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Acquisition or retention – have you been doing it wrong all along?

Whilst there’s little doubt of the importance of acquiring users, your mobile apps on a hiding to nowhere if you

App Store Review Guidelines March 2020

For the first time this decade, Apple has reviewed its guidelines to continue to provide the best possible service to

Opt-in and Engage – Website Push Notification Success

Successful website push notification campaigns are judged on how many users opt-in and then engage with your message (hence the

Goodbye Fabric, Hello Firebase

As of April 1st, Fabric will be no more… no it’s not a terrible, drawn-out April fool’s joke. Google has

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 3/3

Part Three: Who’s smashing it Loyalty and rewards apps are about so much more than user acquisition; what’s the point

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 2/3

Part Two: Why mobile – and what makes a good rewards app In last week’s opener, we talked about the

QSRs, Mobile and Customer Rewards | The threesome that’s redefining loyalty | 1/3

Part One: The history – and importance – of customer loyalty Megacity, small city, town or edge-of-town, few of

Health and Fitness Apps – features that drive engagement!

It’s January, the start of a new year. Gyms around the world are flooded with new faces determined to better

App Trends 2020

A new year gives us the opportunity to look forward at what advancements are likely to dominate the world of

5 reasons why apps don’t work

On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain

Web Notifications help you go beyond App Engagement

Web notifications present a massive opportunity for mobile marketers. Why? Because they help you go beyond app engagement. Web push

Kumulos Features Update – Fall ’19

All Kumulos features are designed to help you engage the audience of your app. After all, it is how today’s

Hospitality loyalty apps – top features which drive engagement

Loyalty apps help companies to consistently engage with their customers. In today’s competitive world, brands need to do everything they

Three app development best practices to increase location opt-ins

Location prompts can be a problem area for app development teams. After all, you’ve no doubt been there yourself…you download

Consent-based messaging – why it’s the future for in-app messaging

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending

In-App Messaging vs Push Notifications: What’s the Difference?

In-app messaging is now being used more frequently by mobile marketers. But, there are still many app marketers who currently

Using a Bulletproof Push Notification Strategy to Maximize Success

Push notification strategy requires some thought. That’s because push notifications are a powerful tool in any app marketing campaign. Used

5G is Coming: How Will it Transform Enterprise IoT?

5G is the latest iteration of wireless network connectivity. The Internet of Things (IoT) has become one of the most

Mary Meeker Internet Trends 2019 Highlights for Mobile App Developers

Mary Meeker Internet Trends report is out for 2019. A lot of people in the mobile sector eagerly await their

Mobile App Development Strategy – The Ultimate Guide

Mobile app development strategy might not be something you specifically think about. For sure, you and your team specialize in

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