Business
Apple Event September 2020 – What You Need to Know
Here is your recap of the September 2020 Apple event so you can find out what new developments Apple have
Read More...The EU-US Privacy Shield; Where we’re at now and how we’re helping
Betamax, Windows7, AltaVista… there are many things in life that should last, but due to misfortune, progress, or simply the
Read More...QSRs & COVID – the Mobile Response
Haircuts, holidays, hugs. There are lots of things we’ve all had to live without for the past 4 months. And
Read More...Mobile is the answer to COVID-19 safe travel
With so much disruption to our daily routines, travelling safely on public transport has been one of the biggest challenges
Read More...COVID-19 impact on Customer Engagement & Loyalty Programs
No “Easy like Sunday Morning” any more thanks to COVID-19. Let’s face it, customer behavior has changed and in many
Read More...Acquisition or retention – have you been doing it wrong all along?
Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you
Read More...App Store Review Guidelines March 2020
For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to
Read More...Opt-in and Engage – Website Push Notification Success
Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the
Read More...Goodbye Fabric, Hello Firebase
As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3
Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3
Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the
Read More...QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3
Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of
Read More...Health and Fitness Apps – features that drive engagement!
It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better
Read More...App Trends 2020
A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of
Read More...5 reasons why apps don’t work
On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain
Read More...Web Notifications help you go beyond App Engagement
Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push
Read More...Kumulos Features Update – Fall ’19
All Kumulos features are designed to help you engage the audience of your app. After all, it is how today’s
Read More...Hospitality loyalty apps – top features which drive engagement
Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they
Read More...Three app development best practices to increase location opt-ins
Location prompts can be a problem area for app development teams. After all, you’ve no doubt been there yourself…you download
Read More...Consent-based messaging – why it’s the future for in-app messaging
Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending
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