Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and…
A push notification offering me 10% off an item in-store that I’ve been eyeing up online; an email suggesting a few “frequently bought together” items that’ll look very nice with that jacket I bought via an app last week; an…
Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we’re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through…
For business leaders and marketers, accurately predicting mobile trends in 2022 in an increasingly uncertain world has become immensely challenging and isn’t going to make these predictions any easier. Over the last 18 months, we’ve seen mobile trends emerge faster…
Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have brought to the table for the rest of 2020. The main talking point from everyone post-event and the first question…
Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the uncanny inability to think ahead, they unfortunately end up falling flat on their proverbial faces never to be seen again.…
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And whilst we may be able to live with a mullet hairstyle indefinitely, the one thing we can’t do without –…
With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges facing societies as they try to get back to some form of normal. During times of social change, it’s incredible…
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many cases changed for good. Businesses need to be thinking about how this impacts on how they interact with customers and…
Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you can’t keep a hold of them. Yet companies are still spending more on acquisition than retention, and an even larger…
