user recordings

For example, if you have a mobile game and you notice that many people reach level 10 and just quit there. You know that a lot of people quit there, but don’t really know why. By watching a replay of a user session, you could potentially find a design flaw which makes it close to impossible to finish the level, frustrating users and making them quit.

Or another example. Let’s say you have a shopping app. One of the biggest challenges for many shopping apps is that people tend to abandon their carts (shopping cart abandonment rate for mobile is at a stunning 97 percent). You see that they’re quitting, but can’t point a finger at a concrete issue. By watching user sessions, you realize that many users experience multiple issues before actually making the purchase.

Events like these happen all the time, and only by visualizing what your users are experiencing, you can optimize your user interface to keep your retention rates high, bring back old users and even onboard new ones. Session recording is the most powerful qualitative analytics tool, as it literally puts you into the shoes of the user and allows you to experience both good and bad sides of your app. Understanding your users’ troubles can help you build better future versions, and there is no better way for user retention than actually solving the problems they’re having.

Monitor, optimize, rinse and repeat

User retention is a process – not an event. You are never done optimizing your app. If you want to keep your users engaged and keep them coming back for more, you need to be engaged as well.

It all comes down to monitoring, optimizing, then repeating the process.

Every strategy, user retention included, needs to be based on solid, actionable data. Quantitative data can tell you a lot about who your users are and how much time they spend with your app, but it won’t tell you how they actually feel using it, and if they’re experiencing hair-pulling moments.

Through qualitative analytics, and tools such as touch heatmaps and session recordings, you will be able to understand exactly where the problems and nuisances lie within your app, and where your focus needs to be next. And that information is, without a doubt, essential to optimizing your retention strategies.

Hannah Levenson is the Content Marketing Manager at Appsee .  A UX and mobile app enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she’s the only one with a “foodie” Instagram account. You can follow Hannah on Twitter @HannahLevenson.

Five Steps for Building a Successful Mobile App

image of phone - twitter

Mobile apps are so ubiquitous nowadays that almost all companies can think of at least one way in which an app could enhance their business. On top of this, an increasingly large number of hugely successful companies have an app at their very heart – just think of Uber, Shazam and Flipboard if you need a few examples.

Whether you want to build an app to provide a better service to your customers, or build a whole new company around an app in the hope of becoming the next big thing, it’s important to consider certain things before you get started.

This article lists five steps for building a successful mobile app – don’t begin your app development  without reading them!

1. Gain a clear idea of what you’re aiming for

This may sound really obvious, but it’s extremely common to hear of companies wanting an app (after all, “everyone else has got one”) without really having a clear idea of what it’s going to do. These unfocused people can land themselves in a whole range of undesirable situations; Unfocused thinking leads to an unfocused app – and modern technology users are a demanding bunch with a short attention span.

If you don’t have clear ideas, you are at risk of being provided with ideas by app developers who are often only trying to help. While it’s essential to work in partnership with your developers, it’s crucial to start out with a spec for what’s actually needed. The people who best know what your app needs to do are people within the business and, if the company is already in operation, the customers.

2. Be prepared to treat your app as an ongoing project or business

A HUGE misconception about apps is that they are a “job and finish” task. If this were remotely true, we’d never see software updates, and apps would all look the same as they did five years ago!

Even if you don’t think the core of your app will change much, there’s absolutely no way that you won’t have to treat your app almost as a living being.

Technology will move on, customers will demand new features, and sometimes something as simple as an operating system upgrade will require some coding for compatibility. So don’t think of an app as something that’s done once it’s built. This is merely the first step in the journey. This is even more relevant if the app is at the core of your business!

3. Keep an open mind on pricing

There’s no doubt that you’ll be able to find individuals who will build you an app “on the cheap,” such as students who’ve just learned objective C, or inexpensive off-shore freelancers.

image of moneyUnless you’re happy to manage them extremely closely and shoulder some risk, think really carefully about taking this route and allowing a “race to the bottom” in terms of price. As per the previous tip, creating your app is not a one-off job if you want to take it seriously, and plenty of people come unstuck when they end up with an app that’s unsupportable because nobody really understands how it was put together in the first place. This was (and remains) the case with website and database projects too.

What you should pay for an app is a quintessential “how long’s a piece of string?” question. The answer is probably a little more than you’d hoped, but not as much as you’d feared! According to the folks at Dogtown Media, app development can run anywhere from $25,000 up to $500, 000 (and beyond).  Finally, remember that you need to account for the ongoing development and support for your app, and not focus on a one-off headline price.

4. Get a prototype ready

Nothing puts the nails in the coffin of an app more than launching it without proper testing. Consumers can be savage when an app doesn’t provide instant gratification and will show no mercy in uninstalling and leaving a negative review – which (of course) will put off future customers.

For this reason, it’s essential to create a prototype and test it to within an inch of its life, perhaps with a select group of beta testers, before letting it anywhere near the public. Bear in mind too that, as discussed above, your first app release will be a 1.0 version!

This is widely known as a “Minimum Viable Product.” Within days (if not hours) of releasing this, you’ll probably start to think of new features that should be incorporated into version 1.1 and beyond!

5. Launch only when ready!

space shuttle launchingIt’s really unwise to set a date to release your app and stick to it regardless of what happens. Do you want an app released on time to widespread negative reviews, or an app released several weeks late to widespread acclaim? Hopefully the answer is obvious.

Once you have launched, you’ll want to see how your app is performing – obviously the reviews will give you a broad picture, but you can go way beyond this by using mobile analytics to find out exactly how customers are using your app. Analytics will help you find which features are working and which your users are engaging with. From there you can go back, refine, improve, and move towards the next version – just as we discussed above.

What do you think? Any steps we left out for building a successful mobile app? Feel free to leave a comment below! 

How Digital Agencies can succeed in Mobile App Development

Digital Agencies and Web Designers

If you are like most digital agencies and web designers you’ll be keen to make sure that you get your slice of the highly lucrative mobile app development market.  Mobile Apps are big business and keep digital agencies relevant as consumer habits change.  Brands are increasingly adopt an Omni-Channel approach to give their customers a much more seamless experience. With Millennials now making up more than 50% of the working population this is increasingly becoming Mobile First approach. Agencies without a coherent mobile app strategy risk becoming irrelevant and their customers turning to Mobile First Agencies to help them deliver their digital strategy.

Even the most modest projections put eye watering numbers on the current value of the mobile app market, valuing it in billions of dollars in the next year or so. Also the average enterprise budget for an enterprise app is around 5 times that of an equivalent website. So Brands are putting significant budgets behind their apps.

Why Digital Agencies Struggle with Mobile Apps

This great piece recently published in The Drum (a leading UK publication serving the design industry) nailed why some digital agencies are struggling to get a foothold in mobile apps. In essence the piece says that 3 things are holding agencies back. First, not taking the opportunity seriously and investing in the resources (or easy access to external resources) to deliver mobile projects well. Second, not taking time to understand mobile and thinking it’s just an extension of web, when in fact the dynamics and the services the agency should deliver to support their client, are completely different. Third, not saying no. Not challenging their clients hard enough on whether they actually need an app. Not pushing hard enough to get them to think carefully about exactly what “outcome” they want from the mobile app. What metric do they want to deliver; increased sales, tangible improvement in customer satisfaction, increase in staff productivity or whatever. There seems to be a tendency to ship an app with no clear KPI’s (and usually no way of properly measuring the impact the app has had on the business). As the Drum article says agencies are inclined to think that mobile is just another channel, tick that box for the brand and they are doing their job.

Its also worthwhile to point out that many Digital Agencies, who have grown up with web development moved into mobile responsive websites, just assume that native or hybrid mobile app development is just the next natural extension to what they do. So its an easy and natural extension to their business. The reality unfortunately is somewhat different. This excellent piece  on Why Most Mobile App Projects Fail, nails it for me.  The big take away is the difference between mobile and web development, with mobile much more closely aligned to software development than website development, so a very different approach and mindset is needed if you want to succeed.

Well the hard truth of the matter is that Digital Agencies who don’t have a credible offering in mobile will see themselves become increasingly marginalized as their Brand clients turn to Agencies that take a Mobile First approach. That means putting mobile (and mobile apps) at the core of what they do.

How Digital Agencies can Succeed with Mobile Apps

Here’s 3 things that Digital Agencies can do to make success of mobile.

1. Start with the end result and work back

Really understand what the Brands need the app to do and build that. Sounds obvious, doesn’t it. But we’ve seen many, many mobile app projects go wrong because the single most important objective is lost somewhere in the dark reaches of the mobile project. One of the best ways to do this is to nail down the 20 most important questions that should be asked before any code is cut. Then keep this front and center throughout the project. This is also a great way to sense check changes to scope – with the acid test “how will this benefit the Single App Objective of the app”. Helps, big time, keep crazy Brand clients focused on the important stuff and keeps your project on track. (Protecting your project margin as well of course).

2. Learn from the software developers

Agile methodology in software has been around for a while. Software developers learnt that the best software projects ship a Minimum Viable Product (MVP) as their first release. This doesn’t mean ship an inferior product. What it does mean is to give them a product that delivers the Single App Objective incredibly well, stripping out “Feature Bloat” that often comes with new releases. Bloat that increases the time to market and cost to develop the software. MVP also ensures the product is out in user’s hands early, so how it’s being used can be carefully studied and features enhanced around the use patterns of real people, not what is dreamed up in “smokey” back-rooms. Specialist mobile app agencies are catching on to this and this method is becoming mainstream in how they build apps.

3. Make sure Agency and Client’s needs are aligned. 

Another big benefit (and a big reason why specialist mobile app agencies love Agile) is that it helps increase the bond between Agency and Client. It’s a much more collaborative way of working and a method anchored in facts. Facts about exactly how the app is being used and therefore what should be done next to make the app even more successful. The alignment of needs between the Agency and the Client comes from the Client wanting their app to be a success (success defined by the Single App Objective) and the agency wants to work with the client long term to optimize the performance of the app and bill a rolling program of work. The client gets a great app that just keeps getting better, the agency builds a business based on monthly recurring revenue from clients, extending income from just the few months it takes to build and ship the app, to a multi-year engagement.

Mobile Apps – the Opportunity for Digital Agencies

The question isn’t should digital/web agencies target the mobile app development opportunity. It’s a simple case of they can’t afford not to.  The facts are simple. As the purchasing power of Millennials continues to grow this will skew the Omni-Channel away from desktops towards Mobile-First. As technology matures and the Internet of Things connects everything to everything, enabled largely by mobile apps running on tablets and smart phones, mobile devices will dominate. There are many examples where this has reached tipping point already. As consumers increasingly move off the desktop, agencies without a coherent offering around mobile risk becoming irrelevant. This that act and build a strong foothold in mobile are not only strongly positioned for the future, but will get a slice of a very profitable and lucrative market.

 

Best Mid West Mobile App Agencies

best-midwest-agencies

Selecting a Mobile App Agency that’s near at hand makes sense for most mobile app owners. Gets you the face to face time you need to flesh out your ideas and make sure you’ve all got a common understanding of what you need the mobile app to achieve.

Picking the best isn’t a one size fits all approach. A good fit for one app project or one business faced with enterprise mobility transition, may not work for another. You have to think carefully about what help you need and who is best to provide it.

How important is help with defining and stress testing your strategy, what platforms do you want your app to be on, what up stream services and existing databases need to be integrated, how well defined is your brand and UI/UX and lastly, most importantly, how are you going to drive users and create engagement within your app to make sure your awesome app gets found and used.

Here’s our list of Best Mid West Mobile App Agencies to help you find the right mobile app agency. We are highlighting how strong each of our Best Mid West Mobile Agencies are at each of these steps, so you can right fit the agency to your project.

Detroit Labs – Best Mid West Mobile App Agencies

Best Mid West Mobile App Agency Detroit Labs

Detroit Labs, was founded by Paul Glomski Nathan Hughes  and Dan Ward, in 2011. As the name suggests they are based in Detroit. This mobile app development agency is one of largest to make the Best Mid West Mobile Apps Agencies list with more than 80 full time designers, project managers and app developers. Their clients include major international brands like Domino’s , VW, General Motors and Hyundai.

It’s their refreshing approach to doing business that sets them apart and is believed to be the secret to their success. They offer a highly distinctive “all in it together” culture that means responsibility and accountability flows through the whole organization. This means that although they are big, that doesn’t make them feel “corporate” to work with.

They describe themselves as a team of thinkers, doers and makers that make and ship intuitive apps. They offer a strong blend of creativity and business acumen to make sure that the mobile apps they build deliver for their customers. An example of their highly collaborative style is they offer the choice of a team based on the clients site. They are one of very few mobile app agencies that offer this.

Outside Source – Best Mid West Mobile App Agencies

Best Mid West Mobile App Agency Outside Source

Indianapolis based Outside Source is a broad-line B2B agency that covers a wide range of digital services, not just the mobile app build.  They will work on brand strategy, web design, content marketing, mobile app development and video production. Run by Mike Peck and CEO Dan Linginfelter they are an example of the increasing number of digital agencies building strong expertise in building mobile apps.

They cover a number of B2B sectors that include manufacturing, pharmaceuticals, healthcare IT and logistics.

Best way to get a feel for their work is to check out their video channel for some examples of the work they do. They could be a good choice if you’re looking for a broad services agency that can handle your web and mobile app needs as well as the rich media content, like video, that you need to get the message across.

OraInteractive – Best Mid West Mobile App Agencies

 Best Mid West Mobile App Agency oraInteractive

The Chicago based oraInteractive are big on Interface and UX design, but also strong on app development (particularly C++ and Java) and if you need it mobile responsive web development. Founded and run by Mike Kelly back in 2009, Ora has built up an impressive client list  its just as happy to work with enthusiastic start ups as it is large established corporates.

The offer a well structured process that covers the full mobile app lifecycle.  They start with Discovery where they work up your mobile app idea, so it’s clear what the app owner wants and how its best executed. They have a deep understanding of App design  and UX/UI design covering HTML5, iOS Human interface designs and Google’s Material Design Standards so they know that what they build will be approved by google play and Apple’s App Store. Their App Developers follow an Agile development methodology so you see builds often and early.

What sets OraInteractive apart from the standard mobile app development shop is they work with their customers once the app is live to build user acquisition and retention marketing campaigns, so if you want them to they will stay with you across the full lifecycle of the mobile app.

AMBR Detroit – Best Mid West Mobile App Agencies

Best Mid West Mobile App Agency AMBR DetroitFounded and run by Anthony Montalbano and Brian Ritter  in 2012 AMBR Detroit, as it name maybe suggests, is a down-town Detroit based mobile app and website development business. It sets out its service offerings designed to push the boundaries of any digital project. They describe themselves as a development studio that used web standards to create awesome things. Whether that be mobile or desktop, they harness the power of technologies such as HTML5 and JavaScript to bring the web to a whole new level.

They are happy to work across a wide range of platforms including laravel, jQuery, Cordova, sendGrid, simplrJS as well as WordPress CMS. They seem at home building mobile app and responsive websites or re-purposing an existing application to bring them into a mobile first world.

They work on internal and public facing apps, mobile & web projects for clients large and small.

Eight Bit Studios – Best Mid West Mobile App Agencies

Best Mid West Mobile App Agency eightbit studios

The multi-award winning mobile app agency Eight Bit Studios is the Chicago based mobile app design and development business was founded in late 2008 by Don Bora, John Ostler and Steve Polacek.

Eight Bit Studios work with you to understand your customer and build out the user experience that best engages with them. They then take this into the front end and backend mobile app development phase using their core skills in html5, JQuery, AJAX and across iOS (Objective-C & Swift) and android (java), Ruby on Rails and Unity 3D C# platforms.

They offer an extensive range of services and a well mapped out multi-stage development process that looks to be able to scale up to cater for the very largest and most complex mobile app builts, or scale down to “right-fit” the more conventional custom mobile app build.

Their key strengths are around taking the creative idea and working out how to translate that into an engaging and effective mobile app and browser based application. Everything about Eight Bit Studios says unconventional, but it’s the creativity of their work that best describes their unique talents.

One really interesting aspects of Eight Bit Studios is what goes on beyond their walls and how engaged they are in the wider tech community  in the Chicago area, including BytesOverBagals and MobileMakers.co .

MentorMate – Best Mid West Mobile App Agencies

Best Mid West Mobile App Agency mentormate

MentorMate is an award winning software development business. Founded in 2001, in recent years its build a formidable reputation in building awesome custom apps on mobile and desktop platforms. With around 150 staff based in their Minneapolis and Bulgarian offices they offer diverse web and mobile app development capabilities that can scale up to cope with the most complex mobile app projects.  Run by CEO Björn Stansvik they offer consulting around defining mobile & web app development strategy to make sure the big picture fits with the business need. They focus on creating mobile apps with an inviting and engaging user experience and do that by building up an in-depth understanding of the app owner and app users needs.  This is then translated into mobile and web app builds using a combination of  their Minnesota based team and their multiple development centers in and around Sofia, Bulgaria to keep  project cost down.  

They have a strong emphasis on building a deep understanding of the underlying strategy and ROI of  mobile app project from the off. They pride themselves on being able to join bold ideas with the strategic understanding of how to make them become real.  Rapid Ideation, along side graphic user interface designs, together with feature definition and user flows with wire frames, helps accelerate the development phase. Their focus on building you a features roadmap is what is really intriguing. They use this to focus on the essential features in the first release and then help priorities features for future releases. That way the mobile app gets to market faster, with the essentials for a minimum viable product, but with a clear understanding of the follow-on features to further enrich the in app user experience.

It must work. They’ve been working with some impressive brands for many years. International names like Thomson Reuters, nativeX and Cargill with an impressive portfolio of more than 800 projects delivered over the last 14 years.

Stansvik has taken his passion for mobile well beyond his software consulting and app development business. For the last 14 years they have been heavily involved in MobCon, where they teach tech innovators, entrepreneurs and Fortune 500 companies about digital enterprise.

Best Mobile App Agencies

Based in the North East US, then check out our list of Best Mobile App Agencies based in the North East. We’ve also highlighted agencies in the Los Angeles, San Francisco, Texas and Washington, DC areas.

Your Agency not in our List?

Not included and think you should be included in the list of Best Mid West Mobile App Agencies,  then get in touch or leave a comment and we can talk.

Break out of your mobile app development growth strait-jacket.

This is one of the biggest barriers to growing that mobile app development business face today :- balancing fixed monthly running costs with unpredictable, lumpy project based income. It suggests there could be a way to build a strong recurring revenue platform to under-pin an App Development or Digital Web business that will balance the costs/income equation and help businesses scale with confidence.

If you run a services business that builds apps, and websites you’ll recognize this.

Mismatch between costs and income – fixed monthly salary costs, office space and the rest set against income that’s variable, lumpy, unpredictable
“Over-trading” anxiety – stretching your resources thin as you finish off one project and start another.
The angst around resourcing…

  • Do you hire ahead of demand and increase risk with an even greater mismatch between costs and income?
  • Do you outsource to give yourself more flexibility but risk your reputation?
  • Do you bring in contractors and accept the code debt that this brings?

You may be someone who likes the cut and trust of a project based revenue model. But for most this is the single biggest barrier to growing their business. Opportunities unfolding ahead of you, but do you invest hire more staff, rack up your fixed costs and hope you win more customers?

So imagine a situation where you have a strong and rising monthly recurring revenue base for your business.

  • Where you can turn project revenue into multi-year monthly income.
  • Where you can take an initial project and 2x its income.
  • Where most or all of your monthly costs are covered by recurring revenue services so you have the confidence to invest in your business, hire more staff, expand.
  • Where you can price up contracts with the margin you should command rather than feel pressured to trim margin so win the project and plug a short term cash flow hole.

And most importantly where you build a business that has many times higher exit value for the owners.

Well we know how it can be done and are helping businesses just like yours right now build a strong, reliable revenue stream from past projects. Not only do they sleep at night knowing some or all of the bills are covered, it actually lets them grow their business (by offering services to existing apps built by others) and positioning them perfectly to take on the next build project.

You see we come at this differently. We aren’t just focused on solving technical business problems (we do that of course, with robust, secure, stable platform that lets you build apps fast, apps that blow your customers away with their awesomeness). We’re different because we also focus on solving the biggest business issue facing App and Web Development Agencies today – breaking the cycle between growing fixed costs and increasingly volatile and unpredictable income.

So how is it done?

Well this video gives a pretty good summary.

We find it works best by offering a range of app services that can be grouped into three main offerings. This makes it easier for your customers to understand the value of your services. It also means you have technical offerings if your main client contact is more technical or business offerings if your contact is more commercial.

App Optimisation

How to continually improve and learn from what’s actually happening with the app once it’s out in the wild. There are a whole range of app optimization services that you can offer to join your client on the journey to app awesomeness. This also keeps you in close contact with the customer after the initial app build phase is over, so you win follow on projects. App owners want to know what’s happening to their app and you’re in the perfect position to offer them a monthly service that reports on growth in active devices, what platforms are most common, how good the download & on-boarding journey is – how this can be improved. These are high value services that your customers will happily pay for each month.

App Management & Support

Be the trusted hands around the app, keeping a hawk eye on the performance and availability of the app and the integrated services… flag problems and fix them before the app owner even knew there was a problem, manage hook up latency to spot problems in the backend that’s affecting app performance, sell database backup as a service, uptime, response time and availability as a service. Again, high value monthly services generating a monthly support fee.

Maintenance and Support

Because the app owner feels you’re with them on their App journey, this lets you get ahead of the game and pre-plan upgrades and project work. You get more visibility, you can plan your resources more effectively and avoid the angst of “over-trading”. You can also sell them forward blocks of time to do the ongoing fixes, improvements and enhancements to their app generating predictable monthly income.

Want to find out more about how to build a recurring revenue platform for your business, plan confidently, scale profitably and sleep sound at night, get in touch and we’ll tell you more. Or check out our Mobile App Optimization Services.