Acquisition or retention – have you been doing it wrong all along?

Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you

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App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

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Opt-in and Engage – Website Push Notification Success

Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the

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Goodbye Fabric, Hello Firebase

As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

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QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty    Megacity, small city, town or edge-of-town, few of

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Health and Fitness Apps – features that drive engagement!

It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better

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App Trends 2020

A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of

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5 reasons why apps don’t work

On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain

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Web Notifications help you go beyond App Engagement

Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push

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Kumulos Features Update – Fall ’19

All Kumulos features are designed to help you engage the audience of your app. After all, it is how today’s

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Hospitality loyalty apps – top features which drive engagement

Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they

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Three app development best practices to increase location opt-ins

Location prompts can be a problem area for app development teams.  After all, you’ve no doubt been there yourself…you download

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Consent-based messaging – why it’s the future for in-app messaging

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending

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In-App Messaging vs Push Notifications: What’s the Difference?

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently

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Using a Bulletproof Push Notification Strategy to Maximize Success

Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used

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5G is Coming: How Will it Transform Enterprise IoT?

5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most

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Mary Meeker Internet Trends 2019 Highlights for Mobile App Developers

Mary Meeker Internet Trends report is out for 2019. A lot of people in the mobile sector eagerly await their

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Mobile App Development Strategy – The Ultimate Guide

Mobile app development strategy might not be something you specifically think about.  For sure, you and your team specialize in

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