Google have always been ones to slip into any market that looks like its got some wiggle room. They did it with mobile, they did it with browsers, they’re doing it with wearable tech, and they’re also doing it in the PC market. That self same PC market that has been on the blink for years, shrinking and slowly spiralling down as Microsoft see their profits and margins go with it.
The result of this has of course been that Windows OEMs are getting twitchy. Acer has been seeing dropping profits recently, their Windows 8 tablets and computers really not doing well at all. So how can OEMs like Acer recover their loses?
Well, if Google has anything to say about it, it’ll be through Chromebook and Android.
Already Acer make the C7 Chromebook that sells for $199, riding on the back of the netbooks of old. Running Chrome OS, these Chromebooks aren’t the biggest players in the PC market by far, but they’re a strong indication of where things are headed. Acer are predicted to have some 12% of their revenue come from either Android or Chrome based devices by the end of the year, and Chromebooks alone are looking to be 3% of their sales. A small number perhaps, but when you take into account that these Chromebooks are essentially running experimental software and are largely cloud based in their storage, it’s quite an impressive number in such an entrenched market.
Windows 8 and especially Windows RT seem to be increasing the rate of the market move away from PC. ASUS have come right out and said that RT is killing their windows tablet sales, whereas the Nexus 7 is doing rather well for itself in comparison. If this becomes a trend, where Windows won’t sell but Android and Chrome will, Microsoft will be likely to see Mountain View take more and more of their customers.
Google have been very savvy in how they are managing their move into the PC market; by using OS that can all talk to each other across multiple different devices, we could easily see the day where your phone, tablet and laptop all sport the same OS and even the same homescreens as Google creates the “One account to rule them all” style mindset.
2013 has so far been the year of Android and Google, and as we approach fall, we can only wait and see if Apple can bring the magic and capture us all back from the little green robot.