21st-century technological advancements are providing marketers with a treasure trove of tools to ensure they’re hitting the sweet spots of their audience, with web push continuing to hold a top spot in their martech arsenal – and for good reason;…
As mobile marketing teams settle in to the new remote- working landscape, the need for innovative marketing tools that enable seamless collaboration across countries and continents is becoming ever clearer. For mobile marketing teams, the ability to pivot rapidly to…
We’ve seen an explosion in the use of digital fitness apps over the past 24 months, largely due to COVID-19. Gyms being closed, exercise classes cancelled and team sports a no-no, fitness fans or just those who have binge watched…
There are many frustrations thrown up by daily life – the bad hair day, the 6 o’clock news, trailing loo-roll around on the sole of your shoe … but few are as irritating as these messages… You know the ones.…
Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the uncanny inability to think ahead, they unfortunately end up falling flat on their proverbial faces never to be seen again.…
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And whilst we may be able to live with a mullet hairstyle indefinitely, the one thing we can’t do without –…
With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges facing societies as they try to get back to some form of normal. During times of social change, it’s incredible…
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many cases changed for good. Businesses need to be thinking about how this impacts on how they interact with customers and…
Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you can’t keep a hold of them. Yet companies are still spending more on acquisition than retention, and an even larger…
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point in 50,000 downloads if no one’s using it? (Clue: none whatsoever). So, while it’s very tempting to focus on acquisition…
